The rise of "carrying goods" in 2017 may be regarded as another major "miracle" of the Chinese Internet.
Li Jiaqi, Wei Ya and other head anchors, often tens of millions of annual income, tens of billions of turnover, really make many small companies ashamed.
And the essence of carrying goods is just an advanced form of advertising -
Use a variety of methods to implant concepts into consumers, so that they can "generously donate" without thinking.
The "goods" themselves are not important, and how to "deflect" people is the real point.
Such a love-hate marketing method, as early as 40 years ago, some people raised a wild question.
What is even more gratifying is that it has also adopted the most conscientious and eye-catching way -
Mysterious Beauty Bureau
Looker
The male protagonist, Larry (Albert Finney), is a top plastic surgery doctor in Los Angeles.
From parliamentarians and dignitaries to actors and models, they all lined up to find him to "upgrade" his appearance so that his career would be more prosperous.
On this day, the good-looking advertising model A came to the clinic worriedly.
In one go, a series of facelift needs accurate to 0.1 mm were proposed.
The rally was quite confusing to hear, and not to mention that the other party was beautiful enough, this nuance of a few tenths of a millimeter could not be distinguished by the naked eye.
Moving a knife on such a naturally beautiful leather bag is really not worth the loss.
But with a soft heart, he finally succumbed to the beauty's pomegranate skirt and reluctantly carved it for her.
After that, three more advertising models, B, C and D, followed.
They were all beautiful, without exception, and held a data form and asked Larry to do the script to help them with fine plastic surgery.
Larry, who prides himself on being well-informed, can't help but have many question marks popping up on his head.
But he has not yet found the answer, but he has received a series of bad news -
Model B died in a car accident a few days ago, and Model A also fell to her death last night.
From the perspective of the Emperor (Zhong) of the Shang(Guan) (Zhong), A's death is even more bizarre.
She recovered well from surgery, and Ben was alone at home to be self-congratulatory;
A familiar voice outside the house that draws her to open the door;
However, after a flash of light, she fell straight down the balcony like a demon...
What the two dead had in common made the detective quickly lock his suspicious eyes on Larry.
Coincidentally, a fountain pen found at the scene was really Larry's belonging.
The detective had already made a judgment in his heart, and decided to let the tiger return to the mountain and spy on the plastic surgeon's every move.
Confused, Larry is not afraid of the shadow.
While instructing his assistant to look for the lost files of the four models, he continued to open the door.
Not long after, Model C came to visit with a haggard look.
Something seems to be wrong with her spirit, claiming that she is too perfect, and then saying that someone has conspired to murder all the perfect girls.
In the end, he couldn't even take care of the bag, screaming and grabbing the door and fleeing.
Larry rummaged through her bag a cosmetic list accurate to 0.1 millimeters and found that it had the name of the company "Digital Matrix" printed on it.
He vaguely felt that something was wrong and rushed to model C's apartment.
Even if it was too late, the poor girl jumped off the tall building in front of his eyes and died on the spot...
The model who had come to Larry for surgery went three out, and the only hope he had to clear his mind was for the surviving Cindy (Susan Dey).
So, the charming Larry classmate simply became the "personal bodyguard" of the sister in the name of dating.
The first stop for the two was Larry's charity dinner.
The big capitalist, Named Reston, casually sponsored the doctor's research with $4 million.
His oligopolistic companies cover everything from food and beverage to apparel, pharmaceuticals, technology and television advertising.
Among them, including the freshly baked "digital matrix".
The company that studies visual effects was built by Mrs. Reston herself.
Although she did ask some models to do fine facelifts, there has been no progress in the experiment so far.
After all, it was the father of the gold lord, and Larry was inconvenient to say more.
I had to believe their "pure coincidence" claims and continue to protect Cindy at every turn...
The next day, Larry stalks and asks to visit Cindy's ad scene.
The way the "digital matrix" works has finally been unveiled.
Dedicated Cindy and the camera crew repeat the established actions over and over again;
The computer software evaluates the screen score in the background, and it will not give up until it reaches 10 points.
After countless unsuccessful attempts, the staff could not bear it, so they had to let Cindy return to the company for testing and training.
Larry just wanted to see the true face of the "digital matrix" and quickly took her sister to the appointment.
As soon as he arrived at the company's door, Larry was stopped by Mrs. Reston, who said that she wanted to give him a detailed explanation of the substance of the study.
In short, they not only have to use the perfect model to attract the attention of the audience;
It is also necessary to prevent the model from stealing the limelight of the product through perfect action design.
That's why Cindies need to undergo plastic surgery fine-tuning and repeat the shooting again and again to strive for full marks.
Larry pretended to be in a trance on the surface, but in private he quietly took an employee pass...
On the other hand, Cindy accepted a salary of 200,000 yuan per year and quickly entered the experimental equipment.
After some unclear and cool and exquisite operation;
All of her data was uploaded to a computer, generating a digital "perfect model."
The true face of the Restons immediately surfaced—
People's appearance may become perfect through plastic surgery, but the body movements can never achieve "full marks".
That's why they tricked good-looking girls into plastic surgery, and then used their data to create virtual models;
Finally, he kills people and blames the innocent Larry.
Now that Cindy's data is in hand, Larry has stolen the company pass and is getting closer to the truth of the matter.
The Restons had to repeat the trick and send a mysterious killer to hammer the nail on the head.
Back at home, Larry soon encountered a vision—
Whenever a strange flash of light appears, time will inexplicably "stand still" for a long time.
This scene is the same as model A's pre-death experience.
Fortunately, Larry hid the pass enough to hide it; the killer had no intention of taking the life of the scapegoat.
This time, he was lucky to escape the disaster.
The danger grew stronger, and Larry had to take the initiative to sneak into the "digital matrix" with Cindy overnight.
In the only laboratory he had never been in, Leston's deepest-hidden plot had finally come to light.
If you can control people's hearts with only perfect models and perfect movements, then there will be no later live broadcast "with goods" or anything.
The "digital matrix" study is actually a kind of brain-controlled ray, which is emitted through the eyes of the virtual model;
The recruiter will immediately enter a hypnotic state and let the advertisement in front of him implant any thought.
Of course, this kind of ray can also be used as a weapon, making people have a hallucinogenic and fixed effect.
The so-called secret killer used it to kill models A, B, and C, and unknowingly blamed Larry.
Fortunately, there is another "ray pistol" in the laboratory, and Larry uses this to fight back and defeat the killer;
Leston, who was full of murderous intentions with a real gun, was shot dead by the detectives who followed him.
After all kinds of difficulties, the plastic surgery doctor finally became a lover with the perfect model
Although the "gunfight" scene in the third act seriously drags down the standard of this film, its core creativity can not be said to be infallible
sharp.
In this old 1981 film, you can see the flash stick used in 1997's "Men in Black"; you can see the computer virtual idol in "Simone" in 2002; and even the hypnotic light wave of "The Incredibles 2" in 2018 is the same as it.
Creator Michael Clayton, as a director, may not be in the mainstream;
But his other identity is the original author of "Westworld" and "Jurassic Park".
In this way, it is not surprising that the forward-looking satire of advertising in the film is not surprising.
See the brainwashing consumers of stitches and needles, so that they can't suppress the purchase, buying and buying, isn't this the current situation?
Sci-fi that prophecy comes true, that's called the real high-level~