On January 17, 2022, ANIMAX, a wholly-owned subsidiary of Cityneon, signed an agreement with the Wuxi Municipal Government to establish a new bionic robot technology R&D base and production plant in Wuxi, and the establishment of ANIMAX Asia-Pacific Regional Headquarters to establish a new R&D center Asia-Pacific headquarters in China. The first phase of the project is planned to be completed and officially put into use at the end of 2022, and it is planned to build a comprehensive science and technology industry chain integrating design, research and development and production.
1. The Chinese market has broad prospects
Cityneon's experience entertainment is all over the world, and its subsidiary ANIMAX provides design and production services for the world's leading theme entertainment companies for the design and production of well-known bionic IP robot interactive characters. The new ANIMAS Asia Pacific R&D Center will cover multiple countries in Greater China and the Asia-Pacific region.
In recent years, China has successively introduced many policies such as implementing the digitalization strategy of the cultural industry, accelerating the development of new cultural enterprises, cultural formats, and cultural consumption models, meeting the cultural needs of the people, and promoting the strategic deployment of the construction of a socialist cultural power, and the development prospects of the industry are considerable.
Wuxi is a city with a good industrial foundation and strong innovation vitality, as well as the cradle of China's national industry and the central city of the Yangtze River Delta. Thanks to the continued expansion of the domestic market and the strong demand for themed entertainment, the number of entertainment attractions in China has maintained the fastest growth in the world. And local enterprises are more likely to combine specific environments and cultures to develop and occupy a good market positioning and maintain a competitive advantage. This is also a key factor for Cityneon to choose to open the Asia-Pacific market in Wuxi.
2. Industry-university-research cooperation helps industry integration
According to ANIMAX's development plan, it will continue to increase investment in scientific and technological innovation to change the production mode of entertainment robots, and focus on mechanical flexibility, interactivity, tactile authenticity and artificial intelligence. ANIMAX's technology production line involves many segments, requiring multinational and cross-field artistic and technological compound talents to jointly contribute to the development of the world's top electronic animation technology and entertainment robots.
The new R&D center is bound to strengthen Cityneon's cooperation with institutes and leading enterprises in the industry, and establish a joint talent training mechanism with domestic and foreign universities and research institutions to attract major projects and all kinds of talents from near and far.
3. Promote the development of upstream and downstream industrial chains
Thanks to the advancement of technology, the global robot market is also expanding rapidly. The innovation ecology has changed again, and the sense of interaction, scene and substitution created by scientific and technological entertainment products has become stronger, overcoming the environmental restrictions in traditional entertainment products, and more hard-core technologies may be integrated into live entertainment and more formats in the future.
For the experiential entertainment industry, increasing the diversification of live entertainment and meeting the requirements of tourists for experience and novelty are also the trends in the transformation and upgrading of cultural tourism. The construction of ANIMAX's new R&D center will drive the transformation and upgrading of product-related machining, new material industry, electronic component manufacturing and traditional industries, as well as the integration of multiple formats to provide employment, cultural dissemination, regional economic development and other upstream and downstream industries, and cultivate a breakthrough in new economic momentum.
4. Keep pace with the times And share a common destiny
As early as the covid-19 outbreak began in early 2020, ANIMAX has contributed to the shortage of medical devices. ANIMAX repurposed its production line, using 3D printers and molds to produce protective masks. The Clothing Design Department sews masks by hand and contributes to the frontline personnel in the medical field and the general social group through the production of masks that have reached the N95 level. ▼
ANIMAX helps the global fight against the pandemic
As a global experience entertainment group company, Cityneon has formed a closed-loop and development experience from content creativity to project investment, technology research and development to production and production, and global operation and operation of projects through nearly 10 years of rapid iterative development.
With the establishment of the Asia-Pacific headquarters of ANIMAX R&D Center, the world's leading IP bionic robot interactive characters and online and offline experience entertainment projects that integrate advanced technologies such as animation design, robotics, AI, and bionic technology will be born in China, and technology-driven experience entertainment will also have a future of more applications. CITYNEON subsidiary ANIMAX will also become an important base for the core radiation of the Asia-Pacific market demand, and gradually lead the world's experience entertainment technology innovation.