The "I am a torch network runner" theme network publicity campaign was launched

On January 23, the Press and Publicity Department of the Beijing Winter Olympic Organizing Committee launched a theme publicity activity on major Domestic Internet platforms with the theme of "Striving to be an online runner and accompanying the torch to welcome the Winter Olympics", attracting netizens to participate in the online torch escort action, disseminating the knowledge of the Winter Olympics, passing on the Olympic spirit, and welcoming the Beijing Winter Olympics. The short video "Gather Love, Start Together" was released simultaneously in domestic and foreign media.

At this event, the Press and Publicity Department of the Beijing Winter Olympics Organizing Committee organized a head Internet platform with media attributes, combined with popular online games, fashion elements and scientific and technological means, and adopted the methods of launching torch logos, aggregating friends to participate, strengthening virtual interaction, issuing electronic certificates, and drawing prizes for activities, so that netizens of different ages, different hobbies and different regions gathered through the Internet to jointly cheer for the Beijing Winter Olympics.

As the first large-scale torch network publicity and promotion activity in the history of the Olympic Games, under the background of the normalization of the prevention and control of the new crown epidemic, it has a positive effect on stimulating the people's enthusiasm for ice and snow sports, helping 300 million people to participate in ice and snow sports, and creating a good public opinion atmosphere for a simple, safe and wonderful Winter Olympics. The event will run until February 4, the opening day of the Beijing Winter Olympics.

The official website of the Beijing Winter Olympics Organizing Committee