Station B top 100 UP main "baked", Academician Wang Pinxian, Luo Xiang said that the criminal law was selected

Recently, Bilibili (hereinafter referred to as "Station B") broadcast the BILIBILI POWER UP 2021 Top 100 UP Main Ceremony live, and from the three dimensions of professionalism, influence and innovation, comprehensively selected the annual Top 100 UP Masters, the Annual Newcomer Award, the Annual Best Work, the Annual Social Contribution and other awards.

Among the individual awards, the food district UP master "Thief Moon Society Eclipse" won the "Highest Popularity of the Year" award, the game area UP master "Qinglian Lost Again" won the "Annual Dark Horse UP Lord", the living area UP lord "Only shallow and shallow" "15 Days of Spending 200,000 Yuan with 500 grams of gold to knock tens of thousands of hammers to create the Sanxingdui Gold Mask by hand" won the "Best Work of the Year", and the "Square Past" series created by the up master of the living area "Director Xiao Ce" won the "Annual Original Column". It is worth mentioning that "Luo Xiang said criminal law", which has more than 20 million fans in station B, was once again selected into the list of top 100 UP masters.

The top 100 entered its fourth year, and Station B launched a new selection standard

This year is the fourth consecutive year that Station B has held the Top 100 UP Main Ceremony. With the increasing influence of B station and UP main influence, UP main has become a new profession recognized by the society, this year B station announced the list of top 100 UP masters at the same time, announced "professionalism", "influence", "innovation" three new selection criteria, the first time shortlisted for the top 100 UP main accounted for 63%.

Among them, "professionalism" means that "the creation is highly professional and can be used as a representative of the corresponding content type". Some of the more professional UP masters, even if the number of fans is not more than one million, have also been selected as the top 100 UP masters, such as the animation area UP master "RAY's model world", which has won the 21st "All Japan My Slag Gu Selection Competition" world championship, good at blasting all kinds of electronic products into models; academicians of the Chinese Academy of Sciences, the knowledge area UP master "Wang Pinxian Academician", are good at explaining various marine geological knowledge for users; only 410,000 fans of the game area UP master "DarkCarrot", but also because of its professional game commentary, Selected as one of the top 100 UP masters.

"Impact" means "a positive, positive, and widespread community impact in the year's major works." This year's top 100 UP masters have created works with network-wide influence many times, such as the music district UP master "Vicky Xuanxuan", she transformed a simple melody into an original song "SHE", which was played 16.51 million times; the knowledge area UP master "Infinitesimal Bright Science Popularization Daily", committed to biology science popularization, creating a popular Tibetan fox terrier on the whole network; the living area UP master "Only shallow and shallow talent", then used gold to hand-create three-star pile gold masks, scepters, and was reported by Xinhua News Agency and other official media. It has produced a broad and positive impact.

"Innovative" means "breaking through oneself, having the courage to innovate, and actively trying different creative methods". In the past year, there have been many top 100 UP owners who have made innovative content. For example, the up master of the science and technology district,"Teacher Hello My name is He Classmate", reproducing the products that Apple once gave up; the square past series created by the up master of the living area "Director Xiao Ce"; the up master of the living area "Ah Mo Zong" uses anthropomorphic techniques to shoot videos to reflect the problem of pet blind boxes, causing great social concern.

Pan-knowledge videos are growing rapidly

In the past year, pan-knowledge content has ushered in rapid growth in Station B. In 2021, pan-knowledge content accounted for 45% of the total playback volume on Station B, and 190 million users watched pan-knowledge videos on Station B, equivalent to 5 times the number of college students in China.

Chen Rui, chairman and CEO of Station B, once said: "Compared with entertainment, video plays a more important role in transmitting knowledge. Video transfer of knowledge is more efficient. In the past, all knowledge was recorded in books, but in the future, all knowledge can be disseminated again through video. The popularity of "Academician Wang Pinxian", "Little John Khan", "Little Transparent MingTM" and other new UP masters in multi-knowledge areas also reflects the high demand for pan-knowledge content from the side of B station users.

Written by: Nandu reporter Xu Xiaolei