Booklist 2022
About the business philosophy of Disney Super IP
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In the book, Robert Egger, Chairman and CEO of Disney, reviews his 45-year career, shares the birth of super IPs such as "Avengers", "Star Wars", "Black Panther", documents his deep friendship with Jobs, and analyzes the causes and consequences of mergers and acquisitions of Pixar, Marvel, Lucasfilm and Twenty-first Century Fox.
In 2005, when Disney was facing the risk of being sold, Egger took up his post amid a chorus of controversy, focusing Disney's future path in three directions: building high-quality branded content; embracing technology; and focusing on the world.
He invited Jobs to join the board of directors, recruited creative genius Lasseter, technical expert Catham to save Disney animation, deepened the Marvel universe, continued to write the "Star Wars" science fiction epic, participated in the creation of Shanghai Disneyland, successfully launched the streaming media Disney+, and made Disney's happy magic spread to every corner of the world.
This book not only tells the business experience of how to build a super IP, but also carries a lot of Iger's own workplace wisdom. From these stories, you can see the various situations that may occur in the operation of large companies; you can also see how he balances the relationship between the superior and the subordinate internally and the relationship with the creator in the complex workplace system. The so-called workplace dry goods and gossip can be seen everywhere in the book, which is much more real and interesting than the general workplace book.
Throughout Robert Egger's career, clear and accurate self-knowledge, kindness and compassionate empathy, and a visionary spirit focused on the future have been his winning formula for walking in the Disney business empire.
The journey of a lifetime is a journey of courage and perseverance, but also a journey of careful and sincere thought. What touched me the most was the summary that Egger wrote in the last chapter of the book.
"No matter what title or achievement we achieve, we still feel that, in essence, we are still the same innocent children we were a long time ago."
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My reading frequency is one book per week, and I welcome to read and exchange