On Jan. 24, according to Bloomberg's Mark Gullman, Joe Bass of Apple's "Project Titan" driverless car team left the company to take up the position of director of VR technology project management at Meta. The departure of Bass means that the car team that Apple formed a year ago was almost "wiped out".
Doug Field, the project leader of Project Titan, left Apple in September 2021, followed by several senior engineers and project managers. The reason for leaving will certainly not be because of the salary problem, on the contrary, Apple's annual income is an astronomical amount for us, and the low salary of executives is impossible, probably because the automotive project is too slow to advance, and does not want to be left behind by the trend of the development of the times, so seek other development opportunities.
Joe Bass has been the chief engineering project manager for Apple Automation Systems since 2015 and is the "old backbone" of Apple's automotive team. In January, Bass revised linkedIn data to show that he had left Apple and was now in Meta to start a "metacosm". Apple lost several car project executives in a year's time, and the progress of Apple Car has been slow and slow, not to mention whether it is good or not, whether it can be seen or not is a problem.
When a group of executives are gone, Apple should "dig" a batch of new blood to keep the project going. At present, the Apple car team is almost left with the former Apple Watch software head Kevin Lynch, and it is quite difficult to achieve mass production in 2025.
Apple's car project has suffered setbacks many times is not a rare thing, obviously the project was established very early, but because of various factors led to the departure of executives, the car is difficult to produce, so that many netizens feel sighing. Previously, it has been exposed many times that Apple cooperates with various car manufacturers, but these car companies may not want to be Apple's suppliers, and they have refused to provide parts or cooperation, which has led to Apple Car has not had the opportunity to produce.
Some time ago, a supply chain source said that Apple is making a request to auto parts suppliers for stock, it can be seen that Apple Car still has a little sign of listing, give some more time, so far the largest Apple new product still has a chance to go public.
As synonymous with ecology, Apple has a huge advantage in software, and it is relatively easy to vigorously promote the development of Carplay and smart cockpit solutions. Of course, Apple decided a few years ago to build a car, certainly will not give up so easily, you fruit powder will wait. (Lei Technology)