Geely Travel's territory is again "Timzi" Cao Cao Travel's former chairman Liu Jinliang operates the new company

Beijing News Shell Financial News (reporter Chen Weicheng) On January 20, the Beijing News Shell financial reporter learned that Haitong Hengxin and Chongqing Happiness Ten Million Family Technology Co., Ltd. strategic cooperation in the field of travel, Haitong provided 5 billion yuan of financial business support for Happy Ten Million. It is worth noting that Liu Jinliang, the former chairman of Cao Cao Travel, attended the signing ceremony as the new identity of "Chairman of Chongqing Happiness Ten Million Homes".

Geely deploys a new bureau in the travel sector. At the end of 2021, industrial and commercial information shows that The parent company of CaoCao Travel, Hangzhou Youxing Technology Co., Ltd., has changed, and Liu Jinliang, the former chairman of Cao Cao Travel, is no longer the legal representative of the company, but is replaced by Gong Xin. At the same time, Dong Kainan resigned as general manager. Liu Jinliang's whereabouts have also attracted much attention from the industry.

At the same time, there is news that Geely will launch the online ride-hailing aggregation platform "Happy Ten Million Homes", but the news was not confirmed at the time. At present, the enterprise investigation of industrial and commercial information shows that Chongqing Happiness Ten Million Was Established on December 6, 2021, the legal representative is Dong Kainan, Ningbo Yisheng holds 60% of the shares, and is funded by Geely's subsidiary.

At the cooperation meeting, Liu Jinliang said that Happy Ten Million is committed to creating an open and symbiotic travel capacity service ecosystem and empowering the participants in the travel industry (drivers, operators and travel service providers and platforms that hope to transform and upgrade from automobile dealers), providing one-stop services such as training, examination and certification, vehicle sales, vehicle leasing, vehicle maintenance, financial solutions, order empowerment, energy supply, catering and life for the driver group.

"Geely Evpro special models and vehicle assets are provided with exclusive agents for operators and drivers to manage and empower operations to achieve cost reduction gains and deliver compliant capacity to the platform." Liu Jinliang introduced. It is reported that Happiness Has signed a procurement contract with Geely Automobile for online ride-hailing in 2022.

The two sides said that in order to further explore smart travel cooperation, open up incremental markets, promote the ecological and compliant development of online ride-hailing travel, and jointly provide operators and drivers with one-stop industrial chain services for operating vehicles, provide compliant transportation capacity, ensure travel safety, and improve user experience. The strategic cooperation of Haitong Hengxin will provide no less than 5 billion yuan of financial support for Happiness Ten Million and its operators.

Up to now, Geely's travel territory has blossomed at many points, in addition to the happiness of tens of millions of families focusing on creating an aggregation platform, Geely also has sub-brands such as Cao Cao Travel, Top Hat Travel, and Yao Travel. Among them, Cao Cao Travel launched the earliest, focusing on all-scenario travel services, Top Hat Travel is more focused on customized travel services, and Yao Travel focuses on high-end quality travel services.

Geely launched the online ride-hailing aggregation platform Happy Tens of Millions of Homes, but also saw new opportunities in the online ride-hailing market since last year, after the leading enterprise Didi Chuxing business was affected, other platforms increased their efforts to seize market share. In recent years, the converged taxi model explored by the industry has gradually run through, and platforms such as AutoNavi taxi have also attracted a lot of traffic.

However, although the previous franchise-style aggregation platform can increase platform capacity and user activity in a short period of time, there is still room for discussion on the service standardization of each franchised enterprise and the division of rights and responsibilities. At present, if you want to build a proxy aggregation platform, you also need to consider the balance between scale and efficiency.

Proofreading Wang Xin