Reporter Jia Li
The "14th Five-Year Plan" Tourism Development Plan (hereinafter referred to as the "Plan") proposes to expand the mass tourism consumption system and enhance tourism consumption services. Specific measures and requirements are put forward from the aspects of development goals, key tasks, and guarantee systems.
This move has a certain role in promoting the implementation of the strategy of expanding domestic demand. With the gradual implementation of the policy, what other effective tricks are there to stimulate tourism consumption?
5G, virtual reality, etc. will become an important role in promoting tourism consumption
From the aspects of promoting the development of smart tourism and optimizing the spatial layout of tourism, the "Plan" puts forward seven key tasks and puts forward five development goals: by 2025, the level of tourism development will continue to improve, and the modern tourism system will be more sound. Domestic tourism has flourished, inbound and outbound tourism has been promoted in an orderly manner, and major progress has been made in the construction of a tourism power.
"The proposal of the "Plan" points out the direction for the development of the tourism industry in the next 5 years, and the relevant rules will be gradually implemented in various places. At present, the development of tourism is in a period of important strategic opportunities, and establishing sustainable operational capabilities to resist risks and digital upgrading is one of the important means. Yuan Shuai, deputy secretary general of the Rural Revitalization and Construction Commission, told the Securities Daily reporter.
New technologies will bring substantial impetus to the development of tourism and become an important driving force for increasing tourism consumption in the next 5 years. In terms of relevant measures, the "Planning" proposes to build a number of smart tourism cities, cultivate a number of smart tourism innovation enterprises and key projects, and promote the construction of tourism scenarios represented by "Internet +". Improve the level of 5G network coverage in key tourism areas such as tourist attractions and resorts.
At the same time, it is required to accelerate the popularization of the application of new technologies such as big data, cloud computing, Internet of Things, blockchain, as well as 5G, Beidou system, virtual reality, and augmented reality in the field of tourism, and enhance the development level of tourism with scientific and technological innovation.
In recent years, with the rapid integration of new technologies in the tourism industry, a number of smart tourism concept stocks such as Yitong Century, Yitong Century, and Lutong Vision have also become active. Some of them have increased their investment in smart city projects such as smart tourism along the industrial chain layout, and some have diversified expansion and expansion of big data support services, information consumption services and other businesses.
In terms of the specific landing of the integration of new technologies and the tourism industry chain, Yuan Shuai suggested: "As a listed company with financial support, it will play an important leading role in the development of smart tourism in various places, and relevant departments and businesses can output short video content and transform it with live broadcast belts to promote industrial digital upgrading." ”
The tourism industry chain needs to be innovated
In the ongoing global COVID-19 pandemic, tourism is one of the most immediate and hardest hit areas. According to statistics from the Ministry of Culture and Tourism, at the beginning of August this year, more than 1,000 A-class tourist attractions in 20 provinces, autonomous regions and cities across the country were temporarily suspended. According to Ctrip, Donkey Mother and other platforms, the cancellation rate of travel orders is about 70% this summer alone.
In this context, the recovery of tourism is of great significance for expanding domestic demand. Jiang Changcheng, vice chairman of the Cultural Tourism Industry and Finance Think Tank, said in an interview with the Securities Daily reporter: "At present, the biggest obstacle to tourism is the stagnation of mobility caused by the epidemic, tourism is a traffic economy, and it is difficult to develop without traffic. However, tourism is the most obvious consumption pull, becoming one of the most important engines of offline consumption vitality, driving the consumption of the whole chain of food, accommodation, shopping, entertainment and tourism, and the role of driving employment, people's livelihood and consumption cannot be underestimated. ”
He believes that solving the current dilemma of the tourism industry, or the supply-side reform of the industry itself.
In terms of model, it is necessary to further innovate the tourism industry chain. In recent years, the traditional tourism industry has been affected by the law of marginal diminishing, the growth rate has slowed down, and the development of the "exhibition + tourism" model has gradually received attention. It is understood that in the development planning of the exhibition industry in Beijing, Shanghai and other local governments, will closely integrate the exhibition industry and tourism industry, and the tourism authorities in various places have also begun to study the role of the "exhibition + tourism" model in the development of the tourism industry.
Yuan Shuai believes: "All localities need to establish a new and high-end industrial innovation and development model that creates economic benefits, social benefits and environmental benefits, and the 'exhibition + tourism' model has a huge reference and mining value for the development of local industrial economy in the rural revitalization period." ”
In the mainland, the convention and exhibition industry and tourism industry are service industries, and they belong to the tertiary industry. There is an interactive relationship between the two, that is, the convention and exhibition industry will drive the tourism industry, and the tourism industry will promote the convention and exhibition industry. The two promote each other and will drive the development of the local comprehensive market economy to a certain extent.
Xiao Xu, a lecturer at the School of Business Administration of Capital University of Economics and Business, told the Securities Daily reporter: "For tourism enterprises, in addition to continuing to explore the 'Internet + tourism' model to build a service platform, continue to innovate in the model, improve the supply of tourism products, and strengthen law enforcement supervision are also what enterprises and departments need to pay further attention to." ”
(Edited by Cui Man, Shangguan Monroe)
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