Operator Finance Network Cao Siqi / Wen
In 2021, Henan was suddenly hit by torrential rains, causing serious disasters to local cities and threatening people's lives and property. Founded in 2005, Yongwei Real Estate advertised itself in a most unacceptable way in this "natural disaster".
"Even if the heavy rain turns the city upside down, there are parking spaces, no worries" such slogans appeared in the marketing space of the underground parking space of Yongwei Real Estate Group Co., Ltd., causing widespread discussion and opposition, Li Wei, as the company's legal representative and founder, was also pushed to the cusp of public opinion, and the operator financial network will try to reveal the secret for him next.
According to public information, Li Wei, a xinmi person in Zhengzhou City, Henan Province, started by relying on the coal mining industry when he was young, and in the early days he also worked as a worker in the mountains, because his family was generally poor, so he has not yet announced his education level, which is understandable.
Through the wealth accumulated by mining in the 1990s, Li Wei quickly established a family and bought his own house in Zhengzhou, but he was not satisfied with the living environment, so he had the idea of building his own building, which entered the real estate development industry.
The reason why Li Wei did real estate stemmed from his experience of buying a house in Zhengzhou in 2000, because the poor quality and living experience of the first house in Zhengzhou allowed Li Wei to find opportunities for transformation.
An article described his thoughts at the time, "Such a poor community can sell so hot, I want to build a house seriously, the market will certainly not be small." ”
Therefore, in 2005, he spent about 70 million yuan to start real estate from Yongwei Xincheng in the West District
Yongwei Real Estate is actually very famous in Henan, before the media also followed Li Wei to visit their development projects, Li Wei showed great confidence in the quality of the real estate, the environment, etc., and revealed a sense of pride between words.
According to previous media reports, Li Wei's personality is a bit "paranoid", which also makes his company have a strict pursuit of quality, and the industry and the market have given Yongwei Real Estate a high evaluation.
According to a july 2021 report by China.com, the suspected Yongwei Real Estate's underground parking space advertisement of "even if the heavy rain turns the city upside down, there is no trouble" was also discussed on the Internet, and the background picture of the poster was a car half soaked in the flood, and several citizens trapped in the flood stood in the distance. Yongwei Real Estate has not yet made any response to this advertisement, and China Net Finance has repeatedly called the company's phone number without answering, and the contact number on the advertising poster cannot be dialed.
Coincidentally, Yongwei Real Estate is not the only Henan real estate company that uses "disaster" as a marketing point. Kangqiao Real Estate Group Co., Ltd., headquartered in Zhengzhou, also made a shocking advertising slogan such as "staying in the highlands, let the wind and rain be just the scenery" during the exceptionally heavy rainstorm, which made the local citizens very cold.
![Suddenly, I was looking forward to summer. #Which moment you feel like summer is coming#Sunny weather, the clouds are beautiful. On a rainy day, the air is fresh, everywhere is green, and it doesn't feel so hot. yin[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)