A few days ago, the 6-meter-high big bear in the lobby of the InterContinental Guangzhou Poly Hotel ushered in a new dress-up. From celebrating New Year's Day to greeting the Chinese New Year, the "Intercontinental Bear" wore the trend of time, wearing a very traditional Chinese Tang costume with a very traditional New Year's flavor, and wearing a "six-in-one hat", which was very cute.
("Flying Bear" in Tang costume)
This Tang bear, known as "Intercontinental IP", was jointly produced by the team of cross-Cantonese culture and Kwong Yongxiong, renamed "Flying Bear", using cantonese Tang costume costume embroidery process, weaving the "Flying Bear Elephant" pattern on the clothes, corresponding to the name of "Flying Bear", implying that the Year of the Tiger is like a tiger adding wings, bringing good wishes of unity of heart, good luck, talents and prosperous business.
As a handicraft, the embroidery on the Tang costume gives full play to the traditional Cantonese embroidery characteristics of symmetrical precision and colorful composition, so that the Poly Intercontinental Bear is "reborn in the local area" and has the cultural color of Cantonese.
(Cantonese-style Tang costume embroidery pattern)
On the basis of the new visual upgrade, poly intercontinental bears in the cloak of Tang costume recreate the sound wave in order to continue the popularity of IP, attracting a large number of citizens to "punch in". Cross-border cooperation between art and commerce empowers both parties and brings Cantonese culture and intangible cultural heritage to more people.
Adhering to the concept of environmental protection and low carbon, the creative team has realized the perfect transition from Poly Intercontinental Bear to "Flying Bear" through the customized transformation of craftsmen, and recycled to reduce resource waste.
As the main person in charge of the "Flying Bear" creative team, Lin Yuhou, a cross-border producer of Guochao, has been active in the field of cross-border production of Guochao for many years, and has successively carried out the production of cases such as the Maritime Cantonese Theater, the Guangzhou Museum KFC "Brilliant Guangzhou" Expo Space, the Guangcai Graffiti Wall, the Cantonese Opera Cinema in the Sky, the Cantonese Opera Skateboard Exhibition, the Cantonese Opera Grating Photography Exhibition, etc., grasping the phenomenon-level development trend of the National Tide and promoting the landing of the concept of traditional culture.
(National tide cross-border producer Lin Yuhou)
As a cultural platform for inheriting intangible cultural heritage, the cross-Cantonese culture founded by Lin Yuhou is good at innovating the content and dissemination of traditional culture with an international perspective, and building a bridge of exchange and cooperation between traditional culture and contemporary culture.
Text/Guangzhou Daily, New Flower City Reporter: Zhang Suqin Correspondent Hu Jiaqi
Guangzhou Daily New Flower City Editor: Sun Jun