"Happy Superman 2" was released nationwide on July 18 to open the "green parent-child" mode of the summer program

Hollywood special effects blockbusters fight and kill children are not appropriate, talk about love of the small fresh literature is not suitable for children to watch, this summer, what do children watch? On July 18th, the animated film "The Battle of Happy Superman 2 Qiyuan Star", jointly produced by Shanghai Xuandong Communication Co., Ltd. (Xuandong Communication), Guangdong Star Creative Animation Co., Ltd. (Star Animation), Pearl River Film Media Co., Ltd. (Pearl River Pictures), Beijing iQiyi Technology Co., Ltd. (iQIYI), Beijing Perfect Film and Television Media Co., Ltd. (Perfect World Film and Television), and Shanghai Zhongzheng Daguang Investment Management Co., Ltd. (Zhongzheng Fortune), will debut on the big screen, striving to create "the greenest and most parent-child" The movie-going experience has become the first choice for watching movies on Family Day.

The tv series ranked in the top three in the national comprehensive ratings

The imperfect "Little Superman" wins the hearts of children

"Happy Superman 2" is adapted from the TV animation series "Happy Baby", which was founded by director Huang Weiming, the father of "Happy Goat and Gray Wolf", and its ratings ranked among the top three in the national comprehensive ratings of domestic animation series, and "Bear Haunting" and "Happy Sheep" were on a par with "Happy Sheep".

The core of the value of the animation brand lies in the image of the anime. In such a short period of time to create another high-quality brand that has won the hearts of children, Huang Dao relies on bending down and starting from the child's point of view to create an imperfect but grounded superman image - the protagonist "Happy Superman" is brave and kind, but also reckless and impulsive; the sweet "Sweetheart Superman" seems to be gentle and capable, but has a very terrible cooking skill; the most popular "Flower Heart Superman" always interprets self-confidence as narcissism; the two images of "Careful Superman" and "Careless Superman" are even more in the opposite direction of personality. Every opponent scene can make the audience cry and laugh...

And even for the description of the villain roles "Big Monster" and "Little Monster", Huang Dao never spared pen and ink, one perseverance, one loyal, but they also have the advantage of emphasizing love.

Such a setting is very different from the "tall and complete" model in traditional Chinese comic dramas, and the little hero who walks off the altar makes the small audience have a sense of substitution, and also makes the funny stories on the alien planet more like a joke about real life.

From TV to movies: the "Pleasant Goat" brother brand creates an annual summer family carnival

Winter vacation to see "Happy Sheep", then what to see in the summer vacation? In recent years, the summer file has become the nugget period for many domestic animation films, but no work can become a phenomenon-level event like "Happy Goat". As a brother brand of "Happy Goat", "Happy Superman" has joined the summer file since last year, hoping to kill a bloody road in the melee with solid content and accurate marketing.

Rather than being an upgrade to a TV anime series, Happy Superman 2 is an extended version of theatrical Easter egg where unsolved mysteries from THE TV anime will be solved one by one in the movie.

- For the first time, the lives of the five superhumans were revealed, and before they fell, they were five mysterious energy gems, and the power contained in them was closely related to the plan to destroy the star planet;

——Dr. Otaku's father makes his debut, and Dr. Otaku performs the father-son relationship, telling the growth history of the most outstanding mechanic;

——The upgraded Superman lineup is dazzling, and Flame Superman, Lightning Superman, Green Lantern Superman, screenwriter Superman, etc. will all attend the "Superman StarCraft Tournament", so that the audience can have a full superhuman addiction;

- The monster who has always taken the occupation of the star planet as his mission has become a national hero, and the feat of "sacrificing the small self" is staged in times of danger;

——There is also the first appearance of the mini superman who lives in seclusion to escape from reality, telling the bittersweet and bittersweet life of seclusion, rekindling the fighting spirit that has long been worn away by reality...

There are both hilarious "laugh bombs" and tearful brotherly feelings, and the 85-minute film can be described as no urine point, and if you are not careful, you may miss a wonderful moment.

We should not move people with emotion or sincerity in speaking of dogma and spoofs

In recent years, there have been animation films criticized as too adult, "with bad children", in the film and television rating system has not yet been perfected, how to choose the right animation film has become a new problem for parents and mothers.

What kind of film and television works are suitable for children to watch? In view of the characteristics of children's psychological development, psychological experts have given several reference standards: The first is to bring children the influence of sensory beauty. The second is language norms, which can play a positive role in the development of children's thinking. The third is to have positive content and transmit positive energy.

By this standard, Happy Superman 2 is undoubtedly a green film that can have a positive impact on children's psychological development. The characters in the film are healthy and full, the characters have cheerful and optimistic personalities, and the plot settings are ups and downs. In the face of the evil forces, the Superman Team is not afraid, so that the young audience can feel the power of justice and the preciousness of friendship in the story. As the story progresses, Superman goes from mutual suspicion to mutual trust, from hiding from reality to moving forward, spreading positive energy in a positive way, funny but not funny, reasoning but not preaching. The brave and kind happy superman has set up a high-quality idol for the children who imitate the nature of sex, and those small shortcomings in his body are also indispensable mirrors for the children's growth process, with such positive energy growth partners, parents do not have to worry about their children will "learn badly".

And these are also the careful arrangements of director Huang Weiming, who is a father. He believes that the film must start from the reception psychology of the children's audience, and make works that can resonate with the hearts of Chinese children in the true sense, rather than ideological indoctrination, verbal spoofing, and endless fighting based on the adult position. In the words of Huang Dao: "Happy Superman is green, because from the moment it sprouts, it is rooted in the pure soil of the childhood world." ”

Care for left-behind children, and give back to small audiences in theater positions across the country

Director Huang Weiming regards "Happy Superman" as his own child and has invested infinite love and effort. And his intentions got the most sincere and warm response from the small audience - at the scene of the 2014 Shanghai Parent-child Carnival, the "Happy Superman" doll appeared, and was immediately surrounded by small fans, and the children rushed to take photos and hugs with the "Happy Superman", and the happy atmosphere infected many young parents and mothers, and also pulled the "Happy Superman" and "Awkward Shape" with the children.

The reporter found that the brave and cute "Happy Superman" firmly occupied the position of cartoon hero in the minds of children. And the sweet and cute "Sweetheart Superman" is warmly sought after by young audiences. The "Superman" brings the positive energy of justice and beauty to the young audience in a joyful interaction. It is worth mentioning that in the face of the current animation market that promotes battle as a selling point, the sweet and cute image of "Sweetheart Superman" and the novel and brilliant skill display have attracted the favor of many girls, breaking the current situation that the animation market only emphasizes fighting.

In addition to participating in the activities of the parent-child carnival, "Happy Superman 2" will also give back to the younger audience in more ways. Recently, Huang Weiming and his creative team jointly invited a number of left-behind children to participate in the premiere of "Happy Superman 2" in Guangzhou, hosted by Guo Dexin, a famous host of Guangzhou TELEVISION station who hosted "Live Broadcast guangzhou" and "Yue Ye Yue Entertainment". "I hope more people can pay attention to left-behind children," Huang Weiming introduced at the premiere, "The superman in the movie is justice, bravery, unity, and fraternity, and we hope to pass these positive energy into the minds of them and other children." By August, we will organize another 'left-behind children to watch the "Happy Superman 2 Battle of the Stars" special screening', hoping to give them more care and joy through our movies and movie-watching activities."

In addition to Shanghai and Guangzhou, small audiences across the country also have the opportunity to participate in graduation performances with "Happy Superman"; they will encounter "Happy Superman" in zoos, children's parks, early education centers and other places. Small audiences in Wuxi will also have the opportunity to get movie coupons, and small audiences in Shaoxing, Kunshan, Fuzhou, Nanchang and other places will also have the opportunity to get low-cost pre-sale tickets and exchange coupons.

Of course, the most important thing is that in the major theaters across the country, the dolls and derivatives in the Happy Superman theme theater will appear in various combinations, and the Star City with Dolby Atmos on the first anniversary of its establishment on July 19 will become the theme theater of the movie "Happy Superman 2", when you can see more special decorations and posters about "Happy Superman" in the theater, and a variety of good-looking and fun movie customization gifts will be given to every small audience who goes to the cinema to watch the big movie "Happy Superman 2".

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