According to the research agency Canalys recently released the 2021 Indian market mobile phone sales list data, Xiaomi, Samsung, vivo, realme, OPPO are ranked in the top five, in addition to the temporarily second Samsung, the rest are Chinese brands.
Judging from the information content released, the overall sales of smartphones in India last year increased by 12% year-on-year compared with 2020, of which Xiaomi ranked first, shipping up to 40.5 million units, occupying 25% of the local market share, and Samsung accounted for 19%, temporarily ranking second.
In fact, Xiaomi has always had a good performance in the Indian market, becoming the number one brand in the Indian market with a market share of 28% in 2020, and Xiaomi's shipments in 2021 are basically the same as in 2020. However, due to the overall growth of the Indian mobile phone market, Xiaomi's market share fell from 28% in 2020 to 25% in 2021, and began to be "impacted" by other mobile phone manufacturers.
The other three brands in the top five are also Chinese brands, namely vivo (25.7%), realme (24.2%), OPPO (20.1%), interestingly, realme in the third quarter of 2021 (July-September) 5G mobile phone sales: India market sales increased by 9519% year-on-year, Chinese sales increased by 831% year-on-year, global sales increased by 121%, it can be seen that domestic mobile phone brands still dominate the local market.
Looking at the entire table, it is not difficult to find that the manufacturers that occupy a large market share have a number of mobile phone product lines with different positioning. For Indian consumers, cost-effective products are obviously more favored by them, and domestic brands have a wealth of products for users to choose from, making them more advantageous in terms of cost performance.