Xiaohongshu sued the ghostwriting agency for 10 million yuan;

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Little Red Book sued the ghostwriting agency for 10 million yuan

Nowadays, the notes on the Little Red Book are dazzling, and the content of planting grass is becoming more and more difficult to distinguish between true and false. However, in the future, the phenomenon of being planted with "fake grass" may be reduced.

On January 19, Xiaohongshu's official WeChat announced that it had officially filed a lawsuit against four notification platforms and MCN institutions, including MicroMedia Notice, Chengbao and Nanjing Mussel, claiming 10 million yuan.

According to Xiaohongshu, these institutions are engaged in the business of "ghostwriting and sending" false grass planting notes, helping merchants and bloggers to carry out false promotion, causing great harm to the platform content ecology and platform reputation, and seriously damaging the legitimate rights and interests of users, so the above institutions are required to immediately stop the false promotion and trading of Xiaohongshu, and compensate Xiaohongshu for economic losses of 10 million yuan, and the compensation will be used for the platform's false grass management.

In this regard, the person in charge of the Xiaohongshu "false marketing" governance project said: "Only govern the false content and accounts in the platform, the symptoms are not cured, so it is necessary to truncate the demand of the upstream brand 'ghostwriting and sending' in order to fundamentally crack down on this gray production chain." ”

Since the launch of the special governance of "false grass planting" on December 16, 2021, Xiaohongshu has banned 81 brands and offline merchants, handled 172,600 related false grass planting notes, and 53,600 illegal accounts.

In fact, not only the Little Red Book, but also the major platforms have begun to pay attention to the phenomenon of false marketing. Since the Central Cyberspace Administration launched the special action of "Clear Lang , Cracking Down on Traffic Fraud, Black Public Relations, and Online Water Army" last year, Taobao has issued a public announcement prohibiting praise cashback, and sellers must not use material or monetary commitments as a condition to encourage and guide buyers to "praise".

At a time when marketing chaos is emerging in an endless stream, with the intervention and governance of the platform, will a truly harmonious consumer environment be far away from us?

WeChat official: The red envelope covers to be bought are all scams

WeChat security said that it found that many netizens were deceived when buying red envelope covers recently, and scammers lied that they had a large number of red envelope cover serial numbers for sale, and the pricing was not expensive and there were many tricks. WeChat said that the WeChat red envelope cover only charges a fee of 1 yuan per red envelope cover producer, and there is no charge for the red envelope cover recipient.

Alibaba Entertainment withdrew from Youku shareholders

On January 19, Youku Information Technology (Beijing) Co., Ltd. underwent industrial and commercial changes, Alibaba Culture and Entertainment Co., Ltd. withdrew from the shareholders, and the new shareholder, Shanghai Quantudou Network Technology Co., Ltd., held 100% of the shares. It is worth noting that Shanghai Quantudou Network Technology Co., Ltd. is 100% owned by Alibaba Culture and Entertainment Co., Ltd. This means that Alibaba has changed from a direct shareholding in Youku to an indirect shareholding.

Cutting-edge skincare brand "C Coffee" completed a B round of financing

Recently, the cutting-edge skincare brand "C Coffee" completed the B round of financing led by SIG, with the old shareholder ShunWei Capital, Fuji Capital and Belle Consumer Fund co-investing, and Light Source Capital acting as the exclusive financial adviser. This is the third round of financing completed by "C Coffee" within 7 months, and this round of funds will be mainly used for product line expansion and product research and development investment. At present, its star product "C coffee cleaning small can film" ranks in the Top 1 of the Tmall mask category and the Top 1 of the Douyin mask category.

YouTube will shut down the original programming division

January 19 news, according to foreign media reports, YouTube chief commercial officer Robert Kyncl today issued a statement on Twitter that Google will end its YouTube original program group YouTube Originals. The programming division was established 6 years ago.

Earlier, it was reported that Susanne Daniels, YouTube's head of global original content, would leave in March. Chief Commercial Officer Robert Kyncl announced Tuesday that in the future, YouTube will only fund some of its original programming.

The shrinking of the original programming business means the company will focus on creators, and Kyncl's statement said that as new opportunities arrive, it will invest in live streaming shows, its Black Voices Fund and its YouTube Shorts, which competes with TikTok, saying the move could have a greater impact on more creators.

The iPhone SE with 5G capabilities may be released in April or May

Apple is reportedly stepping up production of the 5G iPhone SE, which could be released in April or May. At the same time, Apple may also launch a new iPad Air at the spring conference. Some analysts believe that the iPhone SE 3 equipped with 5G features is expected to attract 1 billion Android mobile phone users to switch to Apple mobile phones.

LG New Energy's public offering subscription volume exceeded 600 billion

According to Interface News, LG New Energy's initial public offering (IPO) subscription application for retail investors ended on the same day, and the cumulative subscription amount and the number of subscribers both set a record in South Korea. The sum of the subscriptions of seven securities companies, including KB Securities, Shinhan Financial Investment, and Daxin Securities, reached 114.06 trillion won (about 611.29 billion yuan), more than 30 trillion yuan more than the previous record (81 trillion won) held by SKIET, a material subsidiary of SK Innovation.

Disney has established a new division to implement the localization strategy

Entertainment giant Disney announced that it has formed an international content group to expand its streaming services in different markets.

The newly formed division will be run by Disney streaming executive Rebecca Campbell, who will report directly to Disney CEO Bob Chapek.

Since the launch of Disney+ at the end of 2019, Disney's streaming services have expanded rapidly around the world. The data shows that as of the end of fiscal 2021, the total number of users of Disney's streaming services was as high as 179 million, but the growth rate of new users has slowed, and only 210 new users were added in the fourth fiscal quarter (as of October 2), far lower than the 12.6 million in the previous fiscal quarter.