The Year of the Tiger is approaching, and on the morning of January 18, 2022, the California Prune New Year Traders and Media Exchange was successfully held online, which was supported by the Agricultural Trade Office of the U.S. Consulate General in Shanghai, and more than 100 domestic traders and media representatives participated online.
California in the United States is considered to be a very suitable place for the growth of prunes, unique natural environment, as well as generations of growers for the prune planting technology continue to summarize and improve, as well as the strict requirements for the quality of fruit, creating a high-quality California prune, but also make California become the world's fast-growing planting area. Over the past year, the global export volume of California prunes has increased by 13.5%, and the proportion of prunes in China has increased by 7% to 40%.
In a recent survey of Chinese consumers about California prunes, 38 percent of consumers believed that the quality of california-made prunes was trustworthy. More than 62 percent of consumers feel they would choose to buy a California prune after reading about it. 66% of consumers will choose to buy back or buy more of California prunes after learning about the benefits of California prunes for the body and bones, which shows that Chinese consumers still have a relatively large demand for California prunes.
At the meeting, through the introduction of two nutritionists and teachers in China and the United States on the nutritional diet of prunes, more people know that California prunes are rich in vitamin K and potassium, which has certain benefits for human bone health, especially women, which can prevent excessive bone loss and regulate the balance of water and minerals. Because California prunes contain no fat, sodium, cholesterol, and no added sugar, they can be consumed by the elderly, children, pregnant women, or people who are undergoing weight management. It also contains magnesium, riboflavin, niacin and vitamin B6 as a nutritional supplement to the daily diet. For office workers who have been in an irregular diet for a long time, the dietary fiber in California prunes can effectively improve the digestive flora environment, promote digestion, increase the body's satiety, and improve immunity. In the global epidemic prevention environment, everyone pays more and more attention to healthy food, and California prunes are a good choice.
In addition to dried fruits, California prunes also have jams, juice concentrates and so on. According to the needs of different food industries, we can provide suitable prunes categories, such as the baking industry, and add prune jam to the bread, which is believed to create a different rich taste. "California Prune, enjoy every day", in the new year, look forward to more trade exchanges and cooperation.