China has been a country of gastronomy since ancient times, and almost all the animals and plants that humans have come into contact with can be turned into table delicacies through stir-frying and steaming. As for the description of food, we are also accustomed to using words such as mountain treasures and seafood, which shows that the special ingredients in the depths of the mountains can be called the most popular source of food. Locust is one of the most representative ingredients in these mountain treasures, and located in the combination of the three provinces (districts) of Yunnan and Guizhou, the southwest of Guizhou Province, the southeast end of the Yunnan-Guizhou Plateau mountain tourist destination --- The city of Xingyi, Qianxian Prefecture, Guizhou Province, the Nanpan River runs through the city, has always been the commercial distribution center and Tongqu Fortress of the intersection area of the three provinces (Yunnan Qiangui), known as the "Three Provinces Tongqu", an important node on the southwest China Sea Passage, where the pioneer "Little Locust Man" of the locust industry has hatched.
Chinese dietary records of locusts can be traced back to various ancient books such as "Erya". All parts of the world have the habit of eating locusts, Mexico is known as the "land of insectivorous", eating more than 370 species of insects; in Asia, it likes to eat locusts, bee larvae, bee pupae, cicada pupae and so on. "Fried locusts" are worth a hundred times more in Thailand, and even the Thai government clearly stipulated in 1983 that locusts that harm crops can only be caught manually, and spraying to kill insects is strictly prohibited. It can be seen that human beings love this delicious taste of locusts.
Locusts (Chinese rice locust, East Asian flying locust) is a medicinal and food dual-use ingredients, not only good taste, nutritional value is also extremely rich, with high protein, low fat, low calorie characteristics, and rich in lecithin, can better protect our blood vessels, but also enhance human memory, promote brain health. Locusts in the pharmacopoeia of Chinese medicine has become a very precious Chinese medicine, this insect has the effect of strengthening the spleen and digestion, if the spleen and stomach are weak people can eat locusts to regulate the spleen and stomach, often cough and people with asthma eat locusts have the effect of coughing and asthma. In addition, locusts can also pass through the meridians and correct symptoms such as convulsions. In Chinese medicine, it is also a treasure.
However, although the consumption of locusts has a long history, the industrialization and branding of locusts have not been well implemented, although there are some professional locust breeding enterprises, but they have not been branded, industrialized, and not made into ready-to-eat food. This market gap, the founding team of the little locust people looked at the eyes.
The development of insect food in the global industry, to the coop group, the second largest retail giant in Switzerland, in 2017, put a variety of insect-based food products on the shelves of its supermarkets. This food is produced by the Swiss start-up Essento. Under the government's newly revised food safety law, Switzerland has allowed the sale of insect ingredients, making it the first country in Europe to officially allow the consumption of edible insect products; in the United States, St. Louis mealworm farming company Beta Hatch completed a new round of financing of $10 million, just as Ÿnsect raised $125 million in 2019, Beta Hatch's financing once again proves that mealworms have great potential as a food source In the mainland domestic locust industry market capacity scale has not yet a relatively authoritative data, the mainland locust is generally in the application of ingredients, large and small countless homes, low entry threshold, in the locust food research and development, intellectual property protection investment and low, no industrial chain long-term planning and thinking, lack of industry talents, industry-university-research faults and other phenomena, so that the current application of locusts in the food industry is still in its infancy.
In Xingyi City, Qianxian Prefecture, Guizhou Province, guizhou province, the Guizhou Locust Ecological Agriculture Co., Ltd. thought of making locusts into instant products, convenient for consumers at the same time, will greatly promote the popularity of locust food, and create a "little locust" brand, the locust food intellectual property protection, production, research and brand marketing combination, has been recognized by the market; the initial period of the enterprise to actively participate in industry exchanges, and insect-related research departments to maintain close communication and contact, the establishment of industry-university-research as one of the system, Timely study and discuss the difficulties encountered by enterprises with the research department;
After more than three years of research and development, the establishment of industry-university-research cooperation, in-depth development, at the same time through the locust experts, scholars together with scientific research, actively participate in related scientific research activities, invited to participate in the compilation of "Insect Creative Industry" published by China Agricultural University Press and other professional books, and actively for the entire insect industry advice, become the earliest insect (locust) food enterprises with enterprise standards in China, while promoting the promulgation of corresponding laws and regulations, improve the industry system. It has provided a benchmark for the entire locust production industry and has become a well-deserved industry pioneer.
After years of development, the mainland locust industry is currently preliminarily estimated that the entire locust industry chain (protein extraction, medicinal materials, food, pet feed) is expected to have a market capacity of more than 11.6 billion yuan, Yunnan, Guizhou, Shandong have a locust industry base; Guizhou's locusts are not only online e-commerce sectors; offline supermarkets are also one of its market cores, and have initially established cooperation with RT-Mart, as well as local supermarkets; offline terminal storefront cooperation stores have exceeded 300. Terminal cooperative storefront letter cover formats, agricultural products, fresh fruits, catering, entertainment industry) of which the terminal store cooperation in Guizhou Province accounts for more than 50%; it has the strength to compete for the national and world-oriented industry.
The people take food as the sky, the little locust people take the physical grasshopper industry as the foundation, comprehensively develop the insect series product industry chain, develop themselves, serve the industry, contribute to the society, build dreams with youth, and operate Guizhou Little Locust Ecological Agriculture Co., Ltd. into China's most influential insect food brand enterprise, small locust, has become a big industry that affects the times.