On January 20, ZTE Mobile officially announced a new spokesperson, Wu Jing, and released the 2022 brand declaration - "Using Technology to Help the Brave".
ZTE Mobile joined hands with Wu Jing to help the brave with science and technology
The development process of ZTE mobile phones for more than 20 years resonates harmoniously with the pace of China's rise, and the courage to change lives and lead the future drives every step of ZTE mobile phone growth. ZTE mobile phone new spokesperson, powerful actor, director - Wu Jing, created a deeply rooted screen role, they seem ordinary, but they are really "brave", for the times to make their own contributions. ZTE Mobile's insistence on the "creative force" of science and technology, and the original intention of users and the industry coincide with the "sense of mission of the times" embodied by these brave people.
2022 ZTE Mobile Will pass on ZTE's inexhaustible power of scientific and technological innovation through continuous scientific and technological innovation and product research and development, pay tribute to more warriors in ordinary life, walk with the brave, and practice the responsibility and responsibility of "national science and technology brand".
The performance of the consumer business is good, and the development has entered the fast lane
In 2021, with profound technical accumulation and innovation capabilities, ZTE terminals shipped more than 100 million units in the whole year, of which 50% used self-developed chips, and the overall shipment volume increased by 60% year-on-year, of which the domestic market increased by 150% year-on-year, and the international market increased by 50%. CPE market share ranks first in the world, becoming the first brand in the CPE market field. Household terminal products achieved explosive growth last year, with shipments up 52% year-on-year and cumulative shipments of 580 million units.
In terms of commercial innovation of mobile phone products, ZTE is taking the lead. In 2021, the first 400PPI under-screen camera technology, the first launch of multi-main camera computing photography technology, the first introduction of 165Hz e-sports screens into mobile phones, etc., led by ZTE, one after another hard-core innovative technologies to drive a new wave in the industry, promoting the mobile phone product experience to a higher level.
While obtaining positive drive from the market and products, ZTE Terminal is also constantly making efforts to build omni-channel, and has nearly 7,000 retail positions by the end of 2021. While expanding the scale, ZTE terminals also pay more attention to refined operations, and promote the full empowerment of terminal channels with digital systems. In 2022, the scale of retail channels of ZTE terminals will be further expanded, and a multi-level, full-coverage sales system will be built.
Because the brave are fearless, the brave are invincible. ZTE Mobile joined hands with Wu Jing to pay tribute to the brave people of this era and strive to create a new era of "great potential" in science and technology. In the face of the innovation and upgrading of future industries and lifestyles, ZTE will fully focus on 5G, build a "1+2+N" ecosystem, and bring users a 5G intelligent experience in all scenarios.