On September 29th, the 17th China International Animation Festival was grandly opened in Hangzhou. As China's leading online video media platform, Tencent Video, with 29 children's celebrity IPs, participated in the event with the theme of "Exploring the World, α Generations of Little Penguins". Among them, not only were 6 original animation works released for the first time in China, but also showed "Oops! I've Become Superman" and four other works.
During the National Day holiday from October 1 to 7, the Huahai Parent-Child Carnival, strategically cooperated by Tencent Video Children's Channel, will meet in Hangzhou Jingshan Huahai. With the theme of "Animation Light Picking Tour", the carnival created an offline "Exploring the World, α Generations" parent-child activity based on Tencent Video's original children's IP. During the event, Happy Superman's live-action drama of the same name "Oops! I became Superman" and other standing signs appeared in the Tencent IP display area, welcoming a large number of tourists to take a group photo.
Happy Superman's two-dimensional basic setting was first exposed, and the live-action drama of the same name was in intensive preparation in the early stage
Tencent Video continues to explore and practice in the diversification of children's content, opening up the children's live-action track, and star animation actively participates in the strategic layout of tencent video's children's live-action dramas with the "Happy Superman" IP, and joins hands to jointly create "Bad! I've Become Superman" live-action drama. It will be a hilarious youth campus comedy, telling the story of five righteous and kind brave teenagers, one day suddenly acquiring superpowers, in the hilarious daily life, self-awakening shouldering the responsibility to protect the earth, full of youth and blood growth story.
It is reported that during the carnival event, "Bad! I became Superman" and other standing cards debuted, breaking through the conventional design and the new "teenager" version of Superman image was eye-catching, and the on-site tourist response was enthusiastic. This standing card is derived from the "Happy Superman" IP basic two-dimensional setting, which will serve as a reference for the character setting concept of the live-action drama of the same name, and assist the project team to cast the role, break through the dimensional wall, and get more art design inspiration in the current tense preparatory process of the live-action drama.
The appearance of this standing card is also the first exposure of the "Happy Superman" IP two-dimensional basic setting, which enriches the design details on the basis of retaining the design elements of the classic TV image, deeply restores the Superman combat costume, and the full set is in line with the modern aesthetic trend while full of sci-fi futurism. On the occasion of the eleventh anniversary of "Happy Superman", star animation not only lays out the live-action drama track, but also explores the possibility of more youthful content by launching a two-dimensional basic setting.
(Figure 1 Happy Superman Alliance Quadratic Basic Setting)
Fan works collection activities are gathered, and happy superman IP breaks the circle of the two-dimensional field
The fifteenth season of the "Happy Superman" series of animations premiered on the Golden Eagle Cartoon Channel from August 2, "The Adventures of the Mechanical Castle of the Happy Superman League", was strongly rated, and the film ranked in the top three in the summer vacation slot where new films gathered, and won the ratings championship many times. With the popularity of the series, Happy Superman and NetEase LOFTER launched the "Ending Song of Our League" Happy Superman Alliance Theme Painting Collection Activity. It is reported that the selected works of the event will have the opportunity to be displayed in the ending screen of the sixteenth season of the "Happy Superman" series animation series "Happy Superman League's Fantasy Mystery Island". During the event, the relevant tags were viewed more than 10 million times, and more than 600 participating works were collected, full of the long-term love and support of the young fans who grew up with "Happy Superman". The exposure of the basic two-dimensional settings of the five supermen such as Happy Superman will surely trigger a wave of innovation for fans and inject new vitality into the "Happy Superman" IP content. This superhuman IP created by the director huang Weiming, the "father of Pleasant Goat", has become one of the most well-known animation IP in China, and the "Happy Superman" that has been updated for more than ten consecutive years has experienced the growth of a generation and has successfully stepped into the field of young people.
Recently, the official Weibo of the Happy Superman Alliance debuted the pilot trailer of "Happy Superman Alliance's Fantasy Mystery Island", announcing that the new series of animations will be released soon, which will continue the previous hilarious style and tell the adventure story of Superman guarding the mermaid princess and protecting the peace of the satellite planet in the fantasy ocean world.
(Figure 2 Screenshot of the "Ending Song of Our League" campaign)
In the future, under the operation of star animation, the "Happy Superman" IP will uphold the core of content as king, forge ahead, through the continuous upgrading and continuous updating of the series of animated series, explosive short videos that exceed tens of millions of views, well-produced three-dimensional movies, refreshing live-action drama series, high-quality derivative peripherals, etc., in the next decade, we will continue to attract new children's fans, and work together with growing young fans to jointly promote Happy Superman to enter a new stage of development.