Text | Dairy Home Liquid Milk Evaluation and Research Center
Last week, the Le Chun 33 Triple Triple Series launched a cherry black yogurt, combining cherry, chocolate and yogurt to create a "Black Forest" yogurt, aiming at young consumers who are following the trend and declaring that they want to achieve "cherry freedom".
The combination of "cherry black coincidence" is very fresh in the dairy industry, consumers may have tasted the Black Forest cake, may have some impression of this taste, so is this product as delicious as the Black Forest cake? How is the taste, quality and cost performance?
We will rate Lechun's new product from seven dimensions, including raw materials, nutrition, taste, packaging, consumer experience, price, and innovation, with a full score of 5 points and five stars.
After reading this review, you will have a clear understanding of Le Chun Che Li Zi Black Qiao Yogurt, which can see its advantages and its shortcomings.
First, the raw material score: ★★★ ☆☆
1, milk base: the national standard stipulates that the raw milk content of yogurt needs to be > 80%, and the raw milk content of this yogurt of Lechun only reaches the minimum value specified by the national standard, and the raw milk content is not high.
The source of the yogurt is also not indicated in the product packaging and detail page, and it is most likely provided by the foundry. According to the product packaging, Le pure yogurt is manufactured by two enterprises, one is Beijing Tianchen Dairy, the other is Handan Kangnuo Food, which is not famous and has a general production capacity.
Lechun has neither a ranch nor a factory, which is not conducive to the product quality monitoring of the whole industry chain, that is to say, the lack of Lechun of the whole industry chain, the quality assurance needs to be improved.
2, lactic acid bacteria: in addition to Lactobacillus bulgaricus and Streptococcus thermophilus, two common fermentation strains, but also added a probiotic Bifidobacterium lactis. Bifidobacterium lactis has the effect of inhibiting the growth of putrefaction bacteria and protecting the liver.
The national standard requires that the number of lactic acid bacteria in low-temperature yogurt ≥ 1× 106CFU/ml, and the number of live bacteria of Le pure lactic acid bacteria is higher than the national standard.
3, sugar: this yogurt has added white sugar, the amount added is 3%. The net content of this box of Le pure yogurt is 135g, so the amount of sugar added to this box of yogurt is 4.05g, and the amount added is not too much. However, in the current Chinese dairy and food and beverage industry with zero sucrose, this yogurt is still relatively outdated, and it would be better if white sugar could be replaced by sugar substitutes. Therefore, sugars are deductible.
4, flavor extract: cherry is the English name cherry transliteration of cherry, refers to the United States, Canada, Chile and other American countries with large thick skin cherries. In other words, cherry is a kind of cherry, but the varieties are different.
In summary, product OEM and the addition of white sugar are deductions, and I hope that Lechun can build its own factory as soon as possible to give products better quality assurance.
2. Nutrition scoring: ★★★★ ☆
This product is still Lechun's "three-three-three times" series, concentrated triple milk, the main "high protein". According to the professional research of the dairy home website, many brands on the market have launched high-protein products, many of which have achieved zero sucrose, which also ensures health while supplementing high nutrition.
So what is the nutritional value of Lechun's product in the same type of product? In this regard, the dairy home website has specially selected a truthful high-protein yogurt with the same attributes as Lechun, and compared it horizontally from the three main nutrient components of protein, fat and carbohydrate content.
1, protein: the national standard stipulates that protein reaches 6.0g/100ml or more can be called high protein products. Lechun has reached a high protein level, but compared with the same type of product, the protein content is not high.
2, fat: Le Chun this yogurt fat content such as really high, in the concentration of protein but also concentrated some fat. It is not friendly to patients who are losing weight and have high blood lipids.
3, carbohydrates: The carbohydrate content of yogurt is basically composed of lactose and additional added sugars of milk itself. Milk lactose content in about 5%, Le Chun this product carbohydrate content in addition to white sugar, as well as the content of cherry black qiao, the overall amount of added sugar than lactose content is higher, in terms of carbohydrate content is obviously more than truthful, truthfully no added sucrose nor added sugar, carbohydrate is basically lactose content. In today's trend of paying more attention to health, Lechun lags behind a lot.
Third, the taste score: ★★ ☆☆☆☆
The Dairy Home team randomly invited 5 consumers to taste and evaluate Le chun chelizi black qiao yogurt on the streets of Beijing. Here are the reviews from these 5 consumers:
Consumer 1: The bitterness of chocolate has a really big impact, and the taste of cherries is not eaten. High consistency, but not smooth.
Consumer 2: Chocolate taste is very strong, the taste is strange.
Consumer 3: there is a strong chocolate taste, thick and silky, or prefer.
Consumer 4: It feels all chocolatey, very strong, very bitter, not very tasty.
Consumer 5: The taste of chocolate is very strong, the cherry did not taste it, the overall taste is not bad, I will not buy it back.
According to the introduction in the product details page of LeChun's official Mini Program, this yogurt should be drunk and should be the sweet opening top note of the cherry, and as the thick milk gradually spreads on the tip of the tongue, it slowly feels the aroma of black qiao. This propaganda is really exaggerated!
This yogurt actually tastes only chocolate in the first sip, and it is very strong, a little bitter, and there is a sour taste. The taste of cherries is not tasted at all, and if you look closely, you can see that there are very fine red particles in the yogurt, even if you can chew the pulp, you can't eat the taste of cherries, and you are completely covered by the chocolate flavor. This yogurt focuses on cherries from publicity to packaging, but it can't eat a little bit of cherries, which is really disappointing.
Fourth, packaging scoring: ★★★★ ☆
Le Chun 3 triple series products are wrapped in yogurt cups with paper pieces, and the packaging design is carried out in paper pieces to highlight product characteristics. This cherry yogurt has a lot of cherry painted on the outer piece of paper, indicating that the taste of this product is cherry.
According to the introduction on the paper, Le Chun co-branded Van Gogh Exhibition, in the yogurt cup body circle is Van Gogh's paintings, so that consumers can enjoy the art works while drinking yogurt. Overall, this package is still very attractive. It can be seen that Lechun still put a lot of effort into product packaging, and first grabbed the attention of consumers through packaging, which is also a means for Lechun to attract consumers.
5. Consumer experience score: ★★★ ☆☆
The outer packaging of this yogurt is not strong, and when you open the box, you find that a box of paper pieces has been almost dropped, which increases the step of opening the yogurt and is not convenient. After opening the yogurt lid, the inside is not too full, and one piece in the middle is empty.
Although the packaging of this yogurt is relatively high in appearance and looks more pleasing to the eye, the taste is really unsatisfactory. Propaganda has always emphasized the realization of "cherry freedom", the result is not only that cherry can not taste, but also all the bitter taste of chocolate, spending so much money as if to eat chocolate, so that consumers have a feeling of being deceived.
Sixth, the price score: ★★★ ☆☆
According to the information found on the official Mini Program of LeChun on the Dairy Home website, the price of a box of Cherryzi black yogurt is 18.8 yuan, and the specification is 135ml, which is really expensive!
Is the price of high-protein yogurt on the market so high? What is the level of this price point in the same type of product? Because the product specifications are different, the "gram unit price" is an indicator of the price of each product. In order to let consumers better understand the price level of Lechun Cherry Black Qiao yogurt in the same type of products, we selected 4 products of the same type and compared their grams per unit price horizontally:
All five of the same type are high-protein yogurts. It can be seen that in these 5 products of the same type, Le Chun Che Li Zi Black Qiao Yogurt ranks first in the unit price, and the price is the highest. The nutritional value is higher than Lechun in all aspects, and the unit price of gram is not as high as Lechun, so the price of Lechun is a bit unworthy of its name.
LeChun has always claimed to concentrate three times the milk, the cost is indeed higher, but its practical is a very ordinary concentration process, the scientific and technological content is not high. Cherry is plainly a European sweet cherry, but in order to distinguish it from domestic cherries, it is called cherry, because it is an imported product, the cost is higher. If buying this yogurt purely for cherries is completely unnecessary, eating cherries directly will be fresher and more nutritious. And there are also cherry yogurt alternatives on the market. Cherries can't afford it, and cherries yogurt can't afford it.
So in general, such a high price is only suitable for consumers who like to taste early and have money and willfulness.
7. Innovation score: ★★★ ☆☆
Some time ago, the popular buzzword "cherry freedom" that caught fire on the Internet has become a new standard for young people to achieve financial freedom. Lechun this yogurt is aimed at young people, declaring that "chelizi freedom can be achieved with only one cup of lechun", firmly grasping the psychology of young consumers.
And this product also combines yogurt, cherry and black qiao together, imitating the well-known dessert Black Forest cake, and making the product high-end. At present, there are very few yogurts on the market that sell in cherry black, but there are still some cherry-flavored products. In 2019, Shandong dairy company Jiabao Dairy launched the "Leisurely Afternoon Cherry Black Forest Cake Flavor yogurt", compared to the price is more civilian. Cherry and cherry belong to the same variety, but cherry is an imported fruit, the nutritional value is not much difference, cherry and cherry are the same as substitutes, but also winter seasonal fruits, can be well marketed. Therefore, this product is innovative, but consumers do not necessarily buy it.
VIII. Summary of this issue
Overall, the nutritional value of Le Chun is OK, the packaging is also very attractive, so these two parts score higher; but this product is OEM, product safety is not guaranteed, and the taste is not very satisfactory, the price is expensive and outrageous, Cherry Black Qiao This combination is derived from the Black Forest cake, and the innovation is not so strong, so the five aspects of the score are low. If you like the combination of cherry black and don't care about the price, you can buy it and try it, but it may disappoint you.
【Evaluation Statement】
This evaluation is initiated by the Dairy Home Liquid Milk Research Center, the products purchased by the evaluation, all the costs required for the evaluation are borne by the Dairy Home, the whole process is at its own expense, and does not accept sponsorship from any brand merchants. This evaluation is a non-profit activity, without any commercial purpose, all links adhere to the principle of objectivity and fairness, seek truth from facts, do not ignore the advantages of any product, but also do not hide the shortcomings of any product. Objective, professional and valuable, it is the professional ethics upheld by Dairy Home, which aims to provide consumers with valuable decision-making references. If you have any comments or suggestions about our evaluation report, please leave a comment to point out that if it makes sense, we will carefully adopt it.