Ma Juan, member of the Guizhou Provincial Committee of the Chinese People's Political Consultative Conference: High-quality agricultural products have "status" to have value

Colorful Guizhou Network News (this network reporter Cheng Xi Xu Kun He Qiuyi Wu Guobin) Weining apple, Meitan Gongmi, Panxian ham, weaving gold bamboo thorn, water city kiwi fruit... Guizhou has rich resources of agricultural products, but for a long time there have been problems such as unknown wine aroma and low added value.

How to solve the problem? Ma Juan, member of the Provincial Committee of the Chinese People's Political Consultative Conference and head of the investment promotion section of the Management Committee of Weining County Agricultural Park, brought her thoughts and suggestions on the occasion of the two sessions of Guizhou Province in 2022.

Ma Juan said that the traditional concept of "wine is not afraid of deep alleys" has seriously lagged behind the new era of rapid development, making a large number of high-quality agricultural products fall into the embarrassing situation of "waiting for words to be recognized by people".

"In the minds of consumers, branded agricultural products represent trust, peace of mind and high quality, are more likely to be favored by consumers, and have even become the 'memory on the tip of the tongue' of consumers." Ma Juan believes that only by grasping the "bull nose" of brand building can we form a win-win situation of "consumer satisfaction and increased income of producers".

To this end, Ma Juan suggested that it is necessary to give play to the role of the government, build a brand promotion system, and strive to create a first-class agricultural product brand. For brands that already have a certain degree of popularity, we should focus on supporting and publicizing them, make the dominant brands bigger, and make the big brands stronger.

What needs more attention is to strengthen standardized production, guide enterprises to build bases according to international standards, so that there are standards for quality, standards for processes, and signs for sales, vigorously improve product quality, and build a first-class agricultural product brand to lay a solid quality foundation.

In view of the problem of low added value of agricultural products, Ma Juan believes that this requires further enlargement, optimization and strengthening of the intensive processing of agricultural products, and continuously enhance the competitiveness of green and high-quality agricultural products.

"From the local point of view, we can cultivate and strengthen a number of small and medium-sized enterprises, cooperatives, and individual households engaged in the intensive processing of agricultural products, and become bigger and stronger as the main body of deep processing and operation of agricultural products; from the perspective of attracting investment and investment, we can introduce a number of excellent and strong enterprises with strong economic strength, advanced technology and equipment, and great contributions to the industry and regional economy, so as to enhance brand efficiency and market development capabilities, and promote the integrated development of agricultural products to deep processing." Ma Juan said.

As a practitioner who has worked in the front line of investment promotion for many years, Ma Juan stressed that when attracting investment, it is necessary to conduct more research on the imported enterprises to ensure that they are really powerful and want to do things, so that they can be effective.

First Instance: Cao Yi

Second instance: Lin Meng

Third trial: Wang Xingtao