At the moment when user thinking is prevalent, using various "family banquets" to entertain car owners has become a popularity in the automotive circle, which is not only a way for users to operate and maintain, but also a rather grounded marketing method. A few days ago, Changan Automobile invited nearly 100 car owners to taste a feast, no staggered fundraising, no delicacies, and let the owners feast on an artistic feast brought by the Chongqing Philharmonic Symphony Orchestra. It's just so elegant! With the improvement of product quality and sales, this is also quite in line with the upward tone of the Changan Automobile brand.
Very appropriately, the theme of this Spring Festival concert is "With you, years and years of Chang'an", which not only reflects the intimate companionship between Changan Automobile and users, but also expresses the beautiful meaning of the quiet years and the home and country of Chang'an. With music as the medium, allowing users to enjoy a high-quality spiritual feast, Changan Automobile once again delivers warmth and care to users in a very creative way. Behind the action is the gratitude that the user has always accompanied along the way, and it is also a keen insight into the user's deep needs.
At present, Changan Automobile has provided more than 20 million users with "high value, high quality and high intelligence" travel partners. This is due to Changan Automobile's continuous focus on the three dimensions of customers, systems and capabilities, creating high-quality classic products, and continuously providing users with smart partners with "beautiful shape, high technical configuration, and many new technology applications". The first is to quickly promote the use of classic products, creating CS75 PLUS, the second generation of CS55 PLUS, Yidong PLUS and other explosive models; the second is to launch a high-end product UNI sequence of passenger cars, shaping UNI-K, UNI-T, UNI-V and other stylish and interesting future technology mass producers, providing users with the ultimate product experience. In addition, in the field of new energy vehicles, yidong EV460, Benben EV and other products continue to be launched, and this year's strategic products based on the new pure electric platform C385, etc., have become important warm-hearted partners to bring users a pleasant driving experience.
Changan Automobile attaches great importance to technology research and development, invests 5% of sales revenue in research and development every year, establishes a global collaborative research and development system of "six countries and nine places", masters product development, platform opening, test verification system, etc., realizes the strategic transformation from structural development to performance development, and is changing to quality development and experience development. In the past two years, Changan Automobile has deeply promoted the intelligent "Beidou Tianshu" plan and the new energy "Shangri-La" plan, mastered more than 600 intelligent and low-carbon technologies, realized the mass production of many technologies such as WeChat, IACC, APA5.0, realized the mass production of the three-in-one electric drive system, released the Changan new generation of super electric drive, and independently developed a variety of blue whale engines that won the title of "China Heart" top ten engines, providing users with high-value products that continue to evolve and continue to improve, bringing high safety, Enjoyable driving and high-quality car experience.
Based on the new brand positioning of "Changan Smart Partner of Science and Technology", Changan Automobile has in-depth insight into user needs, promoted the "No. 1 Project" of customer service, and implemented a series of measures of "Five Commitments to Honest Service". At the 2021 Fan Ceremony held recently, it proposed to "add new experiences with new services" to create a new service industry that is seamlessly connected online and offline - UNI Service, covering the scene contacts of the whole life cycle of customers who "buy and sell repair and trade" and provide customer-centric, exceed customer expectations, and unique car service.
As automobile consumption enters the era of stock competition, the importance of user service is becoming increasingly prominent. Changan Automobile uses a series of "Changan-style" pet powder actions to build a community of destiny for enterprises and users. In the future, with the in-depth promotion of "Project No. 1" and the continuous practice of the "customer-oriented" service concept, Changan Automobile will become the most reliable partner for more users.