Set five blessings to welcome the New Year
Traditional Chinese culture is highly sought after
Tens of millions of users snatched the creative digital avatar of the China Academy of Fine Arts
"Whale Detective" China Academy of Art feature page
On the first day of the start of the collection of Wufu, the Chinese New Year digital avatar food series designed by the teacher and student team of the Guochao Art Research Institute of the China Academy of Art was sold out immediately. It is understood that from January 19 to January 29, there are 4-6 digital avatars online on time every day, and users can redeem one with 5 Fu cards, and collect them in the "Whale Detective" Mini Program, which becomes a social media avatar.
On Alipay search "Whale Detective" directly involved in the activity
Collection detail page
The digital avatar has a total of 48 themed series of food, customs, zodiac astronauts and sports, combined with biodiversity animation IP - modern nature image design, which is jointly incubated by the China Academy of Art. Among them, the food series combines modern natural tigers and delicacies, featuring playfulness and cuteness; the Annual Customs series uses the image of modern natural pandas, focusing on the scene design of combining traditional customs and the concept of tide coolness; the Zodiac Aerospace series recreates the traditional Zodiac with the image of spaceflight; and the sports series vividly refines the interesting moments of various sports. Unlike ordinary social media avatars, this series of digital avatars has a unique digital credential serial number on the chain, which represents that the user has a genuine design picture.
Food series posters
Posters for the Vintage Series
Zodiac Space And Astronautics Series Posters
Posters for the Games series
The China Academy of Art has always been committed to actively exploring the possibility of the collision of science and technology and art. The Guochao Art Research Institute was established in September 2021, headed by Professor Ni Yi of the Online Game Department of the School of Film, Television and Animation Arts, and the core members are teachers and students from the Department of Online Games of the School of Film, Television and Animation Arts. The Institute is committed to stimulating the vitality of Traditional Chinese culture in the contemporary development, establishing the cultural self-confidence of the Chinese nation in the torrent of China's rapid rise, and reshaping the soul of China with the power of the trend.
The team set up the project from December 1, after research, rough draft, discussion, modification, refinement, finished products, lasted 2 months to go online. The creative process involved multiple departments and technical release links, combined with the hundreds of millions of user characteristics of Alipay Wufu activities, after multiple rounds of optimization and design.
Authoring process drafts
Creation scene
Creation of the Vintage series
Creation of gourmet series
It is understood that the digital collection as a digital cultural goods, corresponding to the true value of specific digital works, artworks, the digital avatar by the "whale detective" to provide distribution, collection, use and other related technical services, the use of digital technology on the basis of protecting its digital copyright, to achieve true and credible distribution, purchase, collection and use, effectively protect the copyright of the issuer and consumer rights and interests.
Source| Guochao Art Research Institute of China Academy of Art
Editor| Fang Ark Tong Gexin Zhang Zhuoran
Review | Xu Yuan wang qiquan
Producer: Propaganda Department of the Party Committee of the China Academy of Art
Press Center of China Academy of Art
CAA Fusion Media Studio