Germany international Gossens is on his way to Inter Milan, the player who is also a target for Premier League team Newcastle.
Newcastle reportedly tripled Gosons' salary in January. But the German player still chose the Nerazzurri.
When player Gossens asked why he chose to join Atalanta's Serie A rivals Inter Milan, the player replied: Because he is Inter Milan.
Newcastle may be slightly disappointed by the failure to compete with Inter, but they will not give up.
People at St James's Park are working on a new reinforcement package, the winter window is coming to an end and Newcastle's managers will be preparing for the summer.
Newcastle's next signings could be competitors chelsea and Barcelona.
The Magpies have signed forward Chris Wood in the winter window, but the team is still linked to many of the continent's forwards.
Serie A Napoli's 23-year-old striker Osmayne has been targeted by Newcastle, with the Nigeria international scoring nine goals in 16 games.
Although Osmayne is more vulnerable to injury, Napoli will require at least a transfer fee of £55 million to let the player go. Newcastle will try it out in the summer.
In addition, Bayern Munich centre-back Nikolas Jules' contract in the Bundesliga giants expires at the end of the season. The player was one of Newcastle's signing targets on the defensive end.
Bayern president Kahn has confirmed that the player will leave the club after the season contract is over.
There are reports that Chelsea and Barcelona are also hoping for the 26-year-old centre-back.
Although Newcastle has ushered in a temporary defeat on the road to challenge Serie A giants Inter Milan, for the foreseeable future, Newcastle will continue to launch a continuous challenge to the major European giants in the transfer market.