Overseas consumers' favorite ten New Year goods: snail powder, spicy strips, Dongguan tide play...

The Chinese New Year flavor is getting stronger and stronger overseas. When the country is busy buying New Year goods, foreign consumers are "reverse sea shopping".

On January 20, Taobao released the "Top Ten Favorite New Year Goods of Overseas Consumers", sweeping away the floor washer that does not "Fei Ma", the "National Snack" spicy strip, the "National Black Technology" mahjong machine, the EDG championship with a fire e-sports chair, and the "Universe Center" Cao County's Hanfu and other domestic products have been selected. These commodities that have been burned overseas, the Chinese people have seen them and called them insiders.

It is worth noting that the Tide Play Hand Office, which represents the original design ability of China, was also selected. Domestic original IP began to appear on the world stage. Many of them are from dongguan tide play industry belt.

This manufacturing town known as the "world factory", Barbie dolls, Hello Kitty, Doraemon, Snoopy, Disney... Almost all well-known animation derivatives are produced in Dongguan, and the domestic tide play trend is rising, many local foundries see the opportunity to do their own brands, and a number of local tide play brands in Dongguan are thriving here.

Dongguan's new brand of Tide Play reached more emerging consumers through Taobao Tmall, and also accelerated its popularity overseas. In the past year, Dongguan Chaoyu Hand office's sales through Taobao and Tmall have increased by nearly 60% year-on-year, and exported to more than 120 countries and regions such as the United States, Australia, Canada, Singapore, and South Korea.

At the same time, other goods selected as Taobao's top ten overseas new year goods, the Chinese people also called the insiders.

"Come on a spicy strip to suppress the shock!" Following the snail powder, the national snack "spicy strips" were selected as the top ten Taobao new year goods, which is not only a must-have food for overseas Chinese and international students to celebrate the New Year, but also makes foreign friends addicted. In addition, Hubei crayfish, Guangxi snail powder and time-honored pastries have also been loaded into shopping carts and sent to the world, comforting the homesick Chinese stomach.

Rubbing mahjong, a traditional project of the Spring Festival, has also been popular abroad. After mahjong, the mahjong machine of "rubbing hemp artifact" has become one of the strongest overseas New Year goods. Overseas Chinese also taught foreigners to play mahjong, with English instructions for mahjong, luxury mahjong machine to accelerate the sea, so that foreign "mahjong friends" can enjoy the Spring Festival.

Hu Qimu, a senior researcher at the Digital Economy Think Tank, said that behind the rise of overseas Chinese new year goods, there is a rigid demand for overseas Chinese and overseas Chinese for hometown new year goods, and there is also the continuous enhancement of the global influence of Chinese culture, which is inseparable from the acceleration of the upsurge of going to sea after the rise of domestic brands.

Nandu reporter Liang Jindi correspondent Yang Yansheng