Record high: U.S. motorhome sales topped 600,000 units in 2021, up more than 40%

In 2021, the growth rate of RVs in the United States is rapid, with total RV sales in the first eleven months of 559743, compared with 389943 in the first 11 months of 2020, an increase of 43.5% year-on-year. Among them, the total sales of self-propelled motorhomes reached 52,791 units, compared with 36,825 units in the first november of 2020, an increase of 43.4% year-on-year; the total sales of trailer RVs were 506952 units, compared with 353109 units in the first november of 2021, an increase of 43.6% year-on-year.

In early December 2021, Craig Kirby, president and CEO of the American RV Industry Association (RVIA), said: "RV manufacturers and suppliers have achieved unprecedented results in 2021, judging by the trend of caravan shipments in the first November, RV sales are expected to be between 593600 and 610800 units by the end of 2021, most likely reaching 602200 units by the end of the year, an increase of nearly 40% compared with 430412 units in 2020." According to the data on the growth of RV sales in the first 11 months, the probability of achieving a 40% growth rate for the whole year is very high.

At the same time, Craig Kirby also said: In the context of the significant improvement in the production and transportation efficiency of caravan manufacturers and suppliers, the US caravan industry is expected to continue to grow in 2022, with a total sales range of 599760 to 627700 units, considering the rapid growth in 2020 and 2021 and the limited total market consumption, it is most likely to reach 613700 units. It is conservatively estimated that 2022 will increase by 1.9% compared with 2021.

On the RV consumer side, the RVS Owners Research Report published by the American RV Industry Association (RVIA) also shows a new trend: over the past 20 years, the number of RV ownership in the United States has increased by more than 62%, the number of RV owners has reached a record 11.2 million, the proportion of RV owners over 55 and 55 years old is almost the same, and 9.6 million families intend to buy RVs in the next 5 years, and the number of 18- to 34-year-olds has grown significantly, accounting for 22% of the market.

Among existing motorhome owners planning to buy a second motorhome over the next five years, millennials (those born between 1995 and 2012) and Gen Z (those born between 1980 and 1994) are particularly prominent; among current millennial and Gen Z motorhome owners, 84% say they want to buy a new motorhome within the next five years, and 78% prefer to pursue a new model of motorhome. In 2021, millennials and Gen Z are seeing a surge in interest in motorhomes.

In terms of motorhome use, the current average number of days spent by U.S. motorhome owners is 20 days a year, and the average number of days that people who intend to buy a motorhome plan to use a motorhome is 25 days a year, indicating that attitudes towards remote work are changing, with more people willing to accept the form of working while traveling compared to traditional holidays in the past.

It is also worth noting that in the RV owner research report, nearly a third (31%) of the respondents are the first time to own a RV, and the RV ownership is widely distributed, spanning many factors such as age, gender, family income and education, which also reflects the rapid and extensive development of the US RV industry in the past decade.

In terms of the concept of travel life, due to the globalization of the epidemic and economic turmoil, the concept of travel life of Americans is changing in the past year. According to another survey published by the American Motorhome Industry Association (RVIA), nearly 72 million Americans plan to use their owned, rented or borrowed motorhomes for motorhome travel in 2022, compared to 61 million people in 2021.

In terms of travel motivation, interest in exploring outdoor activities, flexibility to work/study remotely, and wanting to spend more time with family and children are still the main reasons why people plan to travel to motorhome, with more and more people using motorhome travel as the best way to explore the outdoors in terms of travel priorities, and in terms of holiday spending, according to the survey results, 76% of leisure travelers plan to travel during the holidays (defined as Thanksgiving to New Year), of which about one in eight respondents (representing 1850). Million Americans) plan to travel in a motorhome during the upcoming holidays.

In addition, the survey results show that 50% of respondents plan to travel more in motorhomes than in the past, with 12% of respondents planning to try their motorhome for the first time in the next six months and only 5% planning to reduce the frequency of motorhome travel in the next six months.

Written in the end: 2021 is destined to be an extraordinary year, the recurrence of the epidemic, the spread, the frequency of natural disasters, has caused a serious blow to all walks of life; fortunately, for the caravan industry, the crisis also hides opportunities, which are not difficult to see from the development trend of the caravan market at home and abroad in recent years; and the United States, as the world's largest caravan market, in terms of market capacity, market conditions and product characteristics, its development trend has a strong reference significance for the domestic caravan industry, and we also look forward to the future. The domestic RV market can present a prosperous scene like the United States. (Note: The data in this article and some of the report research are from the American RV Industry Association (RVIA)) #RV ## RV Travel ##南京国际房车展.) #

Graphic editing and typography: Night like a thunderbolt

Proofreader: Ying Zi

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