To select a good product at Amazon, you need a complete system of selection methods and selection tools.
Let me briefly introduce the idea of selecting products.
A complete selection process includes:
First: determine the development direction of the industry.
Second: estimate the future development trend of the industry.
Third: determine the product style.
Fourth: standard development process.
First: How to determine the direction of industry development?
The following describes two ways and methods of obtaining specific data on industry development directions.
1. Use Amazon's hot list, new product list and soaring list to select products.
2. Use the selection tool AmzChart to select products.
www.AmzChart.com
We click on the list of products in this selection tool, enter the page, and select the categories that we have advantages and are familiar with in the category column;
We can choose the hot list, new product list, soaring list of these three lists have overlapping products, so that the selected products belong to the more potential categories of products, by looking at the corresponding product ASIN in this tool, we can understand the recent performance of this ASIN, so as to decide whether to put this product ASIN into the scope of our selection of products.
Whether a product has potential in the near future, whether it is worth our in-depth investigation, mainly to see the recent period of the product review growth trend, QA Q&A number, buybox shopping cart trend, the most important of which is to see the recent sales growth curve, products in line with the trend, the sales curve is an upward exponential curve, the growth will be very obvious.
Through the AnzChart tool, you can more fully capture the data of Amazon's three lists.
Second: estimate the future development trend of the industry.
Determined the direction of the industry to be developed, our next step is to know the future development trend of this industry, only by grasping the trend, we can lay out the product in advance, let us eat the early dividends of this industry.
Judging the future development trend of the industry, we can also assist us in judging through the selection tool.
We filter out the light bar product through the tool, below we can use the selection tool to select the product that best meets the needs of consumers, that is, in line with the future development trend of the industry, design, attributes, functions, size and other types of subdivision indicators.
Take light strips as an example: the main core keyword of this category is Led strip light.
1. Enter in the search box: Led strip light
Through the control variable method, we can set some indicators to screen out the high-quality products that meet the indicators.
2. Select the target market, since I mainly do the US market, so choose the US site.
3. You can use AmzChart's own filters to assist us in product screening, thereby improving the hit rate of selected products. The more common ones are high demand, low competition; high demand, low quality (proof that consumer needs are not being met), etc.
4. Select the time period of data capture, we generally choose 14 days or a month, the data time is long, the smaller the data deviation, the less affected by short-term sales fluctuations.
5. To choose products with large enough monthly sales (here I choose products with monthly sales of more than 300), products with small monthly sales, market demand is not large, and the growth in the later period is weak.
6. Choose a product with enough BSR labels, the more BSR labels, the greater the market demand for such products.
7. Select ASIN with less than 200 reviews, different sites, different review standards, Europe is less than 100 reviews, Japan is less than 50 reviews. The lower the review of the new product, the higher the ranking, the greater the market demand; another aspect also shows that the probability of the new product being pushed up will be relatively large.
8. Product star rating (0 ~ 5 stars), generally choose the normal interval range of 3.5 ~ 4.5 stars; the lower the star rating, the higher the return rate of the buyer; the higher the star rating, the lower the probability of the product being improved; when we develop the product, we can consider choosing a low-star product that we have the ability to optimize the bad rating.
After screening through the above layers, ASIN that still meets our needs is the development direction of our later products. We can download and organize these product data, summarize the performance characteristics of these products, and make micro-improvements, which is our potential new products later.
Third: determine the product style
Through the products screened out in the above step, we can get the customer's purchase preferences by combining the keywords of customer search and order, and through the keywords with large customer purchase volume and high conversion rate, we can sort out the direction of follow-up operation and promotion, avoid the waste of advertising budget, and lay a good foundation for subsequent listing promotion.
The basic operation method is shown in the figure:
In the keyword analysis column, we enter our core keywords, generally a product only has 1 to 3 core keywords, here we still take the light bar as an example, the core keyword is: Led strip light.
By downloading excel and sorting out keywords with large order volume and high conversion rate, we can sort out these keywords and bury them in the title of the product, five points, Search Term, A+ and other locations, so that listing matches the customer search term more.
At the same time, we can put these cost-effective keywords into manual advertising, video ads, headline ads and other advertising types, because the accuracy of these keywords is very high, which can greatly save our advertising budget.
To summarize:
If we need to select a good product, we not only need a complete selection process, but also need to use the assistance of the selection tool, through the control variable method and set the selection index, we can improve the efficiency of our selection and the hit rate of the selection.