The 2021 B-class car sales list believes that everyone is already very familiar with it, and the top players are always like this - "two fields and one production" Camry, Accord, Tianlai, North and South Volkswagen's Passat and Maiten. It seems that the B-Class sedans we see the most on the road are indeed these, but does this mean that the product power of those unpopular models is really inferior to them? Che Yi Circle believes that this is not the case, at least the several models listed by the circle brother in the article are by no means worse than the mainstream models of the same level, so what is the reason for this result? We're going to nag today.
Infiniti Q50L: 2.0T rebrand mercedes-benz C is not fragrant?
Infiniti Q50L everyone should be familiar with it, the imported version of the Q50 was equipped with the famous VQ series 3.7L large V6 engine, plus the rear-drive layout, killing the direction of a foot on the floor oil can shake the tail. After domestic production, it shares the powertrain and production platform with the previous generation of Mercedes-Benz C-class, and the size is comparable, almost the shell Mercedes-Benz C-class, but the interior luxury is not as good as Mercedes-Benz. But its price range is only 264,800-38.98 million yuan, and there are 40,000-60,000 yuan or more discounts for terminals in different regions, but in 2021, the Q50L only sold 4277 units, which was not as much as the Mercedes-Benz C-class sold in a month. Does this illustrate the question to some extent that as long as the brand is hard enough and the interior and exterior trims look luxurious enough, it can be recognized by the Chinese market?
Quick Pie: Suffered a big loss from the brand
When it comes to speed, many friends may not even know that there is such a B-class sedan. It is the first B-class sedan from the Volkswagen MQB platform, designed by Master Joseph Caban, with crystal cutting as the design language, the whole car is covered with sharp lines, and the design of the coupe shape makes it young and sporty visual effects are still handsome today. The size of the speed pie is 4869/1865/1489 mm, the wheelbase is 2841 mm, it is worth mentioning that the wheelbase of the speed pie is consistent with the European version of the model, which is a rare standard axle model in the domestic B-class sedan. The guidance price of 15.49-229,900 yuan is also about 10% lower than that of Maiteng and Passat, but the annual sales volume is only 5269 vehicles, less than 5% of both.
In terms of powertrain, the Speed Pai is completely consistent with The Magotan and Passat, because there is no longer wheelbase, and its handling performance is even slightly better than that of the Extended Wheelbase Ofmait and Passat. The loading space and convenience provided by the hatchback tailgate are the strongest in the same class, and frankly, the Circle Brother's own car is the Speed 330 Zhixing Edition, and the practicality is definitely the forefront of all the B-class cars that the Circle Brother has experienced. However, with the increase in the preferential range of Volkswagen's B-class sedan terminal, the price difference between Speed and Maiten and Passat is not obvious, so most consumers will choose to use the budget of high speed pie to buy a low-end Magotan or Passat, it can be said that Speed Pie is eating the loss of the brand.
Volkswagen CC: Domestic Volkswagen also has a price ceiling
Many friends may ask, according to the circle brother, the speed pie is to eat the loss of the brand, coupe shape and practical hatchback design if hung on the public's standard, shouldn't it be sold? So why does the Volkswagen CC only have annual sales of 22,926 vehicles, less than a fraction of Magotan?
But this is not the case, first of all, the positioning of Volkswagen CC is a coupe, and its appearance sacrifices a certain degree of spatial practicality, and cannot be counted as a traditional family car category. Secondly, the guidance price of Volkswagen CC is 24.99-29.99 million yuan, although the whole series of 2.0T engines, but this starting price is inevitably too outrageous, even if you count the terminal discount of about 30,000 yuan, it is still too expensive. Because consumers who really hold a budget of about 300,000 yuan will definitely give priority to luxury brand B-class cars, similar to Cadillac CT5, Audi A4L and so on are good choices. Compared with Skoda, Volkswagen's brand has a huge advantage, but compared with luxury brands, Volkswagen does not have an advantage. Once the price of the domestic model of the Volkswagen brand reaches the level of 300,000 yuan, it is like reaching a ceiling, and it is difficult to break through.
Sonata: Where to look for the same level of 2.0T+8AT
Tenth generation Sonata, remember its little buddy please raise your hand. If the eighth generation of Sonata set off a strong "Korean Wave" in the Chinese B-class car market with the design language of "fluid sculpture", on the topic of youth and sports, Korean cars are actually leading for many years. The design of the tenth generation Sonata is actually very good, in all fairness, if you replace the modern standard with the Mercedes-Benz standard, do you think this car has to sell for hundreds of thousands?
When it comes to powertrain, Sonata's 2.0T+8AT class is too rare, with an output of 240 hp/353 Nm to break through the hundred in less than 8 seconds, and the power performance is not vain. And the sonata 2.0T model guidance price is only 18.38-20.58 million yuan, as well as a few thousand yuan of terminal discounts, plus 4955/1860/1445 mm of large size, 2890 mm long wheelbase, space practicality needless to say. With this hardware performance, is 180,000 yuan expensive to start? It doesn't match the annual sales of 9156 vehicles. Of course, there are too many reasons inside, the stereotype of Korean brands slightly lower than Japanese and German brands is a big problem, and the rising independent brands have also caused a great impact on Korean cars, under the wrapping of the general environment, sometimes whether the product is excellent may really not be so important.
In summary, "Car Circle" believes that in fact, there are many models that are not too good sales because of their product strength, but because of the combination of brand, positioning, price, and even international factors. If you really know your needs very clearly, and these unpopular models are just right for your needs, then they are also very good choices. And these manufacturers should also appropriately adjust their products according to the needs of Chinese consumers, in order to break the situation as soon as possible.