Hu Zhibiao, a rich man in China, was previously known as the most business-friendly person, and even Ma Yun personally came to him to ask for advice at that time. Although he gained fame and fortune in a relatively short period of time, he went bankrupt and imprisoned in 4 years. So, what did he do to his disrepute?
As we all know, shopping malls are fickle. Many of these entrepreneurs are likely to become rich overnight or go bankrupt overnight. And the domestic Hu Zhibiao, before he could do well in the mall, mainly relying on marketing, it is precisely because of this that he is also known as the CCTV standard king. So, how did Hu Zhibiao do it?
Specifically, when he was a child, Hu Zhibiao's family conditions were relatively general, and he knew that he was not a piece of reading material, so he chose to drop out of school when he was in junior high school, it is worth noting that he did not know anything about learning, but he was a little bit of knowledge in repairing home appliances. It is precisely because he has a good talent in this area, so he thought of the road of entrepreneurship.
With a little money saved over many years, Hu Zhibiao decided to develop his own products. It just so happened that VCD was popular in China at that time, and he decided to create a VCD of his own brand. However, due to insufficient entrepreneurial funds, he called his friend Chen Tiannan. And it was precisely because of this man that he changed his fate afterwards.
After years of investigation by Hu Zhibiao, he finally developed the first VCD and named it Aiduo. Although the product was available, no customers came to buy it, which became a big problem. It was also at this time that Hu Zhibiao thought of marketing. It is worth noting that his propaganda method is very different, and he will not just shout the same slogan every day like other propaganda methods.
Hu Zhibiao's initial marketing method was to publish a newspaper, and he bought the local newspaper layout for four days. In the first three days, it was just the name of Aiduo, which was used to attract everyone's attention. It wasn't until the fourth day that he published in the newspaper what his VCD offers would be.
And how good is this approach? The data shows that in June 1995, this VCD began to produce, but by January 1996, the sales volume of Aiduo VCD reached 4,000 yuan / month. Moreover, when the price is at its highest, it can be sold for 5,000 yuan.
After making money, Hu Zhibiao spent another 210 million yuan on the list price and played a 5-second advertisement on CCTV. It is precisely because of this that not only made the company's VCD famous, but also made Hu Zhibiao win the CCTV standard king.
It is worth noting that by the time Hu Zhibiao was 27 years old, his value had reached 2.7 billion, which can be described as a young man. It is precisely for this reason that at that time, Ma Yun personally visited the door and asked Hu Zhibiao for advice on how to do business. What's going on?
After the CCTV advertisement was launched, the company's sales also rose from the previous 200 million to 1.6 billion, and by the time Hu Zhibiao was 27 years old, his value reached 2.7 billion. It is precisely because the company has developed very quickly that he is also known as a domestic business wizard.
You know, at this time, the e-commerce platform created by Ma Yun has not yet risen, and as early as Ma Yun's entrepreneurship, it is actually not recognized by everyone. In everyone's eyes, Ma Yun is more like a madman. So in the bottleneck period at that time, Ma Yun also took a train and specifically found Hu Zhibiao to ask him how to do business.
It can also be seen from this that Hu Zhibiao was relatively successful at that time. However, this label of youth and achievement did not last long on him, and he went bankrupt in only 4 years. So, what is the reason for Hu Zhibiao to fall to the bottom?
In fact, it was mainly because of his friend Chen Tiannan. After Aiduo VCD made a certain reputation, Hu Zhibiao of course wanted to establish his own brand, but on the idea of how to build a brand, the two had differences. Moreover, for Chen Tiannan, all the fame and fortune were all taken away by Hu Zhibiao, and he had long been dissatisfied.
So under such circumstances, Chen Tiannan shook out all the evil deeds of Hu Zhibiao since his founding in the newspaper, and it was precisely because of this that Hu Zhibiao's scam was discovered by everyone, making the performance of Aido VCD plummet, and at the same time, he himself was also arrested and imprisoned. It is worth noting that from the start-up in 1995 to the discovery of the scam in 1999, Hu Zhibiao's bankruptcy took only 4 years, and this result cannot help but be lamented.