Counties and counties are governed, and there is no rule in the world. Counties have always been the basic unit of the continental state structure, and the county economy is the basic level of the mainland's national economy. In terms of geomorphology, Sichuan Province is destined to be a "maverick" existence. The geomorphology of Sichuan Province varies greatly from east to west, and the terrain is complex and diverse, covering the transition zone of the first level of the Qinghai-Tibet Plateau and the third level of the middle and lower reaches of the Yangtze River Plain among the three major ladders of Chinese mainland topography.
The disparity in landform height also makes Sichuan have 183 counties (cities, districts), which is the province with the largest number of county-level administrative divisions in the country. This also puts Sichuan Province in a critical period of transformation and development, innovative development and leapfrog development. Sichuan is an important intersection of the "Belt and Road" and the "Yangtze River Economic Belt". Therefore, the role of many counties as stables of economic growth has been further highlighted, and all the people of Sichuan have seen the grand vision of good development in the future.
Over the years, Chinese Life Insurance Co., Ltd. (hereinafter referred to as "Chinese Life Insurance") Sichuan Branch has adhered to the corporate culture concept of "becoming oneself and reaching oneself", rooted in the land of Bashu, deeply cultivating the county market, and striving to promote local development. The company has branches throughout the province's urban and rural areas and insurance practitioners with excellent comprehensive quality, and is striving to become a "booster" for the economic development of the county. Since 2020, the company has promoted the implementation of the Chinese Life Insurance Corporation's "Damei County, Happy Countryside" project, focusing on serving the rural revitalization strategy and optimizing the people's livelihood security, and injecting more financial resources into the vast land of the county and the countryside. The people who are not afraid of hardships have taken root in the grassroots and served the county, exerted their youth and sweat on the hot land of western China, and written a moving chapter of serving the people's livelihood and bravely shouldering responsibilities.
Damei County, National Life
Less does not enter Shu, the old does not leave the river. Chinese Life Insurance Sichuan Branch takes the main business of insurance as the pen, warm service as ink, and actively benefits the people's livelihood in the county, and has engraved a strong brand of the times on the road of helping the high-quality development of the local economy.
Top-level design is the foundation of all actions. Standing at the starting point of the implementation of the "Damei County, Happy Countryside" project, the Sichuan Branch has issued a number of guiding documents to promote the implementation of various work in depth and detail. Through continuous optimization and refinement of the "two townships" (that is, townships, villages) outlets, software and hardware and other infrastructure has been continuously improved, benchmarking outlets have emerged one after another, and a number of rural insurance service outlets in the province have won the title of "The Most Beautiful Insurance Demonstration Township of National Life" awarded by the head office.
Based on the "main business" of insurance and adhering to the "main line" of the county, the company promotes the high-quality development of the county economy through the dual lines of the large insurance sector and the group business sector, and promotes the high-quality development of the county economy with multi-faceted and multi-channel insurance services.
In terms of large individual insurance, the provincial and municipal companies have designated special personnel to be responsible for the affairs of the "two townships", formulated a series of refined action guidelines, and improved development and service capabilities through on-site training and commendation, exchanges and learning abroad. The results are quickly reflected in the data - in the first 10 months of 2021, the large individual insurance channel generated 117,300 long-term insurance policies in the two townships, which effectively improved the risk protection level of the rural people.
In terms of group business, the company strengthens innovation, actively expands the life insurance business of government and security, and weaves a "safety net" for the economic development of the county. In 2019 and 2020, the Sichuan Branch of Chinese Life Insurance Sichuan Branch ran the Sichuan Provincial Characteristic "Poverty Alleviation and Insurance" political security business, supported by policy support and product innovation, providing basic risk protection for the poor population. The company has provided about 106 billion yuan of risk protection for 3.58 million poor households in the province, and paid 17,000 cases with a compensation amount of 36.5 million yuan. The successful landing of the "poverty alleviation and insurance" business is a realistic portrayal of the company's active integration of policy resources and the transition from participatory poverty alleviation to collaborative poverty alleviation.
"Poverty alleviation insurance" is only a "slice" in the company's comprehensive promotion of rural insurance. It is understood that the Sichuan Branch of Chinese Life Insurance has established a comprehensive rural government insurance life insurance product system, continuously improved insurance coverage, given full play to the role of insurance society "stabilizer", and built a strong "backing" for farmers to work and live with peace of mind. In the first three quarters of 2021, the company's rural microinsurance, aging insurance, caring for women insurance, and family planning insurance covered 4.48 million people, 1.77 million, 1.97 million and 650,000 people in rural areas respectively, with a total risk protection of nearly 670 billion yuan.
The product system is becoming more and more abundant, and how to accurately reach it? Chinese Life Insurance Sichuan Branch gave the answer with services: set up insurance service points in township convenience service centers, establish a team of co-insurance personnel in village communities, and use grid thinking to build an insurance grassroots service network of "one township and one person, village and village service", and send "zero distance" warm services to farmers and friends.
Physical networks make it convenient for urban and rural residents, and online intelligence greatly improves service efficiency.
In recent years, Chinese life insurance companies have promoted scientific and technological innovation and service innovation, deeply integrated new technologies such as the Internet, big data, artificial intelligence and other new technologies with the company's operation and management, and taken platform initiatives such as life insurance APP, national life e-store, cloud assistant, and official WeChat public account to meet the service needs of customers in multiple scenarios such as insurance, preservation, policy review, one-click renewal, and intelligent claim settlement, bringing customers an efficient and convenient service experience.
Deep ploughing professional advantages to show the great love of national life
In order to protect the happy and harmonious life of the people of Sichuan, Chinese Life Insurance Sichuan Branch has helped to improve the level of urban and rural security, highlighting the beauty of the love of state-owned enterprises.
Relying on the advantages of the "first goose" in the insurance industry, the company has been working in the county for many years to provide intimate protection for urban and rural residents and eliminate worries, helping to improve the level of urban and rural security. The continuous implementation of major illness insurance, long-term care insurance, social security and medical insurance management and other businesses is a powerful hand for the company to serve the county and promote rural development.
The company actively participates in undertaking the major illness insurance business of urban and rural residents, and in 2021, the projects covered 11 cities and prefectures such as Chengdu, Deyang, Mianyang and Liangshan, covering 28.71 million people. Since undertaking the first major illness insurance business, the company has always taken "convenience and efficiency" as the primary goal of insurance claims, and all major illness insurance businesses have achieved "one-stop" settlement services, which fully guarantees the efficiency and quality of claims. In 2021, the major illness insurance has paid 760,600 person-times and paid 1.223 billion yuan in compensation expenditure. At the same time, the company has given a reimbursement policy to poor people in the major illness insurance business to reduce their medical burden. Up to now, the major illness insurance involving the poor has paid 133,700 person-times, and the compensation expenditure is 129 million yuan.
As one of the first pilot long-term care insurance cities in China, Chengdu has been piloting a long-term care insurance system since July 2017. Chinese Life Insurance Chengdu Branch took the lead in deep participation in the first round in both rounds, played an important role in the two rounds of pilots, assisted the relevant parties in Chengdu to improve the formulation of relevant systems, and provided an industry "sample" for the smooth landing of policies. The company has underwritten a total of 3,726,900 people in the area, completed the payment of 124,500 people, and paid a total of 147 million yuan.
In areas with mature conditions, the company also vigorously and actively carries out people's livelihood services, providing basic medical insurance cost investigation, review and payment, trauma investigation, fund supervision and other management services for urban and rural residents, urban workers, civil affairs assistance and other groups, as of now, it has provided more than 30 health security entrusted management services for more than 20 districts (counties) in 8 cities and prefectures in the province, showing the professional advantages and service capabilities of Chinese life insurance companies to the whole society.
Consolidate the achievements in poverty alleviation and comprehensively promote the convergence of rural revitalization
On the occasion of the centenary of the founding of the Party and at the historical juncture of the second centenary goal, we will comprehensively promote rural revitalization and accelerate the modernization of agriculture and rural areas, continue to consolidate the results of poverty alleviation, and Chinese Life Insurance Sichuan Branch to ride the tide of the Sichuan River and start again.
In July 2021, the company signed the "Framework Agreement on Cooperation in the Cultivation of Rural Revitalization Talents" with the Sichuan Provincial Women's Federation, donating 1.2 million yuan to help women's education and training and health protection, and donating two cancer insurance to 10,000 low- and middle-income women in the province. This act of kindness has warmed many women in difficulty, and also confirmed the company's commitment to "poverty alleviation is not the end, and it will continue to adhere to the original intention of state-owned financial enterprises and fulfill the mission of state-owned financial enterprises".
Back at the end of 2020, the Sichuan Branch of Chinese Life Insurance handed over the report card of fixed-point assistance: all 143 designated poverty alleviation points in the province system have achieved poverty alleviation, and a total of 3848 households and 12396 poor people have been helped to achieve poverty alleviation; 95 cadres have been selected and stationed in villages, including 44 first secretaries; 15.7539 million yuan has been invested in poverty alleviation funds; and 252 projects such as infrastructure poverty alleviation, education poverty alleviation, and insurance poverty alleviation have been carried out. From 2018 to 2020, the company donated more than 3 million yuan for three consecutive years to donate accident insurance to 200,000 village-based cadres in the province. A group of numbers and a scene of memory carry the mission of The Sichuan Branch to escort the battle against poverty.
Sichuan Branch studied and formulated the implementation plan of the "three districts and three states" poverty alleviation work, focusing on the landing assistance measures in deeply impoverished areas, and helping to win the war of annihilation of deep poverty. The company donated 2 million yuan of steel frame beds to Liangshan Prefecture to help Liangshan Yijia Xinzhai start a new life; the Joint Insurance Vocational College carried out education and poverty alleviation for the "three districts and three states" college entrance examination candidates; donated 450,000 yuan to Liangshan Mianning Luba Primary School for the renovation of classrooms; and accurately identified the poor households in the "three districts and three states" of the province and purchased accident insurance for a total of 3,060 poor households and poverty alleviation personnel stationed in the villages.
Do good deeds and have great love. Chinese life insurance Sichuan Branch's poverty alleviation actions are seen in small things, but also in all aspects. Due to the remarkable results of the assistance, the company has been awarded the "Designated Advanced Provincial Department (Unit) for Poverty Alleviation" by the Provincial Party Committee and the Provincial Government, and was rated as "Advanced Unit for Financial Poverty Alleviation Work" by the Sichuan Banking and Insurance Regulatory Bureau.
Entering 2021, with the order to comprehensively promote the strategy of rural revitalization, Sichuan Branch locked in a new direction, adhered to the continuous filing of policies, no slackening of responsibility, no weakening of strength, no omission of monitoring, put the commitment into practice, with inclusive insurance as the "blood" and township service points as the "meridian", adhere to the correct innovation, and make every effort to guard the bottom line of returning to poverty, and empower the rural revitalization.
New stage new task. According to the work deployment of the Sichuan Provincial Party Committee and the Provincial Government, the Sichuan Branch of Chinese Life Insurance has designated to help Puge County, Liangshan Prefecture. After receiving the task, the company timely researched and deployed, selected and dispatched village cadres, docked and helped the project, and started a new journey of fully promoting rural revitalization by consolidating the organizational foundation of rural revitalization work, promoting the landing of rural revitalization assistance projects, and deepening the construction of rural revitalization teams. At the same time, according to the work arrangements of the regulatory authorities, the company has a total of 6 institutions to help 7 national or provincial rural revitalization key assistance counties.
Next, Chinese Life Insurance Sichuan Branch will further consolidate the responsibility of assistance, effectively implement the "poverty alleviation and insurance" project (upgraded version), and continue to promote the "five revitalizations". At present, the company has taken the first step - innovative design of "rural revitalization insurance" products, and further provide insurance services for rural cadres, rural residents and people in need. The products have also continuously expanded the scope of protection, including accidents, medical treatment, serious illnesses, specific transportation accidents and other responsibilities, to provide affordable, affordable and willing to buy insurance products and services for the people out of poverty.
Write at the end
Looking forward to the road ahead, the original intention is like a torch, the mission is like a rock, Chinese Life Insurance Sichuan Branch drew a "construction drawing": to optimize products and services, promote stable employment, promote the revitalization of talents, etc., vigorously give play to the advantages of state-owned insurance enterprises, enrich the supply of special products for rural revitalization, strengthen the insurance awareness of urban and rural masses, participate in cultivating a "three rural" work team that understands agriculture, loves the countryside, and loves farmers, and comprehensively promotes the economic and social development of the province and counties.
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