The year is approaching, and nothing can make people more "worried" than year-end awards and year-end gifts.
The year-end benefits of Internet manufacturers are particularly eye-catching every year. The internal employee gift box reflects the soft power and humanistic care of a company. The new year's gift box, which is full of creativity and practical value, often becomes popular on the Internet, triggering heated discussion among the public and indirectly shaping the image of the enterprise in the public's mind.
In the context of the upsurge and unpredictable Internet track, some companies have low-key New Year's Holidays for various reasons, and many employees' New Year gift boxes are also facing "shrinkage". For example, Didi, which "does not have any year-end gifts", or the meituan that has "no gift packages, no annual meetings, and no red envelopes" all year round.
Coupled with the consideration of epidemic prevention and control, the annual meetings of various companies can also "save the province", and some companies have simply opened the "cloud annual meeting".
The year-end gift boxes of other big factories are "surprisingly rolled up".
Byte and Ali both focus on the concept of "home", and invariably put "family letters" in the New Year gift box. At the same time, Byte collided with Baidu's creativity, and they were obsessed with giving employees a "red pot" - but Byte sent a circular "multi-functional cooking Mofei pot", and Baidu sent a square "multi-functional shabu-shabu".
How is the New Year gift package competition of the Internet factories this year, and which company has really sent gifts to the hearts of employees? Kasumitsu Society is here to take a plate for you in detail!
(All the materials in this article are from employees' disclosures, pulses, Weibo, WeChat groups, Zhihu and other channels)
1, the trend of wealth and wealth
Among the year-end gifts of this year's big factories, the most financial and powerful ones are issuing stocks, discovering gold, and issuing mobile phones, and it is said that some Internet companies have a great sense of trend and issued digital benefits to employees.
Tencent: The sun shines on 100 shares
Affected by the epidemic, this year Tencent held another "Cloud Annual Meeting", but the stock benefits are very attractive - the "Sunshine Award" is 100 shares of Tencent shares, for all regular employees, and the ban is lifted for 1 year. If calculated at HK$466 per share, these 100 shares can be converted into about 37,000 yuan.
In addition, Tencent's New Year gift box is also very creative. The main design of the gift box is inspired by Dunhuang, full of Chinese style red packaging, with "Tencent Blue" color buckle. When opened, you can see two circular tiles and a penguin tile of the enamel process, and the new year gift box is standard - 10 red envelopes printed with enamel penguins, a desk calendar to be assembled by yourself, and a couplet.
"Although the contents of the gift box are only three simple, the sun-soaked 100 shares as an employee benefit is really rich."
ByteDance: Large cash red envelopes
Although Byte does not have stock benefits this year, according to the practice of previous years, cash red envelopes will be issued according to the number of years of employment. According to byteDance's internal employees, "We have never held a formal annual meeting, but directly sent New Year red envelopes, and everyone has it." For example, there are 1688 yuan in the first half year of employment, and 3688 yuan in one year of entry. ”
In terms of cultural creativity, byte can be regarded as "the strength of each Internet manufacturer". Like Ali, Byte also uses the concept of "family letter". In addition to traditional New Year gifts such as Spring Festival, Red Packet, and Fu Zi, Byte also sent employees a mofei pot, which is said to be a multi-functional cooking pot that integrates shabu, boiling, frying, frying, and stewing, and the red pot body looks very festive.
Even so, some Byte employees think that this year's big package is unremarkable:
"A little less surprise and creativity."
But there are also new people and interns who have just recruited bytes to say:
"After receiving the letter to the parents in the gift box, I really gained a sense of pride and emotion."
Momo: iPhone enthusiasts in big factories
Since 2017, Momo has had a tradition of handing out the latest iPhones to employees almost every end of every year.
In 2021, more than 2,000 employees of the company were issued a 256 GB iPhone 12 Pro Max, a mobile phone worth more than 10,000 yuan.
Therefore, this year, Momo employees also predict that they will naturally wait for the new iPhone13. This is a benefit that is the envy of all big factories.
Image source: Screenshot of the Pulse Discussion Board
Station B: Send digital collections Catch up with the "meta-universe" trend
Pulse netizens said that this year's B station year-end benefits include a small number of digital collections. Internet rumors say that some of the top collections have been sold for "tens of thousands of yuan".
In January this year, Station B's first digital art avatar "Pigeon De" was launched, with a limited edition of 2333 on the whole network. Station B officially reserved 233 for welfare, including some scarce limited editions. However, according to the publicity of Station B, these do not belong to the NFT.
It is reported that the owner of the digital collection of Station B will also enjoy the production, sales, and publicity rights around the entity based on the collection during the period of holding the digital art avatar.
Sina: The annual meeting red envelope has a big surprise
Sina is one of the few companies to schedule an annual meeting this year.
Although it is the annual meeting of the live broadcast room network, the red envelopes, group red envelopes and winning prizes in the live broadcast room are still quite large. The first prize at the annual meeting was the iPhone13+mac, the second prize was the investment gold bar, and the third prize was the PS5.
The big red envelopes in the live broadcast room of the Sina Annual Meeting are divided into 8888 yuan, 3888 yuan, 2888 yuan and 1888 yuan, and the 888 yuan red envelope file with a relatively large probability of winning the lottery is also arranged.
"It's all big red envelopes, which makes people grab the blood boiling!"
2, decent, not much new
Compared with some Internet companies, the New Year gift boxes of some large factories can only be regarded as unsatisfactory. For example, the kuaishou of the employee's year-end gift is slightly "shrunken", and there is no annual meeting, and the gift box also belongs to the Internet manufacturers such as Ali, JD.com and Baidu, which operate regularly.
Kuaishou: One person two pounds week black duck
Kuaishou also had 100 shares of "sunshine" employee benefits last year, but this year there is no more.
The gift bag is also basically blind boxes, aromatherapy, canvas bags, charging treasures, blankets, aprons, New Year tigers and window flowers, such as affordable and feeless household items.
The only thing worth saying separately is that the Kuaishou gift package also sent "2 pounds of Zhou Black Duck" to each employee. Some time ago, Kuaishou and Zhou Black Duck had a joint planning - "Strange Duck Rhyme" duck goods gift box, and got a lot of Kuaishou masters to help promote. Adding Zhou Black Duck to the employee gift box is also an extension of the Kuaishou brand joint plan.
Ali: "Family Letters To Ten Thousand Gold"
Ali's red gift box this year is decent, including a family letter and a personalized postcard, revealing a humanistic and caring "Ali flavor".
The gift box also contains the Spring Festival Fuzi set, Ali Park flower and grass calendar, tiger head key bag, Ali Zoo environmental protection bag and Tiger Dolls in the Year of the Tiger.
The New Year gift boxes received by the friends of Alibaba's Hong Kong office are also similar, including family letters, Spring League, Fuzi, Li Isfeng, juice, chocolate, board game cards, etc., which is "unremarkable".
"The family letters issued every year are placed there reluctant to throw away, and they have always occupied a position, so this year they have not applied."
JD: JD puppy blind box
Jingdong also did not have an annual meeting this year, and everyone was given a gift box.
The gift box is a suitcase similar to a suitcase, containing some small snacks, blind boxes (Jingdong puppy dolls), Spring League, Li is sealed, etc., the box is a storage box, which can be reused.
"Although it is the company's cultural and creative publicity, the puppy with the snowman hat in the blind box is still cute!"
Baidu: Multi-functional shabu-shabu
Baidu's gift box sets include snack packs, window flowers, couplets, calendar sets, New Year notes, blind boxes and more. In addition, a square custom-made multi-functional shabu-shabu is also used.
Overall, it's a year-end benefit that satisfies employees.
Zhihu: Salt selection membership annual card
Knowing that there is no annual meeting this year, it also sent New Year gift packages to employees, including the "Liu Kanshan" doll in the Year of the Tiger, a red envelope set, two pairs of Spring Festival, a family letter, and a custom canvas bag.
However, the most interesting thing is that the New Year benefits that Zhihu gives to employees also include a Zhihu Yanxuan membership annual card. It may be that I hope that employees can also improve their business in addition to the Spring Festival vacation!
Zhihu Chunlian:
Uplink: Thank you for not forgetting your life aspirations; Downlink: Multi-knowledge cultivation comes from the body
Horizontal batch: Zhihu Changle
Most of this type of year-end gift package is based on the company's themed cultural and creative small gifts. Using similar ideas, there is also the Little Red Book. Its New Year gift box includes camping night lights, red calendars, red packet bags, and creative items such as ringing bells for answers.
The gift boxes recruited by Zhaopin to employees are also small gifts such as Spring League, Li Is seal, nut gift boxes, and heating coasters. Some employees reported that it is difficult to have a sense of light after receiving the gift box, and it is no wonder that they feel that the surprise is limited:
"It's pretty much the same as in previous years."
3. Buddhist New Year, everything is simple
But not every internet manufacturer is so concerned about this wave of "year-end care" form. This year, some large factories not only omitted the annual meeting link, but also did not plan to send Spring Festival gift boxes, and even the activity of grabbing red envelopes was saved.
Ant Financial: There is no Spring Festival gift box, nor does it hold an annual meeting
A person close to Ant Financial told Xiaguang News Agency that this year, it had not heard of the Spring Festival gift box, nor a large-scale annual meeting, but only a second departmental annual meeting.
"Barely counting the annual meeting, in fact, is a group of people going to KTV to sing a song, and then the boss sends a few hundred red envelopes." But the year-end bonus is not bad. ”
Meituan: CEO Wang Xing's letter + electronic red envelope cover
This year's Spring Festival, Meituan employees have no gift bags, no annual meetings, and no red envelopes. An employee of Meituan said that at the end of the year, he received only a letter from CEO Wang Xing and several electronic red envelope covers.
"In the past few years since I joined the company, I have never seen an annual meeting. We don't make a fool of ourselves, and spend all the money on paying salaries and bonuses to employees, haha. ”
Didi: Probably nothing
Last year, Didi distributed Chinese New Year celebration packs to all employees, including Spring Festival, red envelopes and masks, and issued taxi cards with a denomination of 1200 yuan. However, as of press time on January 27, a Didi employee said that he had not heard of any Spring Festival gift boxes or red envelopes.
"I don't know if there will be a taxi card this year, but if I haven't sent anything so far, I feel that I don't have time to send it, presumably because of the poor performance this year."
(Author |.) Maji, Terukawa)