You may not think that nowadays, when you shoot short videos as an Internet celebrity, your income exceeds that of many Fortune 500 CEOs?!
That's right, TikTok, the overseas version of Douyin, is bringing such new changes.
According to Forbes' latest statistics, last year's most profitable head Internet celebrity on TikTok reached an annual income of $17.5 million (about 110 million yuan) -
Higher than the annual salary of the CEO of a large listed company such as Starbucks and McDonald's!
What's more, this is not an isolated case.
Forbes data also shows that TikTok influencers who earn top 5 have a total revenue of $55.5 million, an increase of 200% over the same period in 2020. And they are all under the age of 25.
Behind the sudden increase in the income of Internet celebrities, TikTok's traffic is also soaring.
Cloudflare gave data, and TikTok even surpassed Google in traffic in 2021, achieving the highest number of visits in the world.
The revenue obtained is also very impressive, Sensor Tower statistics, Douyin TikTok in 2021 crazy gold absorption of $2.3 billion, an increase of 77% year-on-year.
I have to say that whoever sits on the traffic will master the password of "making rich".
TikTok, on the other hand, now has this codebook.
TikTok influencers vs top CEOs
Is the annual income of TikTok internet celebrities and the CEOs of the world's top 500 companies really comparable?
Look directly at the results:
In 2021, the first and second most revenue influencers on TikTok are a pair of sisters.
△ The left is the younger sister
Sister Charli D'Amelio, with 133 million fans, is the number one celebrity on TikTok.
She was born in 2004 and has been releasing her first dance video on TikTok since 2019.
She will only be 17 years old in 2021, but her annual income will already reach 17.5 million US dollars (converted into about 110 million yuan).
These are mainly advertising sponsorships from cosmetics and other manufacturers, clothing brands founded with my sister, and some "miniseries" and brand and TELEVISION events.
Her sister, Dixie D'Amelio, has only half the number of fans (57 million), but with her "commercial bondage" with her sister, plus her own release of new songs and tours, her annual income was as high as $10 million (about 60 million yuan) last year, and won the second place.
She was only 20 years old.
The third place is also a young Internet celebrity Addison Rae who is only 20 years old.
She has 86 million followers and earned $8.5 million (about 50 million yuan) a year last year, mainly by starring in the "Netflix" hit drama, running her own beauty brand and advertising sponsorship.
By the way, she's actually the top of the list in 2020, when she earns $5 million a year.
But by this year, $3 million wouldn't make it to the list.
Although she is only the fourth, she has been on the platform for a short time, that is, more than 1 year.
The rest are not introduced one by one, a total of 7 head influencers on the list, the last one earned $4.75 million.
It is worth noting that in 2020, according to Forbes' ranking rules, the annual income of 1 million US dollars is even if the TikTok head Internet celebrity.
In 2021, the annual revenue of these 6 influencers added up to a total of $55.5 million, an increase of 200% over the previous year.
These numbers are so high that people can't help but wonder if the annual income of Internet celebrities is catching up with business owners, right?
Don't look at it and don't know --
Equilar reported the annual salary ranking of the top 100 CEOs in 2020, and the highest income is the boss of General Electric, Nike, and Microsoft, with more than 40 million to more than 70 million US dollars.
If top to TOP, then the income of Internet celebrities and the top CEOs are still a bit far away.
However, TikTok's $17.5 million sister, Charli D'Amelio, if ranked as "CEO", can squeeze into the top 50 of the world's top 500 CEO salary rankings.
What level?
Coca-Cola, Accenture, Pepsi... They are all multinational giants, and their CEO salaries have been oversized.
It also "stepped" on Apple CEO Cook and Starbucks' Kevin Johnson under his feet.
These big guys, if there is no business achievement to unlock the option incentive, the total income of the year is also like this.
Another example is mcDonald's, which we are familiar with, whose CEO is paid $11 million a year and who is still $6.5 million away from his sister, Charli D'Amelio.
What is the level of the second place, the "10 million" sister?
It's similar to the CEO of Tyson Foods and oil giant Exxon Mobil.
And press the CEO of more than 10 companies such as FedEx.
The last 6 in this list earn 3.7 million to 380,000 US dollars a year, and the last place of the top Internet celebrity is 4.75 million -
Yes, the head internet celebrities can all enter the Top 100.
Oh yes, and one thing not to forget, CEOs are mostly post-80s, post-70s, and even post-60s, and these influencers are not more than 25 years old at most.
TikTok effect
Finally, a brief summary.
TikTok is hot in overseas markets, and it goes without saying.
This is evident only in the successive launches of short video apps/features by Facebook and Google's YouTube.
But neither Facebook's Instagram Reels nor Youtube Shorts has clearly stopped TikTok's momentum:
In September 2021, TikTok had more than 1 billion monthly active users worldwide.
In addition, according to Cloudflare, TikTok has surpassed Google in terms of clicks, firmly occupying the top spot of the "World's Most Popular Websites" since August 2021.
△ Image source: Pixabay
Huge traffic, naturally brings great commercial value.
According to Forbes data, now, the head influencers on TikTok may spend as much as $500,000 (about 3.17 million yuan) for a single video, while a single video revenue of $100,000 to $250,000 is very common.
At the same time, the overnight popularity effect on the platform has also made the influence of these Internet celebrities further "out of the circle".
In the case of Charli D'Amelio, who uploaded her first dance video to TikTok in 2019, her account had reached 65.6 million followers by June 2020. Now, that number has grown to 133 million.
This ability to absorb fans not only brings her considerable advertising revenue, but also gives her the opportunity to expand her influence from online to offline:
Invited to participate in the well-known late-night talk show "Jimmy Tonight Show" in the United States, record Paris Fashion Week for Prada on TikTok, appear in super bowl ads...
The same goes for Addison Rae, 21, who earned more than 1 million followers on TikTok in just a few months — prompting her to drop out of Louisiana State University and successfully sign up to WME, one of Hollywood's three biggest economic companies.
Obviously, in the TikTok ecosystem, youth is always a significant label for Internet celebrities. This is related to TikTok's main group of teen users, and advertisers believe they are more able to reach the target group.
But it is worth mentioning that the phenomenon of fame and money "coming and going quickly" is also becoming more and more obvious in this ecology.
For example, this year, 3 of the 7 people on Forbes' TikTok list are newcomers, and almost all of them have soared in fame in the past year or so.
In contrast, most of YouTube's top influencers are veteran accounts that have operated the channel for several years, and although the ranking on the Forbes list has changed, it is basically an old face.