The layout of supermarket stores is adjusted (1) #超市

Supermarket layout should always be guided by consumer needs and grasp consumer psychology:

1. Take care of the psychological needs of the public

This is not complicated, the most basic is two: to make customers feel that the shopping environment is comfortable, and to make customers feel that the goods are very complete and easy to choose.

2. Segment the psychological arrangement of customers

The psychological needs of housewives and fashionable women are not the same, and the psychological needs of office workers and non-office workers are also different, so they should be treated differently.

3. Change "store layout" to "store layout"

"Layout" carries the meaning of a verb, that is, it is a process of dynamic adjustment, rather than making a layout once and for all. You know, customers often like the new and hate the old.

Several principles of the arrangement are as follows:

1. Spacious enough

It is necessary to ensure that customers carrying shopping baskets can walk side by side with the same customers or smoothly pass by.

2. Permeable enough

The passage should avoid a labyrinth layout as much as possible, forming a straight one-way transparency design. The straight and transparent passage allows the passenger flow to move smoothly, which can greatly improve the crowding of the store.

3. Fewer corners

In particular, there are fewer strange corners to prevent customers from feeling tired and insecure.

4. No obstacles

In the passage, some utensils or equipment that are not related to the display of goods or special promotions should not be displayed or placed, so as not to block the passage and damage the image of the shopping environment.

5. Force the route to be designed at the beginning

Because when customers shop, if there is a forced route at the beginning, the customer is acceptable; but if there is a forced route in the shopping process, it will generally only lead to "resistance": the customer will find a hole in the shelf and go out directly.