Editor's Note:
Dragons leap and tigers to welcome the new spring, like tigers adding wings to the New Year.
Festive Season, Vientiane Update. In traditional Chinese culture, the tiger symbolizes strength and courage. New consumption, new power, from January 25, Nanfang Daily, Nanfang + joint social forces launched - "Wonderful Yinchun to + Jufu" activity.
Industry big coffee transformed into a mysterious "Lucky Partner" is revealed every day, and together with Southern + to send blessings to users, together to live a mighty year of tigers and tigers!
Near the end of the year, large -- "New Year goods" such as automobiles are also favored by consumers. Exterior, power, luxurious interiors, dynamic sound, comfortable cockpit, smart driving... The role of the car is not only a means of transportation, but also an important mobile terminal that highlights the personality style and improves the quality of life.
In 2021, China's new energy vehicle sales reached 3.521 million units, an increase of 1.6 times year-on-year. In other words, for every 7 cars sold, there is a new energy vehicle. Along with electrification, there are new models, new consumption, and a new car lifestyle.
New energy, new consumption
On weekday afternoons, the store of a Japanese brand 4S on Baiyun Avenue is particularly busy. "Prepare to buy a car after the year, come to see the car with your family, and discuss it together first." Mr. Zhao told reporters that he intends to buy hybrid models, which are both economical and practical, energy-saving and environmentally friendly.
According to the China Automobile Dealers Association, retail sales in the narrow passenger car market rebounded significantly in January this year, reaching an average of 58,000 units per day in the first week, an increase of 27% month-on-month, and retail sales in the second week of January reached an average of 63,000 units per day. For the automobile market, it is now a full year, the haze of the supply chain is gradually dispersing, the production has improved significantly, and some model terminals have increased promotions.
The reporter visited and found that the current supply of new cars has been greatly eased, and many models have increased their promotion efforts years ago. The above Auto Volkswagen 2022 new car as an example, listed in August last year, the current discount has been increased from a few thousand yuan to more than 20,000. "If you want to withdraw a car at the New Year, you can select the matching model, and if you want to match the model highly, follow the normal booking cycle, about one to two months." The salesperson of a Chevrolet 4S store in Guangzhou said so.
With the increasing choice of automotive products, consumers are dazzling in the major brands, various styles, and various functions, and electrification is a trend that cannot be ignored. Recently, the Ministry of Industry and Information Technology released statistics that in 2021, China's new energy vehicle sales reached 3.521 million units, an increase of 1.6 times year-on-year, ranking first in the world for seven consecutive years.
According to the "New Energy Vehicle Industry Development Plan (2021-2035)", the proportion of sales of new energy vehicles in China will reach 20% in 2025, but the highest single-month penetration rate in 2021 has exceeded this figure, and in the future, the target of sales proportion is likely to be achieved ahead of schedule.
In Guangdong, new energy vehicles have become the big toys of the old Guangzhou. According to the sales statistics of guangzhou new energy vehicles in 2021, AION S and Xiaopeng P7 beat the Model Y to become the first and second models in annual sales, and the top ten models of Ideal Car, BYD, Dongfeng Venucia and SAIC-GM-Wuling were also in the top ten.
New crowds, new models
"It's very interesting to walk here and come in to see, it's like passing by Apple's direct store and going in to 'get a machine', and the car store has become more attractive like this." In the GAC Eian direct sales store in Grandview Plaza, Ms. Li and her girlfriend are clocking in for a small activity, and they are obsessed with the modified "beauty car".
Business districts can also buy cars, not only to see the car, order a car, pick up the car to complete the programmatic operation, but also take into account the brand experience and the new model of trend play, behind which is the change of consumer population. Xu Changming, deputy director of the State Information Center, expects that by 2030, among the 100 car buyers, about 17 people will be accounted for in 00 years, 35% in the 90s and 31% in the 80s. Before the 1970s, about 18%, this change had a huge impact on the automotive industry.
The post-90s and post-00s have become the main force of car purchases, and their individual needs have become more and more important. Taking maintenance and repair as an example, many brand user APP have realized a key appointment offline car pickup, similar to Hechuang Automobile, Extreme Krypton Automobile, and some new energy vehicle brands also choose the most appropriate channel network point based on user feedback. From the traditional offline model, to the changes in online car sales and after-sales, the playability of cars is higher, and the purchase of cars has become more convenient and fashionable.
"It doesn't take 6 hours to drive back to Leizhou's hometown from Guangzhou, and you need to recharge once in the middle." Mr. Fang said that in order to avoid queuing for charging problems, he plans to leave early in the morning, "at nine o'clock to find the service area to charge, the map navigation can be found." "Near the peak of the Spring Festival, Guangdong Transportation Group's newly built 28 new energy vehicle charging stations were put into operation, and a total of 359 service area charging stations were used to serve car owners.
On January 21, the National Development and Reform Commission and other ten departments issued the "Implementation Opinions on Further Improving the Service Guarantee Capacity of Electric Vehicle Charging Infrastructure", proposing that by the end of the "14th Five-Year Plan", the charging guarantee capacity of electric vehicles in mainland China will be further improved, forming a moderately advanced, balanced layout, intelligent and efficient charging infrastructure system, which can meet the charging needs of more than 20 million electric vehicles. With the popularization of new energy vehicles, the construction of charging facilities is put on the agenda, and the future travel of new energy vehicles will be more convenient.
【Travel car recommended】
◎AION LX PLUS
Thousand kilometers of endurance. Equipped with "sponge silicon anode plate battery technology", AION LX Plus battery pack energy density of more than 205Wh/kg, comprehensive working mileage of 1080km, is the industry's first mass production of 1,000 km endurance pure electric vehicle, 2.9S hundred acceleration is also quite amazing.
◎Hongguang MINI EV
Cheap and fun. The annual new energy vehicle sales crown, the cost performance is outstanding, 120km and 170km two versions are enough for commuting. Post-90s car owners account for more than 70%, and young people are often more interested in the appearance of this car, and also love to play with the DIY transformation of this car.
◎ BYD Han DM-i
The potential for the future is booming. BYD Han has sold more than 10,000 sales for two consecutive months, which can be said to support the medium and large car market of its own brand. In 2021, bydir DM-i models sold a total of 272935 vehicles throughout the year, the technical gold content, economy and practicality of the DM-i hybrid system have been verified by the market, and the DM-i version of the flagship model Han is about to come out.
◎ Euler good cat
"She Car" stands for. The Euler brand of "More Love Women" has created a design style that is more suitable for the female user base. Euler good cat is a typical cat product, the unique styling style of retro colors, especially the round cat's eye headlights, which are favored by female users.
◎Xiaopeng P7
Smart attributes stand out. The vehicle has a total of 14 cameras, 5 millimeter wave radars and 12 ultrasonic radars, equipped with Nvidia chips; has a high-speed NGP intelligent navigation assistance function that achieves mass production; and after the latest OTA upgrade of memory parking, owners can share parking routes.
Wonderful Yin Chun to + Jufu
The industry big coffee turned into a mysterious "lucky partner" to send blessings
【Text】Wei Hongquan
【Cartography】Cui Chengbi
【Execution】Xu Lei, Zhang Fang, Ma Hua
【Coordinator】Guo Xiaoge, Zhang Shengliang, Xu Lei
【Planner】Chen Hanhui Cheng Peng Guo Xiaoge
【Production】Good Life Experiment
【Author】 Wei Hongquan; Xu Lei
【Source】 Southern Press Media Group South + client