Text/Yangcheng Evening News all-media reporter Wang Li intern Zhang Xilong
"Shen Teng said that he was a mermaid with a fish" "Ma Li said that Shen Teng was an old man"... Recently, Shen Teng and Ma Li have frequently appeared in hot searches, and the first "family group" from Happy Twist - the reality show "Twist Happy" jointly produced by Youku, Happy Twist and Barley is being broadcast. In addition to Shen Teng, Ma Li, Allen, Chang Yuan and other familiar faces, the program team also invited Wu Yuhan, Huang Cailun and other eight other happy twist members, and the "Twist Flower Family" will experience twelve plot stories adapted from life in the program.
Since the launch of "Twist Flower Special Happy", it has continuously aroused heated discussions. Some netizens praised the "Shenma Combination", and some netizens criticized "the game routine is too old". For the different voices of netizens, wang Haigang, co-president of Happy Twist, recently responded in an interview with the Yangcheng Evening News reporter: "Happy Twist has always had a concept called 'insincere, no comedy'. Although we may not have enough experience in doing variety shows, you can see that we are growing and see our sincere side. We don't fool the audience, we just torture ourselves. ”
The original intention of the creation: to present the true face of the "twist flower family"
Since its establishment in 2003, happy twist has become a "national pistachio". After nearly 19 years of "twist family" first stepping on the variety stage, Wang Haigang admitted that on the one hand, he wanted to use this show to bring everyone together and present the team's temperament connotation and personality characteristics; on the other hand, he also hoped to let the public know the other actors in the team. Wang Haigang said: "Happy Twist is a brand, but also a team, there is such an opportunity for everyone to get together and complete a thing together, the members are very much looking forward to it." Shen Teng, Ma Li and other 'old twist flowers' are happy to participate. ”
"Within the actors, everyone calls Happy Twist 'big family', for example, Shen Teng is like the big brother in the family. Everyone has been together since they first graduated, and it can be said that they have grown up together, and they have a tacit understanding with each other. We wanted to show the audience a real, home-like feeling of happy twist. Based on this starting point, the first group of Happy Twist chose the mode of character experience reality TV. Wang Haigang said that this method can most truly reflect the temperament of the team: how Shen Teng and Ma Li are in real life, and what sparks will the team get together...
In addition to "family members", the team also invited their own "circle of friends", and in the first two episodes of the show, there were flying guests such as Tian Yu, Song Zu'er, and Li Xueqin. Wang Haigang revealed that Jia Ling, Huang Bo, Xu Zheng and other star friends will also come as guests.
Record fun facts: Never turn away a food
In Wang Haigang's view, in addition to Shen Teng and Ma Li on the variety show more, the "twist family" other people are almost "vegetarian" in terms of variety shows, so they are all in a very real state, looking for a sense of variety in the process of real listening, real watching, and real feelings. He revealed that some of the punishment links in the show are real punishments, "it is both painful and funny to see." "During the recording process, whether it is the actors facing the camera, or the onlookers, or the staff, everyone is basically in a state of laughter. Sometimes the scene is so funny that the camera teacher can't even hold the camera steady. Wang Haigang said.
For this resident team based on "variety show Xiaobai", Wang Haigang said that he was very satisfied: "This variety show is both an attempt and a process of growth for them. I also hope that the audience in front of the screen can be based on tolerance and support, if people can see their sincere and authentic side of the show, it will not be worth it. ”
The content of "Twist Flower Happy" is recorded in one day, and members need to get up early and return late, sometimes even late at night. What runs through the entire recording process is not tiredness, but eating. "If there is any characteristic of this group of twist flowers, it is that they are particularly edible." Led by Tengge, everyone will never refuse to come to food. Wang Haigang laughed and said that "sweeping props" is a specialty of the members, "Everyone is not picky, whether it is food props in the game, or there is any time to eat in the process, anyway, as soon as there is an opportunity, all the food will be 'swept' clean." ”
Program feedback: Always from the perspective of civilians
In the first program, the seven-year-old girl discussed interest classes and homework with her father every day, setting off a discussion about how the two generations communicated; in the second period, the sisters of the lemon tea shop on Mayu Island started their own business and expressed their desire to build a hometown. These content designs were praised by netizens: "the pattern is big" and "there is sublimation". In this regard, Wang Haigang said that in addition to entertaining the public, the program also hopes to bring about the sublimation of feelings: "But this sublimation also needs to be continuously improved, and the audience will slowly see our intentions." ”
In Wang Haigang's view, the must-have celebrity guests and twist family exchange links in each issue are to convey the concept of happy twist through the perspective of small people and the feelings of ordinary people: "Our works are for ordinary people to see, always standing in the perspective of civilians and the perspective of the people, so we design ordinary people into the program. ”
Wang Haigang hopes that the audience can look at the show with a tolerant attitude: "From the early stage of recording, our team has constantly discussed the future direction, and this creative process itself is also a process of continuous debate, discussion and growth of the team. ”
Future Planning: Continue to broaden the boundaries of comedy
In recent years, comedy teams such as Deyun She, Benshan Media and other comedy teams have entered the group market, and in comparison, Happy Twist is a bit "late". Wang Haigang explained that the reason for the "slow half-beat" lies in the company's "genes": "We are from stage drama works, and drama is not closely related to variety shows like crosstalk, so it is normal to extend to the field of variety shows later." ”
Wang Haigang revealed that Happy Twist will work together online and offline in the future. In terms of online film and television, in addition to high-quality comedy movies, it will also exert efforts in the direction of Internet content, and successively open micro-short dramas and online movie projects. The offline stage will be deeply rooted in the field of professional theater. Last year, Happy Twist launched the immersive comedy "Crazy Barbershop", which was widely acclaimed. Wang Haigang defines this type of work as a "new spatial interpretation": "This type of work is based on a high degree of interaction, and all the audience present are participants. Wang Haigang revealed that there will be three or four "new space interpretation" works this year.
"'Comedy +' will be a direction for our future development." Wang Haigang mentioned that "+" can be understood as both an attempt to broaden the style of comedy and an extension of the genre of the work, but no matter what kind of style type, it is cultivated on the main track of comedy.
Editor: Li Li