Geely, which lays out the whole industry chain of online ride-hailing, is not only for online ride-hailing

[Dahe News, Dahe Caifang] (Reporter Chen Wei) A few days ago, the financial leasing company Haitong Hengxin signed a strategic cooperation agreement with Chongqing Happiness Ten Million Family Technology Co., Ltd., and Haitong Hengxin will provide no less than 5 billion yuan of financial support for Happy Ten Million and its operators. Happiness is a geely holding group of online ride-hailing business sector enterprises, mainly engaged in online ride-hailing compliance capacity.

Happiness Ten Million Homes and Geely's Cao Cao Travel, Top Hat Travel, and Yao Travel cover the entire industrial chain of online ride-hailing from the capacity end to the passenger side, but for Geely, doing online car-hailing is not just for online ride-hailing.

Geely's compliance capacity company received 5 billion yuan of financial support

According to public information, Happy Ten Million is positioned to create an open and symbiotic travel capacity service ecosystem, while empowering drivers, operators and other participants in the travel industry, including providing training, examination certificates, vehicle sales, vehicle leasing, vehicle maintenance, financial solutions, etc. for driver groups, which can provide compliant transportation capacity to online ride-hailing platforms. Liu Jinliang, chairman of Chongqing Happiness Ten Million Home, said that the company can provide operators and drivers with exclusive Geely Evpro special models, and provide full life cycle management for vehicles. At present, Happiness Has signed a procurement contract with Geely Automobile for the exclusive supply of online ride-hailing cars in 2022.

However, behind the high compliance and unified online ride-hailing capacity, it means that the happiness of tens of millions of homes belongs to the asset-heavy industry. Therefore, it chose to cooperate with the financial leasing company Haitong Hengxin to solve the capital bottleneck in the operation process.

Haitong Hengxin itself is closely related to the "car" ecology. Lu Yang, deputy general manager of Haitong Hengxin, said that in the field of green shared travel, a full-scenario intelligent travel complex has been formed from traffic-driver-capacity, and Haitong Hengxin is building an Internet of Things platform around new energy trams. Haitong Hengyun and Chongqing Happiness Ten Million Will Give Full Play to Each Other's Advantages, Jointly Empower the Travel Industry to Comply, Electrify and Ecology, and Provide One-stop Industrial Chain Services for Operators and Drivers to Operate Vehicles. The strategic cooperation of Haitong Hengxin will provide no less than 5 billion yuan of financial support for Happiness Ten Million and its operators.

Compliance capacity makes up for the last piece of the puzzle in the field of mobility

It is worth noting that Happiness Ten Million belongs to the online ride-hailing business of Geely Holding Group. In the past year, Geely Holding Group has made continuous moves in the travel business, and Geely already has three sub-brands of Cao Cao Travel, Top Hat Travel and Yao Travel.

Among them, Cao Cao Chuxing was established in 2015 to lay out the strategic investment business of "new energy vehicle sharing ecology" for Geely Holding Group, and just completed a B round of financing amounting to 3.8 billion yuan in September 2021, including Suzhou Xiangcheng Financial Holding Group, Suzhou High-speed Rail New City State Holding Group, Suzhou City Investment Company, ABC International Suzhou Company, and Soochow Innovation Capital.

Top Hat Travel is more focused on customized travel, and has now begun trial operations in Hangzhou. Yao Chuxing is the first strategic project invested by the two parties after Geely became the largest shareholder of Daimler Group, the parent company of Mercedes-Benz, and each holds 50% of the equity, which was launched in Hangzhou in 2019 and has been operating in six cities including Hangzhou, Guangzhou, Chengdu, Xi'an, Beijing and Shanghai, and the types of vehicles operated are mainly high-end cars and commercial vehicles.

In order to ensure the quality of service, Geely Holding Group has not chosen a loose online ride-hailing aggregation platform model in the field of travel. Therefore, the happy tens of millions of homes positioned to operate for compliant vehicle resources have made up the last piece of the puzzle in the field of travel in terms of transportation capacity, forming a closed loop in the field of travel.

Layout out of the behavior of automobile manufacturing to create an ecology

For Geely Holding Group, its purpose does not stop at getting a share of the travel sector and obtaining investment from diversified industry funds.

With the rapid development of new energy vehicles, the sales growth of traditional car companies is weak. The layout of online car sales can also increase the sales of enterprises to a certain extent, thereby revitalizing the assets of car companies.

However, to customize the most suitable online car models, car companies need to be able to maximize the user's use habits, road preferences and other multi-dimensional data, and these data can only be obtained from the online car platform. Previously, Didi had released a customized model cooperated with BYD, which optimized the rear seat and roof height according to daily operation needs, so that the rear seat could get a better experience.

However, Geely Holding Group, which is involved in the entire industry chain of the travel field, can obtain car operation data on its own, improve its future car design, and accumulate valuable data assets. At the same time, under the current trend of the Internet of Everything, these data will also help car companies to open up life and consumption scenarios through the terminal of the car, and gradually establish their own ecological system.

Editor-in-charge: Yang Zhiying | Review: Li Zhen | Director: Wan Junwei