As one of the core of the strategy, the Bentley brand plans to launch a new electric model every year from 2025 onwards.
The Bentley brand will invest £2.5 billion to design, develop and manufacture the first all-electric model at its headquarters plant in Crewe, UK, which is expected to be available in 2025. With a series of sustainable initiatives, the Crewe headquarters plant has been successfully transformed into a carbon-neutral ultra-luxury automotive plant.
The Bentley brand will also further expand the plant's electric energy facilities. In the next two years, the total number of solar panels in the headquarters plant will increase from the existing 30,000 to 40,000. In addition, the Bentley brand will continue to explore the use of renewable energy in test drive vehicles, including the Bentley Heritage Collection models. Bentley Motors will ensure that all suppliers meet sustainability requirements in their production operations, thereby ensuring that the goal of being carbon neutral is fully achieved by 2030.
With the advent of the next five spin-off models, the Bentley brand will meet the diverse expectations of customers with a highly innovative product lineup, and the sales of Bentley brand plug-in hybrid models are expected to account for more than 20%.
Mr. Adrian Hallmark, Chairman and Chief Executive Officer of Bentley Motors, said: "This year marks the 102nd year in the history of the Bentley brand and we are committed to accelerating our 'Beyond100' business strategy with plans to develop and produce the first pure electric model at our headquarters plant and implement a £2.5 billion investment. This is a special moment for the Bentley brand, its suppliers and partners, and even the UK manufacturing industry. “