Recently, market research institute Canalys released a statistical report, publishing a ranking of global mobile phone sales in the fourth quarter. Not surprisingly, the top three are more solid, namely Apple, Samsung and Xiaomi.
It can be seen that Xiaomi's share is 12%, which is comparable to last year, while Samsung's share has increased significantly, corresponding to the decline in OPPO and vivo shares.
In fact, looking back at the entire 2021, Xiaomi has a lot of changes, the evaluation of the jun feels that the most important one is that after years of competition, Xiaomi has realized a truth, don't care what non-Xiaomi users say, serve Xiaomi users (rice noodles) well.
The reason why I say this is because many examples show that Xiaomi pays attention to the feedback of its own users and strives to serve its own users well, but it does not care so much about the cynicism of non-Xiaomi users.
First of all, Xiaomi, from mobile phones to MIUI to various product lines, likes to investigate and understand the needs of users. In fact, this kind of research is a lot of noise and interference, but after the amount of data is larger, it can always draw some real needs of users, and it is still necessary to understand their own products on this basis.
The second example is Xiaomi's new mobile phone, Xiaomi 12, which is a small-screen mobile phone that has been missing in the market for a long time. Xiaomi bluntly said that it is to give Xiaomi 6 mobile phone users a good alternative product, this time there is really no reason not to replace it.
Of course, the Xiaomi 6 user is definitely a terrier, but every time it is mentioned, it also reflects Xiaomi's emphasis on old users, and is staring at it, waiting for the other party to upgrade it.
The third example is the market performance of Xiaomi's new machine. The evaluation jun looked down, the Xiaomi 12 Pro of more than 5,000 yuan has more than 80,000 sales on a single e-commerce platform, while the Xiaomi 12 of more than 3,000 yuan also has more than 70,000 units. At the same time, iQOO 9 and 9 Pro are more than 20,000 each, one plus 10 Pro is also more than 20,000, and the real GT 2 Pro is only more than 8,000, the gap is still not small.
That is to say, the Xiaomi Mi 12 Pro has quietly become the best-selling Snapdragon 8 Gen 1 processor mobile phone in a wave of doubts, or the strength must be present.
And the evaluation jun found that the promotion of the Xiaomi Mi 12 Pro this time did not use its full strength and was not eager to come to this wave. And this product is a very balanced, well-optimized model, it is estimated that it will have a good performance in the next spring procurement, 618, and even double 11.
The fourth example is the Xiaomi TV. In fact, after several years of development, Xiaomi TV has won the trust and recognition of users, and it is the harvest season.
So we see that Xiaomi TV not only sells amazingly low-cost models, but also explodes, and products launched at a price of 5,000-1,000 yuan and even 20,000 yuan are also very popular. In the field of television, it can be said that Xiaomi confirmed that sentence, and those who win the hearts of the people win the world.
The fifth example is Xiaomi's evolution of cars. From gathering grass and grain, to recruiting soldiers and buying horses, to selecting factory addresses, Xiaomi's action can be said to be intense.
On the other hand, this is not only an upgrade of the industry, a breakthrough in high-tech technology, in fact, it is also a response to the expectations of users, indeed many millet users expect the car market to have a company like xiaomi, to provide users with the latest configuration, and to buckle every anti-collision beam, every soundproof cotton, every car chip, rather than the introduction of the date.
Therefore, from the fact that Xiaomi has once again compared with Apple, it can also be seen that Xiaomi still wants to be itself, and prove itself through products, serve its own users, let them buy TVs outside of mobile phones, and even buy cars and buy houses in the future, or buy house appliances soft decoration can also think of themselves.
As for how non-rice noodles say and how to criticize, there is really no way, that is the freedom of others, but in fact, it is not so important.