Text | Dairy Home Milk Powder Evaluation and Research Center
New organic products have sprung up lately, somewhat overwhelming to consumers.
In this issue, than the milk test milk drink milk back to the dairy home to evaluate the new product "Bud Belle" organic milk powder promoted by New Hope Red Star, to help tens of millions of mothers diagnose the quality of this product, is it worth consumers to buy?
We will comprehensively score this new product of Red Star from multiple dimensions such as food safety, raw material safety, nutritional value, cost performance, word of mouth, etc., with a full score of 5 points and five stars.
After reading this review, you will have a clear understanding of NhaBele Organic Infant Formula, which can see both its advantages and its shortcomings.
First, food safety scoring: ★★★★★
According to the information on the official website of the enterprise, in July 2009, Heilongjiang Red Star Group Food Co., Ltd. settled in Mudanjiang City, Mudanjiang is the "Green Organic Food Capital of China". Since 2014, Red Star Group has begun to prepare for the establishment of its own organic ecological pasture, and has now realized the industrial scale of more than 10,000 mu of organic land. Among them, the company was established for 13 years, and the self-built factory was established for 8 years, from the perspective of the length of the development history, it shows that there is a certain strength foundation, but the production capacity and scientific research ability are relatively limited.
According to the official public account of the enterprise, the milk source of Bud Beile and Youerxing is the same, all from the dense forest hinterland of Mudanjiang, Heilongjiang in the golden milk source belt of 45 degrees north latitude, the forest coverage rate of the forest and sea organic pasture of the red star scarce "pure realm" reaches 63%, the ice and snow cover the purified soil for up to 5 months per year, the organic black soil is fertile and soft, the organic rye grass, the organic alfalfa grass absorb nutrients and thrive, at the same time, the negative oxygen ions per cubic centimeter are as high as 5000, the air is pure and the water source is sufficient. It is this unique natural environment that ensures the quality of raw milk and also provides a high-quality organic milk source for Sprouts Organic Formula.
The organic certification obtained by NhaBele and Youerxing is the same, both are dual organic certifications in China and the European Union, and to a certain extent, food safety and product quality are more secure. At the same time, this milk powder also relies on its own organic farm to build its own factory, in the production process only 2 kilometers apart short chain transportation, the use of dry and wet composite process, within 2 hours of organic fresh milk into a powder, to maximize the retention of active nutrition, to ensure the taste of milk powder.
On the whole, the food safety situation of Red Star and its factories in the past 5 years is generally good, its production capacity, research and development capabilities and inspection capabilities are trustworthy, and organic milk powder is more natural and safer than ordinary milk powder. Therefore, a score of 5 out of 5 is given in this regard.
Second, raw material safety scoring: ★★★★★
1, milk base: The milk base of this milk powder is raw cow's milk, which ranks first in the ingredient list and has the most content. Compared with full milk and milk powder, the freshness is better, and the active nutrients in the milk can be retained to the greatest extent. And the organic milk source is also the highlight of this milk powder, organic raw materials are more than 95%, the quality is more natural, green.
2, sensitive ingredients: this milk powder does not add edible flavor, sugar, maltodextrin and other edible sensitive ingredients, in today's more health-oriented trend, it is obvious that the company is very conscientious, very responsible for the baby's health, unlike some foreign-funded enterprise brands for commercial interests is simply unscrupulous.
3, beneficial ingredients: this milk powder added vegetable oil and lactose, can better meet the normal baby's growth and development needs.
In summary, in terms of raw materials, the overall performance of this formula milk powder is excellent, considering the nutritional health of the baby, the safety of raw materials is more secure, while the organic raw materials are more than 95%, and the milk base is relatively fresh. Therefore, it received a full score of 5 points in terms of raw materials.
Third, the nutritional value score: ★★★ ☆☆
According to the professional research of drinking milk than milk test milk, most of the organic infant formula milk powder on the market is "simple" products, that is to say, the nutritional components specially added to organic milk powder are relatively small, or even zero additives. The reason for this has a lot to do with the strict organic system. But now after 90, post-00 consumers have higher and higher requirements for consumption, they must pursue organic milk sources, but also to supplement the baby with rich nutrition, so in terms of nutritional value, we mainly focus on the content and quantity of specially added ingredients.
Based on this, than milk test milk drink milk back to the dairy home specially selected with the same attributes as bud Beile Ming Yi Mu Lan Chun, they are domestic organic infant formula milk powder. In terms of price, the same is the specification of 800 grams of milk powder, the price of the 3 stage of bud Beile is 298 yuan, and the price of the 3 stage of Ming Yi Mulan is 328 yuan, and the price is similar. In terms of the number of specially added ingredients, the 3 stages of bud Beile are 1 less than the pure 3 stages of Ming Yi Mulan, although the ingredient of lactoferrin is missing, but overall the nutrition of the 2 products is very rich, covering brain vision development, digestion and absorption, and improving immunity. In terms of specially added ingredient content, taurine, L-carnitine, DHA, ARA, galactose oligosaccharide, nucleotide, casein phosphopeptide are higher than the pure 3 stage of Ming Yi Mulan, of which DHA is 175% higher, casein phosphopeptide is 200% higher, the content difference between these two components is really too high; the choline, inositol, fructooligosaccharides, and lutein of the 3 stages of bud belle are lower than those of Ming Yi Mulan pure 3, of which lutein is 74.6% lower.
On the whole, in terms of nutritional value, 11 ingredients have been added in particular, covering brain vision development, digestion and absorption, and enhancing immunity, which are rich and balanced, but in terms of addition, the content of lutein is still relatively low, and it needs to be further strengthened. Therefore, 3 stars are currently given in this regard.
Fourth, the cost performance score: ★★★ ☆☆
According to the data of the dairy home that is more than milk testing milk and drinking milk, the suggested retail price of the 1- stage, 2-stage and 3-stage products of Bud Belle Organic is 328 yuan, 308 yuan and 298 yuan respectively, and the specifications are 800 grams. Such a price is not high among many organic milk powders on the market, and it is a price that most consumers can accept.
Taking 1 paragraph as an example, the retail price of this product 800 grams is 328 yuan. What is the level of this price point? Among the 5 organic infant formula milk powders of the same type, the price of 800 grams of bud belle is 328 yuan, ranking fifth and the lowest price.
According to the previous exclusive statistics of China's organic milk powder price list than milk test milk and milk drinking milk, the most expensive organic milk powder is a product called "Youlan", and its retail price is 498 yuan / 800 grams. Bud Belle is not on the list of organic infant formula in the price ranking, the top 20 may not be ranked, it can be seen that the price of Bud Belle is not expensive in organic milk powder.
So on the whole, combined with the above food safety and ingredient safety and nutritional value, the cost performance of Bud Beile is really good, and it is currently given 3 stars.
5. Word of mouth score: ★★★ ☆☆
Than milk test milk drink milk back to the dairy home in Baidu, Douyin and Xiaohongshu three mainstream platforms on the word of mouth of bud beile incomplete statistics, we found that the company belongs to the bud beile is the Red Star Group, the company is located in Heilongjiang, established for 13 years, self-built factory established for 8 years, whether it is the company or the factory is relatively young. For products with high professional and scientific research requirements such as milk powder, if the enterprise development history is relatively short, the comprehensive strength and brand power of the enterprise are relatively limited.
However, Red Star Group has been focusing on the organic field for 8 years, whether it is in terms of organic quality or safety, it is guaranteed, and the evaluation of Nbele by consumers on the 3 mainstream platforms is still good, and no negative news has been found.
6. Summary of this issue
Overall, the overall performance of NhaBele infant formula in terms of food safety and raw material safety is outstanding, so it scored a full score of 5 in these 2 aspects; but in terms of nutritional value, cost performance, and word of mouth, there is still room for improvement.