In recent years, whiskey brandy and other spirits have been a hot one. Lanyu Cultural Winery Design Institute believes that behind the popularity of whisky is a cost-effective war. The price of national liquor liquor continues to rise, and the price of many head liquors has surpassed some of the top foreign liquors, and the more high-end image of foreign liquor in the eyes of consumers has gradually increased consumers' enthusiasm for foreign liquor. In 2021, domestic liquor imports saw the largest increase in spirits, compared with the year-on-year growth rate of other imported spirits, and from January to September, the import value of brandy and whisky increased by more than 100%. Among them, whisky grew the most rapidly, with imports of US$300 million, an increase of 113% year-on-year, and imports of 22 million liters, an increase of 56% year-on-year.
In the case of whisky fever, domestic whisky has entered the game, hoping to promote my "national prestige", the wine industry big man Diageo and Pernod Rio to support China, have been selected in China to land whisky distillery, whisky boom, we should know the height of foreign whisky, find a role model to learn, in order to continuously improve, and strive to stand on the shoulders of giants, reach new heights.
Drinks International, a well-known British wine magazine, annually follows:
- Scotch whisky
- Irish whiskey
- American whiskey
- World Whisky
These four categories, which count the ranking of sales and development trends of each brand in the bar surveyed in the previous year, provide a reference for practitioners and enthusiasts.
Every year, the magazine surveys the world's top 100 bars, interviewing bar owners, bar managers and bartenders to rank and count the best-selling products in bars. This year is already 13 years old. Let's take a look at which brands are on the list this year:
01
"Scotch Whisky"
Johnnie Wonty was added to the top of both lists
The same 10 brands as the previous year also made the list this year, and although the ranking order has changed, it says consumer brand loyalty to Scotch whisky remains high.
Diageo's Johnnie Ginja is once again the most popular whisky brand in bars, with nearly a quarter of interviewers rating it as #1 in Scotch whisky. In fact, blended whisky has always dominated the market. According to the report, It looks like Johnnie Ghazal will continue to dominate in 2022 as it tops both rankings.
In terms of best-seller lists, while most of the top 10 brands are single malt whiskies, William Grant & Sons' Blended Malt Whisky Three Monkey Shoulder easily finished 2nd. Although the brand is only 15 years old, The Gran Fathers and Sons have been pushing the brand vigorously since day 1, and the approachable nature of the wine has inspired the bartenders.
Baifu, who narrowly led mcAllen, won the crown. These 2 Speser malt whiskies are the top bars in the industry and are also the top 3 choices for consumers to spend at bars.
In terms of popularity lists, Bruichladdich has been among the most popular Scotch whisky brands recently.
The brand most likely to break the fairly stable best-selling list next year is Scottish blend whisky brand Compass Box, which ranks No. 4. Meanwhile, Highland single malt whisky brand Glenmorangie also narrowly finished 9th.
02
"Irish Whiskey"
Zunmei Alcohol topped both lists.
Dominated by Zunmei Alcohol, the flagship of Midleton Distillery, which topped the Irish whisky best-seller and hot list, sold more than six times more than Tullamore Dew, the second-largest selling brand in 2020. With Pernod Ricard's strong marketing and distribution capabilities, it is present in major bars around the world.
In terms of the best-selling list, Bushmills finished second, Middleton's No. 2 brand, Redbreast, competed with Tullamore Dew for No. 3, Tulado narrowly won bronze, and nearly 20% of pub respondents claimed it was their No. 2 favorite Irish whiskey.
Teeling has dropped to No. 5, and Diageo's Roe & Co has climbed to No. 7 on the best-seller list. The Dead Rabbit, which launched its eponymous whisky in 2018 under a contract with Quintessential Brands, a well-known Irish wine company, has appeared on both the best-seller and hot-list this year, and has been wildly sought after.
In terms of popularity lists, The position of Zunmei Alcohol suggests that the Middleton brand will be as strong as ever in 2023, while robins may be on the next level. Given that Di Lin ranks 3rd and many interesting products are on the market, it is predicted that Di Lin's sales will be better next year.
03
"American Whiskey"
Bright is the best-selling American whiskey brand
Diageo's Bulleit has almost maintained its position as the best-selling American whiskey in the world's best bars.
Kentucky Pure Bourbon is rated as the best seller in 20% of bars and is wildly popular among bartenders worldwide.
In terms of best-seller lists, the top 3 whiskies had just 3 votes, and Pench tilly's Maker's Mark finished 3rd.
Moëtsi secured 5th place with solid votes, thanks to its avid following in the global bar industry. Given the popularity of its products that have been around for more than 10 years, it's no wonder Modishi has been at the top of the hot list for several consecutive years.
Jack Daniel's is one of the best-known brands in the industry, ranking only one place below Michter on the best-seller list, but significantly lower than Moëté in the hit list.
Another heavyweight brand on the list is Jim Beam, which ranks 9th on the best-seller list. Paradise Hill's Lihao followed, and according to the survey, 10% voted their 2nd place for this rye whisky.
Elijah Craig, an ultra-premium bourbon from Paradise Hill, missed the best-seller list and missed out on the top 10 with just a few votes, but it has a solid position in the hit list and may make a comeback in 2023.
04
Asian hegemony, Three Fortunes canonize the gods
Through the list, we can see that Penn Suntory surpassed Nikka to become the top of the list this time, ending Nikka's six consecutive years of top status.
Penn Suntory's most famous whisky brand is Yamazaki, which is hailed as one of the world's most popular whisky brands in 2021.
In addition, Bin Suntory has other well-known brands: Baizhou, Ying, Zhiduo, these Riwei are very popular in the secondary market, and the collection and investment value is very high.
Nikka whisky has been able to occupy the list for six years, also because of its several brands, Yuichi, Miyagi Gorge, Bamboo Crane and so on.
Asian brands occupy the main stage of the world's whisky category, and although the Taiwanese whisky brand Karmalan has dropped by one place this time, its liquor is still a resident liquor in the bar, more than other brands, ranking third.
In other regions, Canadian, Indian, Australian and other whisky brands appeared on the list, while the Canadian-American whisky Whisky Whiplepig brand appeared in the list for the first time, ranking seventh.
Last year, Japanese whisky brand Chichibu rose the fastest, ranking fifth.
The list of world whiskies is not so surprising to everyone, it can be said that they are all old friends, and under the current market where Japan is in the limelight, whiskies in other regions are also catching up, which can be said to be very fierce competition.
Lanyu Cultural Distillery Planning and Design Institute found that the above major distilleries basically do tourism, and the newly built whisky distilleries in China have never been built before they have been involved in tourism marketing. Therefore, we recommend that as a winery, we should still consider marketing to help industrial tourism the most.