Take a look at Via's movement trajectory in one day to figure out that the 1.3 billion penalty is too light. Via was fined 1.34 billion yuan and banned by major websites, I firmly believe that everyone already knows it, I think the state's punishment of her this time has long been very kind.
Why is it that the punishment for Wei Ya this time is light?
First of all, it was Via's office building, which was indeed not so much her live broadcast base as it was a mega shopping mall. The only difference is that other people's malls are crowded and full of consumers.
And Via mall, only for Via to visit alone, all show the difference between several layers, each floor of storage shelves are stuffed with a variety of products, eat and use, clothing and jewelry is readily available.
However, most of the time, this mall does not have a customer, and only sometimes Via has to go in and take a look during the selection process. We can go back to Ha, Via live broadcast room sometimes a day's sales can be as high as a mall in a year's total.
In 2021 Double 11, Weiya Li Jiaqi sold 18.9 billion yuan a day, and the largest sales mall in China is Beijing SKP, which is a well-known shopping mall where all luxury brands are stationed, do not know how much its annual operating total amount is in 2020? 17.7 billion.
To understand how many people and how many brands a shopping mall has to plant in a year? How many student jobs are created for social development? And now, this kind of female anchor is completed in one day. They make so much money every year, but they put it into their own wallets, and the use value created for social development is almost zero. In the end, even the tax is not willing to pay, do you think such a country can agree?
What feels very frightening is the affirmation of this brand dominance of this internet celebrity V. Wei Ya's daily daily life is indeed more tired, basically three or four o'clock at noon to the enterprise every day, and then gradually prepare the live broadcast room at night in advance, broadcast at seven or eight o'clock, broadcast at 12 o'clock, and then gradually summarize.
At one o'clock in the night, the brand side gradually came in and sold products to Via. Via's elite team began to select the meeting, every day similar is all more than a dozen groups of people, whether you are a big brand, whether you are the boss, or ceo, you have to be qualified to get Via's eyes until this time, you are afraid to imagine for some small and medium-sized brands, Wei Ya's strength can be terrible, it may be that Wei Ya does not like it very much, this brand needs to change its commodity production line that night.
Believe you guys, do you remember what happened to L'Oréal not so long ago? Because L'Oréal sold its own products in its own live broadcast room and then compared prices in the Weiya live broadcast room, Via and Li Jiaqi stopped working together on pronunciation. In the end, L'Oréal had to go out and apologize and compensate the customers in the live broadcast room.
At that time, when this information went out, everyone also scolded L'Oréal for being dishonest and trustworthy, but only these smart people reflected it, and there was a deep meaning behind this, that is, this kind of big V network anchor snatched the dominance of its own goods from the brand.
This is also a terrible thing, like L'Oréal's big international brands need to bow their heads, not to mention some small and medium-sized people's brands that are in the process of development.
The field of live streaming has been around for many years, and there are many brands complaining.
On the live broadcast room, the network anchors are making a lot of money, and as a result, the company itself still needs to lose money, if the company's profits have been transferred away by this kind of anchors with goods, this is obviously a very deformed business service development model, and the country is now advocating the realization of common prosperity, so the head anchor like Via may be gone after that.
In the end, the reason why Via's all-round ban is that she is too drifting, and when a person is immersed in infinite money and above all rights all day long, it is really very easy to indulge himself.
There was a male star who said that he initially had a live broadcast room, originally prepared to start broadcasting at 12 o'clock in advance, but what he could not imagine was that after 12 o'clock, suddenly the live broadcast room was rushing in people Ha, tens of thousands of people were watching at the same time, some people were submitting orders, but he had already sold crazy, his eyes were red, he didn't feel tired at all, he couldn't feel the time at all, he sold until four or five o'clock in the morning, and his commission income would have more than 10 million yuan in one night. Not to mention that there are also some tip anchors in the live broadcast room.
Therefore, you understand why the network anchor in this live broadcast room is so cattle, it is because of your application, you cut down on food and clothing, and then feed this kind of network anchor fat one by one, the influence is high, and the rights become larger, so even if the state is in the case of collecting taxes, they are not easy to put in their hearts.
And today's Wei Ya, even if it is fined 1.34 billion, people also have hundreds of billions of capital, but also ordinary people can not earn home for dozens of lifetimes, see here, you still feel that this is also the state's punishment for property management is too cruel? The comment area helps me leave a message on the message board and let a large number of people see your thoughts.