With plans to launch more than 25 Korean dramas this year, Netflix is the largest Korean drama lineup ever made, including a zombie invasion drama and a Korean drama adapted from the popular Spanish crime drama Money Heist, trying to continue to capitalize on the unprecedented success of "Squid Game".
Don Kang, Netflix's vice president of Korean content, said in a blog post on Tuesday that south Korean shows increased their global viewing time sixfold last year. Squid Games remains the platform's most viewed series ever, and 95 percent of viewers come from outside Of South Korea.
Since 2016, Netflix has invested more than $1 billion in Korean-language programming to expand its subscriber base outside the United States. Netflix's user growth in the U.S. has slowed to extremely slow levels, while Korean dramas are popular in the Asia-Pacific region, where 4.3 billion people make it the world's largest market.
Kang, Netflix's vice president of Korean content, wrote: "In 2021, Korean dramas dominate global pop culture. As audiences around the world increasingly join this fan base, we are excited to continue working with Korean playwrights to push Hallyu to new heights." ”
Netflix launched more than 130 Korean dramas between 2016 and 2021. Last year, in addition to Squid Games, the fantasy thriller Hellbound was a huge success, ranking in the top 10 out of 93 countries and number one out of 34.
Korean dramas planned for this year include "All of Us Are Dead" and "Seoul Vibe" set in the 1988 Olympics.
This article originated from the financial world
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