today
concern
From metaverses to digital collections, new concepts emerge and ignite virtual marketplaces. In 2021, digital collections are on the rise. Both Internet companies and traditional companies are beginning to release their own specific digital collections.
Overseas, this year is also known as the "NFT" first year. The so-called "NFT" refers to non-homogeneous tokens, and the transaction volume around the NFT exceeds $19.6 billion, which is 228 times the volume in 2020. Together, the NFT digital collection generated a total transaction value of more than $6.5 billion.
Nowadays, the wind of digital collections has blown into the country, attracting the attention of many young people. So, is this a new outlet, or is there an unknown risk lurking?
The digital collection sells out in a second
Let's take a look at the protagonist of this article, the digital collection. It is understood that digital collection refers to the use of blockchain technology, corresponding to the unique digital credentials generated by specific works and works of art, on the basis of protecting their digital copyright, to achieve true and credible digital distribution, purchase, collection and use.
Compared with the overseas NFT digital collection trading market, the price of the domestic digital collection trading market is relatively "close to the people", which has attracted the attention of many young people.
Zhang Xuan (pseudonym), a citizen of Jinan after the 90s, told the New Wave reporter that she has been buying digital collections since September last year, "because I am very concerned about the meta-universe, so I understand that there are digital collections now, I often buy on a payment platform, generally at 12 noon to start grabbing, different companies launch different digital products, most of them are launched 10,000 copies, basically priced at 9.9 yuan, 19.9 yuan or 29.9 yuan." ”
So, how are these digital collections selling? Zhang Xuan said that most of the digital collections launched by the platform will be "robbed", and some co-branded models will even be sold out in a second. "Before a blind box IP also launched a digital collection on this payment platform, the price was 19.9, and it was grabbed a second late. Because the digital collection was launched not long ago, coupled with the concept of the meta-universe is on fire, everyone feels that it will be an outlet in the future, so no matter what kind of style will be sold out, after all, the price is very cheap, and it is not a loss to buy. ”
Courtesy of respondents
In addition, Zhang Xuan said that there are many well-known companies launching digital collections on the platform, which makes her feel that it is a trend. "When I first bought, most of them were unknown companies, such as the 'Tang Chao Ren Love Sports' series I bought before, which was from a certain factory technology co., LTD. According to the recent release plan, from today to the 30th, the collections of the museum will be launched, such as the Capital Museum and the Sichuan Museum. ”
Zhang Xuan's words are not false, the New Wave reporter learned that according to the Lanzhou Evening News, on January 22, the Gansu Provincial Museum's "Copper Running Horse", "Lotus-shaped Glass Tray" and "Copper Unicorn" three cultural relics digital collection was first released in the Whale Exploration Digital Collection, with a total circulation of 30,000 copies. Once the three digital collections were on the shelves, the 30,000 digital collections sold out in minutes.
The three collections issued this time are all cultural relics collected by the Gansu Provincial Museum. Among them, one of the treasures of the provincial Bo Town Hall, the copper galloping horse, was excavated in september 1969 from the tomb of Leitai Han in Wuwei, with a height of 34.5 cm, a length of 44.5 cm, a width of 10 cm, and a weight of 7.15 kg. In 1983, it was recognized as a Chinese tourism symbol by the National Tourism Administration.
Expert: The value of the investment is uncertain
The rising tide of digital artworks has also attracted more and more new players into the field. However, experts remind that at present, most of the transactions of digital artworks are carried out between platforms, and no effective regulatory mechanism has been formed, in general, the current domestic digital artworks and other transactions are still in the early stage of exploration, and have not formed a definite investment value.
The digital collection value index released by relevant institutions shows that January 2022 has passed the halfway mark, but the digital collection index in January has surpassed the previous two months, showing the strong development trend of the digital collection market in 2022. According to Li Yongjian, a researcher at the Institute of Financial and Economic Strategy of the Chinese Academy of Social Sciences, the reason why the digital collection market is particularly hot is because this new thing solves the problem of the uniqueness of digital artworks in the past.
"Originally, we said that digital products are not valuable because they can be easily copied, but now with the blessing of blockchain technology, its digital products can be as unique as physical products, so that it can get everyone's attention." From the perspective of domestic and foreign markets, many digital collections have just been released, and it has already appeared a relatively large value-added space, which has triggered individuals, enterprises, and institutions to want to join this market. Li Yongjian analyzed.
At present, many high-quality digital collections are in short supply, and some people have begun to follow the trend when they see the overall price increase of digital collections. Behind the hot market, we should also see that the digital collection itself also has uncontrollable factors.
Experts said that under the current intellectual property system, there is a vague area in the protection of the property rights of related commodities, and the uncertainty of property rights brings uncertainty about the value of investment. It is recommended that investors rationally buy digital collections and digital artworks, and the starting point of purchase is based on art collections, rather than hoping to speculate on high prices.
However, the CITIC Securities report pointed out that the core of IP (intellectual property) value amplification is cross-media development. It is also estimated that the market space after the expansion of literary IP and tide play image IP to the first epitaxial media will increase to 324%/320% respectively, and the development of game IP is expected to feed back. Looking to the future, the metaverse scenario is expected to further amplify the value of IP, and it is expected that the digital collection will land first.
Text: New Wave Synthesis
Edit: Glow Night Sauce