In recent days, the trademark infringement between Gaohe Automobile and Renault Automobile has set off a wave of hot discussions, and many netizens may not have known what brand Gaohe is before. I don't know what industry it is? Through trademark infringement incidents, regardless of the outcome? Gaohe Automobile has at least come to the field of vision of netizens, so who is the biggest beneficiary of Gaohe Automobile and Renault Automobile?
The origin of the trademark infringement between Gaohe Automobile and Renault Automobile, on January 20, Gaohe Automobile issued a statement on trademark protection. The statement said that Gaohe Automobile believes that the Renault icon is similar to the HiPhi icon (especially in the case of rotating parts and different angles of observation), and after sending a lawyer's letter to notify the fruitlessness, Huaren Express obtained a provisional injunction order from the German court in October 2021 by applying; Renault Deutschland AG was required to suspend the use of the Renault icon in Germany.
That is to say, the trademark infringement of Gaohe Automobile and Renault Automobile occurred in Germany, Gaohe Automobile believes that the trademark of Renault Automobile is suspected of infringement, and many domestic netizens do not know, because there is a media inquiry to have an official micro statement, and it is precisely because of this statement incident that Gaohe Automobile has set off a wave of hot discussion in China.
The end result is that the parties are currently in the midst of regular court hearings, trademark oppositions and cancellation proceedings. He also said that when the conditions are ripe, Huaren Express and Gaohe Automobile will disclose the results of relevant legal procedures to Volkswagen. That is to say, the trademark infringement incident is only a unilateral response and action of Gaohe Automobile, and renault Automobile, the other party to the incident, has not yet made any statement news.
It is also reported that Renault has applied for new figurative trademarks in the European Union and China, the United Kingdom, Switzerland, Norway, Brazil, Russia and other countries since January 2021, and applied for a vehicle appearance patent containing The Renault icon in China in June 2021, and has used the Renault icon on its official website, auto show and other occasions.
The parent company of Gaohe Automobile, Huaren Express Holdings (Shanghai) Co., Ltd. (hereinafter referred to as "Huaren Express"), has already registered the "HiPhi Icon" in major global markets (including the European Union) since August 2018, incorporating the HiPhi icon into the design of many automotive products and applying for global patent layout protection; Gaohe Automobile has obtained authorization from Huaren Express to use the trademark.
If only from the time of trademark patent application, Gaohe Automobile is earlier than Renault, it is obvious that Renault will face the consequences of being stopped using the trademark, and may also face the risk of compensation. However, Renault, as a world-renowned automobile company, should not be unaware of the seriousness of trademark infringement in theory, and there will be a professional trademark company to serve it when the new trademark is enabled, and Renault will not deliberately play the side ball in order to rub the heat of Gaohe Automobile.
Let's take a look at the trademark comparison between Gaohe Automobile and Renault Automobile, if the trademark of Gaohe Automobile rotates 45 degrees clockwise, it is really highly similar at a glance, no wonder many netizens fully support Gaohe Automobile, but if you look closely, you will find that the semicircle on both sides of Renault's trademark is a little more, or there is a little difference.
There are also netizens who are blunt and spicy: Gaohe is obviously touching porcelain Renault to advertise for himself; touching porcelain marketing. As a new domestic car manufacturer, Gaohe Automobile still has a sense of existence in the field of domestic luxury cars. According to the official data released by Gaohe Automobile, the cumulative sales volume of Gaohe Automobile reached 4,237 units in 2021, and the cumulative sales volume of Gaohe Automobile reached 3,724 units from July to December. Among them, in December 2021, Gaohe Automobile sold a total of 919 new cars, an increase of 20.4% month-on-month.
To know that the official guidance price of Gaohe HiPhi X is 570,000 yuan -80.00 million yuan, as a luxury car of more than 500,000 yuan, such sales are not bad!
Gaohe Automobile and Renault Automobile trademark infringement of the quarrel, who do you think is the biggest beneficiary? Welcome to leave a message in the comment area to interact and express your views!