After e-commerce came to the small mountain village...

In winter, Shenlongwan Village has a different kind of beauty.

After the snow, early in the morning, in the mountains, thick fog. The 7-kilometer-long Midi ditch, accompanied by mountains and deep valleys, and snow and fog and cliffs, can be described as a different scenery. The fog cleared, the sun came out, and the Village of Shenlong Bay jumped in front of you. In the snow, on the top of the stone bricks, every household rises with cooking smoke, grinding tofu, steaming steamed steamed buns, and the taste of the year is getting stronger. At the entrance of the Shenlong Bay Scenic Area, a row of big red lanterns has also been hung early.

This is Pingshun County, Shanxi Province. Shenlongwan Village, a village surrounded by a cliff in Taihang. The unique landform and long-term isolation have left a unique beauty for the village, and also brought the pain of hardship to the villagers - the road is difficult, the industry is difficult to prosper, and the days are tight.

In recent years, this quiet ancient village has pressed the acceleration button of development.

The highway is open, the network is connected, express delivery and e-commerce have entered the village; the goods in the city have entered the village, the agricultural products have gone out of the mountains, the e-commerce live broadcast has been fired, the digital industry has been alive, the first, second and third industries have been integrated, and the village has a new look.

The spring wind of the times crossed the mountains and mountains, blew into the mountains and villages, and blew into the hearts of the villagers. Villagers have also kept up with the times, caught up with the trend, done new jobs, and lived a new life.

Unconsciously, everything in this small mountain village is taking a leap forward.

Building roads, three employments of "old drivers"

When he was young, Liu Yuchang always squatted on the mountainside when eating, looking up at the Moon Bridge in the northwest corner of the village.

This stone bridge, which is only a few meters wide, is the way out of the village. In the morning, the sun hit the large yellow-brown cliff body by the bridge, shining as bright as an overexposed photo. Similarly, the sunlight also gilded the Pingshun County town at the other end of the mountain, making Liu Yuchang yearn.

At the age of 23, Liu Yuchang went to Pingshun County for the first time, walked, spent 5 hours to get to town, and then took a shuttle bus.

This section of the walk, you have to climb the Moon Bridge from the village, which takes several hours. On the way, there is a sheep gut trail, the stone steps are hard to rely on the villagers on the stone cliffs, irregular and steep, walking for dozens of minutes, people are easy to breathe, make a "Ha Woo" sound, "Ha Miao Ladder" Folk name from this.

From the village, you want to "go out of the mountain" to the county seat - either take the "Hello Ladder" to the town; or go down the mountain along the eastern ditch to the direction of Shi slate Town in Henan Province, and then go back to the county seat by way of Hebei.

Where there is a way, there is hope. Several employments in Liu Yuchang's life are related to the road.

37 years ago, Liu Yuchang resigned from the village supply and marketing cooperative, took out his savings and loan to buy a six-wheeled agricultural car - soon, his car was running "at full load", "running every day, pulling lime, sand, and supply and marketing cooperatives, going around 3 provinces every day, 8 hours a way, pulling materials from the county seat." ”

At that time, the village was doing a big thing - building a wall-hanging road, also known as a wall-hanging tunnel.

1.5 km, 15 years! From the construction of 1985 to 2000, after a lot of hard work, the tunnel was finally opened to traffic. Liu Yuchang remembers the nagging of Hu Shulin, an old party member, when he went to work with "fried batter": "My leg was broken while walking on a mountain road." There was no road, and the dolls in the village had to fall. He remembers the excitement of the whole village when the road was repaired and opened to traffic, "as if it were seeing the light of day again." ”

Employed again, Liu Yuchang ran a shuttle. Crossing the belt-like walled highway on the Taihang Mountain, Liu Yuchang's car runs from the village to the county seat, which takes more than 40 minutes one way. It was around 2005, "I had to run twice a day." ”

After working for a long time, he also worked part-time as a "dry courier". In Dongsitou Township, where the village is located, there are more than 260 villages, like pearls scattered in the depths of Taihang. "Slowly, more things were sent from the county seat to the village. But things can only be delivered to the town, and people have to be picked up in the town. I brought back everything along the village line, all of them were help, and I was not embarrassed to manage people's money. ”

It is also because of the word of mouth accumulated over the years that Liu Yuchang was employed for the third time in the year of HuaJia, and was elected as the secretary of the party branch of Shenlongwan Village in October 2021. "This time it's a new journey." He laughed.

At night, Liu Yuchang took the reporter to the observation deck to see the hanging wall highway, which was a different feeling - the headlights penetrated from the 33 cliff holes of the walled road, and the front and back were connected, like a long time tunnel.

Truck after truck walked through the tunnel, pulling things in from outside and things out of the village. Shenlong Bay opened the road, and the road also changed Shenlong Bay.

Touching the net, the "three major plates" of e-commerce experts

Liu Yuchang did not know that he had inadvertently become the first person in the village to "dry express".

More than 10 years ago, when he was still running the shuttle, there were two new changes in the village: one was that most of the people in the village bought back computers at home, and the other was that the network cable was built along the Moon Bridge.

On the generations, after the 90s, Zhou Ruifeng managed Liu Yuchang to be called Uncle. Zhou Ruifeng's father, liu Yuchang, was the former village secretary. In 2011, when Zhou Ruifeng returned to the village during the summer vacation, he bought a pair of sneakers online, which was brought back by Liu Yuchang's shuttle.

It was this online shopping that allowed Zhou Ruifeng to see business opportunities and has since become associated with the word "e-commerce".

In the next 10 years, Zhou Ruifeng did three things: buying, selling, and expressing. All of this is closely related to e-commerce.

After graduating in 2014, Zhou Ruifeng opened several small shops in Shenlongwan Village and surrounding villages, and the purchase channels were well-known e-commerce platforms. "10 pieces of soybean oil, 10 pieces of drinks, 20 bags of flour..." Open the mobile phone, Zhou Ruifeng showed the purchase list of the latest year, casually click on a single order, the purchase is based on "10" as a unit, covering all aspects of daily food, daily necessities, basically can be delivered to the door every other day.

In recent years, things in the city have appeared more and more frequently in the village, and the problem of fake goods and inferior goods has become less and less. Nowadays, people buy large pieces and are more and more inclined to place orders online. After the homestay "Cliff House" inherited by operator Zhou opened in the village, he bought 10 TV sets online in one go: "The price is right, save trouble and worry!" ”

The decline of e-commerce products has inspired Zhou Ruifeng.

"Things outside can come in, so why can't our produce go out?" Zhou Ruifeng's brain is very alive. When he was in college in Taiyuan, he missed the special noodles of his hometown, "Fried Qi". After his family sent it to him, the surrounding students tasted it and said that it was delicious, which was equivalent to the most simple market research experience. Therefore, since 2016, Zhou Ruifeng has tried to open an online store to sell agricultural products.

Coincidentally, from the beginning of this year, the upward trend of Pingshun agricultural products ushered in a window period of development. "Millet, Lu Dang ginseng, and Da Hong Pao pepper are the main agricultural products in Pingshun County, and they are also some of the best agricultural products sold online." Lian Shubin, secretary of the Pingshun County Party Committee, introduced that market players spontaneously sell online, coupled with the traffic support of the e-commerce platform shopping festival, Pingshun's primary agricultural products have emerged in the public eye.

In those two years, "open the circle of friends, many agents sell millet and Lu Dang ginseng." Some villagers also caught up with the trend, which made Zhou Ruifeng clearly feel that the demand for sending mail in the countryside was growing, and the idea of doing express delivery sprouted in his mind.

In 2019, he let Jitu Express land in Pingshun through joining, aiming at rural logistics. He divided the express delivery of Pingshun County into several areas, 4 cars a day, according to different routes, from the county seat to the administrative villages. This young man wants to open up the express delivery into the village "last kilometer" through his own strength.

Deploy points to support the three-level logistics system for the development of e-commerce

"It's hard to get started. The collection fee is 4 cents and 5 cents, the delivery fee is less than 1 yuan, some villages have less express delivery, the scale cannot be raised, the cost of personnel and vehicles is high, plus the warehouse fee, it is difficult to settle the account. "At the beginning, Zhou Ruifeng worked very hard.

If it were not for Pingshun County's overall efforts in e-commerce services, Zhou Ruifeng would not be able to hold out the most difficult time.

2019 is a year of smooth e-commerce development. Pingshun undertook the national e-commerce into rural comprehensive demonstration project, and began to build a three-level logistics system at the county, township and village levels around the e-commerce public service center.

The construction of the three-level logistics system helped Zhou Ruifeng solve the "pain point". "It not only brings subsidies to express logistics companies, but also solves the problem of the last 100 meters of distribution." Liu Peipei, director of the Pingshun County E-commerce Center, introduced that the county has integrated 13 express delivery companies, set up warehousing and logistics distribution centers at the county level, and created a logistics system covering 150 administrative villages. The reporter saw on the information screen of the county logistics center that the parts of each township and the location of the delivery vehicles were very clear.

Spring River Plumbing Duck Prophet. At the beginning of 2019, when Zhou Ruifeng returned to the village, he talked to his aunt Zhou Zhiping about the news that Shenlongwan Village wanted to build a village-level logistics e-commerce service site. "Concubine, you don't have to be in the county, now the state is developing rural e-commerce, getting this at the doorstep of the home, is it better than working outside?"

Hearing this, Zhou Zhiping was silent, but secretly moved- this was a woman who was serious and delicate. The 38-year-old has just completed the e-commerce training in the county and opened her own online store on her mobile phone, in fact, she has already planned.

The occasional two barks make Shenlongwan Village more tranquil at night. Perseus is hanging high above its head like a bow, and Jupiter is struggling to climb out of the hill on the west side. The merchants on the street have closed their doors, "squeak", Zhou Zhiping walked out of his store, holding a stack of materials, and walked to the express delivery service outlet directly opposite. "I only have time in the evening to sort out today's courier bill." Now, she has invested most of her energy on the Shenlong Bay e-commerce service site.

A bowl of noodles on the table was broken, but she didn't bother to eat it. On the shelves on the side, there are couriers that have not had time to take away. Among them, there are tropical fruits such as dragon fruit and bananas, as well as daily foods such as lettuce and milk - online shopping has become a habit of villagers.

Zhou Zhiping's village-level e-commerce service site, although it is the terminal link connecting the three-level logistics system in Pingshun County, is indispensable - like a village-level "hive" to do the final distribution work. Over time, Zhou Zhiping has a deep understanding of rural e-commerce outlets: "I am doing the last 100 meters. ”

Say 100 meters, and it is more than 100 meters. One summer, the Taihang Mountains were raining heavily, and the walled highway was closed for maintenance, and the express delivery could only be sent to the end of the walled highway. For several days, she had to walk several kilometers back and forth to get the courier, carrying a large woven bag and scarred on her hands.

"It's hard work, but it can help the villagers." Send and receive express delivery, a month can earn more than 1,000 yuan. When villagers pick up the courier, they will buy things in the store and can also earn more than 1,000 yuan. In good times, there are thousands of dollars. Zhou Zhiping said.

Not long ago, the State Post Bureau released data showing that China's express delivery business volume will reach 108.3 billion pieces in 2021. This year, Shenlongwan Village completed a total of 33,693 pieces of logistics express delivery up and down. Hearing the reporter's introduction of the data, Zhou Zhiping realized that he was also one of them, and his expression was quite proud.

Accessibility, industrial integration to promote rural revitalization

"What about people?" Zhou Zhiping, holding a courier in his hand, stood at the door of a farm in the village, followed by several people. Zhou Zhiping's sudden visit made the farm owner Fang Liang a little surprised: "I haven't bought a large piece recently, how can I still 'group' delivery?" ”

Zhou Zhiping smiled shyly: "Someone saw your live broadcast, followed the mobile phone to locate the village and couldn't find it, so I led them to the back ditch by the way." ”

The sound of "la-la-la" echoed in the valley, and Fang Liang finished shouting in his voice, and the livestock ran fast and ran down the slopes on both sides. Fang Liang removed a frozen porcelain pumpkin from the tricycle and threw it on the ground, and was immediately robbed, and the scene was very lively. Liu Jing, the wife next to her, took the mobile phone live broadcast and explained in real time: "You can see that my farm does not feed feed, but pumpkins, wild ginseng and forsythia ..."

In this ravine, Fang Liang and Liu Jing, who are not confused, have been holding out for 8 years. Nowadays, through the live broadcast of the Internet, the husband and wife have become famous. "In the months of the continuous broadcast, more than 5,000 people watched it every day, and the product sold to many places."

From access roads, networks, to smooth logistics, the remote Village of Shenlongwan is connected and integrated into the big market. The red-hot e-commerce live broadcast further rippled, and it was swirling in the village and county in a circle, and the exploration of the road to rural revitalization was also carried out here.

Live broadcasting has led to online sales of agricultural products. Lian Shubin introduced that at present, the e-commerce team in Pingshun County has gradually grown, there are more than 400 small and micro individuals, and the "live broadcast master" support plan has incubated more than 100 anchors with goods, and 5548 people have been trained in various types of e-commerce. In 2021, the network sales of Pingshun County reached 276 million yuan.

——Strong sales promote the upgrading of the processing industry, promote product standardization and branding. "A two-year-old Lu Dang ginseng sells for 50 yuan online. This vial of 5 ml of pure oral solution costs 5 yuan. Fan Xiaozhong, head of Zhenglai Pharmaceutical, joked, "Don't look expensive, we sold more than 30 million yuan in 2020." "In the Pingshun County E-commerce Service Center, more than 30 products such as party ginseng noodles, party ginseng biscuits, and millet fried party ginseng are quite popular in the market.

——E-commerce live broadcasting drives the development of the digital industry. Sang Shuqing is a post-90s college student in the village, and after graduation, she worked at an e-commerce digital labeling base in an e-commerce town in Pingshun County. "It's a challenging task that requires labeling in thousands of live room screens from different dimensions such as character information, display items, environments, events, and more." In just 4 months, Sang Shuqing has grown from a data annotator to a team leader.

——E-commerce live broadcasting has made the tourism industry more prosperous. "In recent years, with the rise of short videos and live broadcasts, the Taihang cliff scenery in Shenlongwan Village has attracted more and more people." Zhang Pu, secretary of the party committee of Dongsitou Township in Pingshun County, said. Walking along the Shenlong Bay to the ditch, all the way to the Qingtan Flying Waterfall, Taihang Essence was posted to the Internet by tourist punchers, and the popularity of the village continued to expand.

Now, Zhou Ruifeng has used his brain again. "I registered Shenlongwan Tourism Product Development Co., Ltd., printed the scenery of the village on the packaging of special agricultural products, attracted online shoppers to visit us, and made more tourists become 'repeat customers' of special agricultural products."

"After a while, sweep the QR code on the ticket of the Shenlong Bay Scenic Area, and you can log on to the online mall of featured agricultural products!" This road to development is too wide! Zhou Ruifeng smiled, beautiful.

Reporter: Qiao Dong