Yurun new product research and development on the fast track

Recently, in order to renew the brand image of Yurun, the Yurun logo has been upgraded.

The new brand logo adopts the principle of "evolution rather than subversion", cancels the letter element, and focuses on "Yurun", which not only maintains the spiritual connotation of Yurun tradition, but also more in line with the aesthetics of the current mainstream young consumers, well maintains the malleability of the brand image, and also emphasizes the flexible diversity of the brand.

In 2021, the 14th Five-Year Plan set sail. In the face of the golden age of quality consumption, how to accurately grasp the new trend of consumption upgrading and gain insight into new changes in market demand will determine whether FMCG enterprises can stand on the main track of the industry without falling. The value of new product research and development to the brand is not only the current sales growth, but also an important starting point for brand transformation and upgrading and empowerment. Under the pattern of the new market and the new era of consumption, Yurun Group adheres to the customer experience as the center, takes the brand value as the driver, and the brand matrix strikes across the board, and has developed more than 300 SKUs of new products since the beginning of this year, achieving a double harvest of sound volume and sales, and promoting the enterprise to achieve a new round of high-quality development.

Since last year, Yurun Group has clarified the multi-brand, multi-category and multi-channel brand path through strategic adjustment, forming a coordinated development of four major brands such as Yurun, ProMed, Wuzhou and Harbin Meat Union, follow-up of innovative brands such as Delicious Planet, Yurun Selection, Yurun PRO, and a new business pattern of fresh, low temperature, high temperature, rest, and quick-freezing, which will drive the performance growth of Yurun Group with multiple wheels.

Yurun new product research and development has entered the fast lane, the brand matrix has been comprehensively attacked, and more than 300 new products in various categories have been launched and listed, accounting for more than 60% of the overall turnover compared with last year. The successive launches of new products and explosive products not only fit the new trend of consumption upgrading, but also enhance consumers' stickiness and trust in the Yurun brand.

Yurun Food has increased its efforts to create new products, continuously upgraded and iteratively improved the product structure, and successively launched a number of internet celebrity best-selling products, including Black Pig Emperor Black Pork Sausage, Yurun PRO New Product "Grainy" Sausage, Delicious Planet Crisp Bone Sausage, Century-old Harbin Meat Combined HeatEd Halogen Fresh Smoked Products, etc. These new products have achieved good results as soon as they are listed. At the same time, in order to seize the highland of live e-commerce, Yurun cooperated with the top anchors in the country for brand marketing, and the average sales of one event exceeded 3 million yuan, ranking first in the category list.

Yurun is accelerating the promotion of digital transformation and the deepening of live e-commerce, with the help of platforms such as Douyin, Kuaishou, Taobao, etc., and constantly creating a new shopping experience with more high-quality and inexpensive shopping experiences for consumers with star products.

Source: Xianning News Network