Three years ago, that is, in January 2019, the Spring Festival tide had not really struck, and there were no epidemic-related words in the dictionary of people's lives, and Li Xunlei, an economist who has long been engaged in financial research, published an article entitled "How Many People in China Have Not Flown on An Airplane - Exploring the Path to Expanding Domestic Demand", which caused widespread discussion.
Among them, the idea that "there are still 1 billion people in China who have not flown on an airplane" became the hottest topic at that time.
Although he rigorously cites the data and extends his own analysis and judgment, this data is in sharp contrast to the crowded scene of the airport, which many people deeply doubt.
However, some people echoed him, saying that this data basically reflects the fact of the development of the domestic civil aviation industry - many people cannot afford to fly, and there is still a huge potential user market for civil aviation.
In the direction of discussion, in addition to the high cost of flying, the process of flying is considered cumbersome and lengthy, and taking the high-speed rail is relatively smooth. In the years since, we have also continued to witness China's high-speed rail become the new "four major inventions" and enjoy a global reputation.
Recently, the "14th Five-Year Plan" Civil Aviation Development Plan is presented to the public, this field that has always had a "conservative" temperament is gradually moving towards popularization, and its planning has also been hotly discussed, and airport digitization, smart civil aviation, aviation Internet of Things, etc. have become the proper meaning.
Before this digital torrent came, humanity had already gone through a long period of speed exploration.
Speed worship and efficiency parity
Flying is a field with an ancient history. From the romance of Chang'e running to the moon to the ideal of Dunhuang flying, to the legendary flight of the Wright brothers, to Sun Yat-sen shouting "aviation to save the country", to the two tigers of Boeing and Airbus, to Musk's attempt to drive SpaceX to fly in space, flying dreams to flight exploration, full of human worship of speed.
In recent decades, China's civil aviation has moved forward in twists and turns, mastering its own rhythm. Flying from a status symbol to ordinary people can also consume, indicating that this way of travel into the public.
The airport that accompanies the aircraft is a facility for air traffic and aircraft take-off and landing, and is an important ground support system built for aviation, from carrying a single aircraft take-off and landing function to developing into a multi-functional function, playing the role of "escort messenger".
Many times, Volkswagen's first experience at the airport determines whether it will continue to choose to fly next time.
There are planes in the sky in the pursuit of speed and safety, and there are airports on the ground that pursue efficiency and experience, and they are the perfect partner.
In the world, the throughput of China's airports has always been in the forefront, and China accounts for 3 of the world's top ten airports. Even during the pandemic, China's airports remained strong, and the Chinese airport cluster has become the busiest region in the world.
In the face of the "14th Five-Year Plan" Civil Aviation Development Plan, in the face of the upcoming spring population flow in 2022, and in the face of the future issues of smart airports and passenger services, Kunming Changshui International Airport, which stands in the southwest, is a classic research sample.
According to preliminary statistics, in 2021, Kunming Airport completed 279,471 flights, completed passenger throughput of 32,221,600 passengers, and completed cargo and mail throughput of 377,200 tons.
Behind the huge numbers are the tests of service and efficiency.
Behind the exploration and practice of digitalization, we first trace the beautiful history of this airport.
In 1922, a place called Wujiaba in Kunming gave birth to the second airport in Chinese history, Wujiaba Airport. During the War of Resistance, the airfield was the main base of the Flying Tigers, the headquarters of the headquarters and the terminus of the Hump Route. After the founding of the People's Republic of China in 1949, Wujiaba became one of the most important and busiest international port airports in China.
It can be said that Wujiaba Airport has witnessed the rise of a nation and the transformation of a city.
With the increase in passenger throughput year by year, far beyond the design capacity of the terminal, the airport operation pressure at that time was huge, and because Wujiaba Airport was only 6.6 kilometers away from the city center in a straight line, with the development of urbanization, it was already surrounded by buildings and did not have the conditions for expansion, and because of this, the relocation of a new airport, that is, Changshui International Airport, became the choice of Yunnan at that time.
At about 22:00 on the evening of June 27, 2012, the last flight flew out of Wujiaba Airport, marking the official withdrawal of Wujiaba Airport with a history of more than 90 years, and a new airport covering an area larger than the Three Gorges Project appeared in the north of Kunming City.
Long water, opened a new era of flight.
Digital "big test questions" and WeChat "mini programs"
It is under the impetus of efficiency first that Kunming Airport has evolved.
Looking at the world, many airports are tapping their potential to combine infrastructure operation services with digital services, and their business models are gradually changing from "infrastructure service providers" to "digital service operators".
The data shows that in addition to a few developed areas such as Beijing, Shanghai, Guangzhou, and Shenzhen, the average non-aviation business revenue (including traditional commercial retail revenue) of more than 230 civil aviation airports in China currently accounts for less than 20% of the overall revenue, and this figure will also have the opportunity to approach 30% in the next 5 years.
It has always been believed that as an important infrastructure that carries a large number of consumer behaviors and docks the just needs of travel, airports urgently need to rethink the business model of their non-aviation business to take advantage of their unique contact resources to further enhance the ability to grasp business opportunities for consumers in the digital age and fully tap the individual consumption potential and value of "mobile phones do not leave their hands".
In particular, passengers have higher and higher expectations for the convenience and timeliness of travel services, mobile digital technology has been fully integrated into all aspects of ordinary people's lives, with the deepening of the wave of digital transformation and the continuous change of consumer behavior patterns, major airports have begun to meet the diversified consumption needs of hundreds of millions of passengers through a variety of digital means.
At Kunming Airport, with passengers as the center and focusing on the individual needs of different types of passengers in every aspect of travel, an airport mini program jointly created by Kunming Airport Group and Tencent came into being in the first half of 2021.
The Mini Program can bind the digital identity of the passenger on an ID, and provide the whole process of the airport service for the passenger in scenarios such as inbound, departure, transit and pick-up and drop-off by using the Mini Program to unify the entrance.
Sun Jinhui, general manager of the Information Technology Center of Kunming Changshui International Airport of Yunnan Airport Group, mentioned, "Around passengers, transfer personnel, airport employees, from their perspective to experience how to provide services, from the port, outbound, transit, pick-up and drop-off, we take into account all aspects." Since the simulation run in early May, the number of registered users of the Mini Program has reached 1.58 million, and the daily active users have exceeded 15,000+. For more than half a year, the number of users is relatively large. ”
In order to quickly reach users, especially to allow more passengers at the airport to use the Mini Program in order to improve the efficiency of passage, the Mini Program has opened up with the Yunnan epidemic code, and the epidemic code and the national big data pass card have been made on the home page of the Mini Program, and the daily epidemic prevention policy is also displayed on the home page, and the passenger's control of the epidemic prevention and control information is very convenient.
If the passenger cannot find the check-in counter and boarding gate of the flight at the airport, the Mini Program can also achieve positioning navigation and find the best route.
In particular, online shopping is also a very convenient function, the "airport purchase" of the Mini Program, food, shopping, specialties and other categories for passengers to view online, there are well-known brands and specialty stores for passengers to choose, online and offline combination, very in line with the needs of transit passengers.
For passengers for tourist purposes, ticket reservations, hotel reservations and advance car rental can also be made on the Mini Program.
For groups such as the elderly and children, the Mini Program provides functions such as love service reservations and battery car reservations, and also provides barrier-free parking space reservations for the disabled and other passengers who need special care, reflecting true service.
In order to improve user satisfaction, the project R & D personnel also set up a service evaluation and complaint handling section on the Mini Program, bringing a better experience to passengers.
More variables for "smart" airports
"Hoping that more people will use it and enjoy the convenience of digitalization is what we want to do at present." Sun Jinhui expressed his thoughts.
It can be said that the lightweight Changshui Airport Mini Program has given passengers rushing to the south of Caiyun a different experience, and has also brought a new atmosphere to Changshui International Airport.
Of course, the changes that digital technology has extended do not stop there. It is understood that in 2021, Kunming Airport will achieve "face brush travel", has built a face recognition system and portrait data platform, and fully covered the face brushing boarding service at 59 boarding gates in China. 33 brush face self-service security inspection equipment has been put into use, and the per capita security inspection time has been shortened from 12 seconds to 7 seconds, providing self-service security inspection and certification services for more than 10 million passengers.
In addition, Kunming Airport is the first in China to achieve full coverage of the terminal WIFI 6 network, and the WIFI Internet experience without dead angles and high speed also provides basic support for the next step of digital scene application.
From the perspective of the entire industry, a face travel will become widely used, passengers can travel without induction in the whole process with only one ID; a hanging will also be copied on a large scale, and the cross-airline baggage hanging solution covers most domestic airlines.
Coupled with the emergence of the Changshui Airport Mini Program, a product that focuses on the upgrading of passenger service experience, once it is promoted in the industry, the four words of "smart civil aviation" will surely add more practical connotations.
The Internet of Things, AI, big data analytics, cloud computing, digital twins, and unmanned driving are knocking on the door of airport civil aviation step by step.
The beautiful vision of "people enjoy their deeds and excellent things is moving from paper to reality, and we are also fortunate to be the practitioners and beneficiaries of great projects.
Source: Orient Net