Hello everyone, I am you listening to jun yi xi,winning the words of a seat, oh, no, it is jiang liu er (why I always say wrong). Streamer has just arrived, I really don't know how to write a column, so it is better to talk about it first.
Focus on the hot spots of the times, decompose the current problems, hello, here is a casual chat column, I am the author of the river flower. Talk less nonsense, and then start talking.
Today I saw the announcement of the second issue of the certification column, and then I saw the topic of overseas exports. The author, who did not want to pay attention to this thing, became interested, after all, I once wanted to talk about this thing but was forced to be stillborn, and now I can finally have a good chat.
Of course, this kind of topic is nothing more than looking back at the past, reflecting on the present, and looking forward to the future, so the next time I want to talk about it, I will talk about it for you, after all, it is a casual chat, and it should be thrown bricks and jade. What is the omission, you may wish to discuss it in the comment area, or think that the author is, think you are on the line, you may wish to open the column permission, publish your own opinions out loud, maybe you can also authenticate Oh (by the way, but the author, you can nail the author to the column of shame, scold a good scolding, the author must be humble to learn).
Before talking about the topic issue, let's first sort out the journey to the sea, declare in advance that due to the platform problem, let's just briefly summarize it.
A Brief Overview of the History of the Development of Online Literature and the History of Overseas Publishing:
First of all, modern online articles originated overseas, and the earliest was in the early 1990s, when a Chinese published an article on a forum website in the lighthouse country across the ocean, followed by a short serial, which caused a small sensation.
Later, history began to fork, the other side of the ocean began to vigorously develop Internet technology, but the network text was tragically abandoned, only because it did not meet the national conditions, and in China, it was a Chinese overseas Chinese, he founded a famous commentary forum in Taiwan in the late nineties under the banyan tree, and then this website began to flourish, the first online article "The First Intimate Contact" was also officially born on this website, and when people felt the shock brought about by the technological innovation of the Internet, the forum began to blossom in Hong Kong, Macao and Taiwan.
Then a number of forums rose, such as Longkong, Tianya, etc., and then the symbiotic rise of online literature, a large number of online literature that had a profound impact on the current online literature system began to be serialized on the forum, and triggered an Internet frenzy. After that, the physical publishing fever and traditional physical book authors also began to enter the online literature industry. At this time, the online article is still in a chaotic pomp, no one to despise it too much, and no one to warmly welcome it.
Until the new millennium after three years of vigorous development, when the war broke out, when the millennium worm was deciphered, when the current Internet giants have thrown themselves into the Internet wave to seek the future of the Internet, online literature ushered in a new change, a large number of people because of love, and chose to invest in it, some people began to suddenly imagine the development of novel types, writing methods, some people created a novel platform, began to undertake publishing tasks, and even some people began to sign authors.
After a year of development, in 2001, the website represented by the model stereotyping in the history of Chinese online literature officially struck, it is the starting point Chinese network, the internet industry or the Internet industry is still a wasteland, but there are always people who have a forward-looking vision, so the Chinese Internet has entered the author's era.
And this era, like the national conditions at that time, hope and absurdity coexist. The author ushered in the final period when the pen was the money bag, and sometimes an author would encounter three rounds of pursuit and interception on the way home within an hour. Of course, this is not a spy movie, nor a police film, nor is it a burning and looting, but to send money to the author.
For the first batch of online writers who emerged in the Internet, as well as the pioneers of the writing mode, the seizure of exclusive signing rights has become the foundation of online texts. Compared with the "love" of bastard meals now, the bloodiness of that year was more exciting than today.
But then the online writers were elevated, and they began to do the opposite, began to choose the website with chips, and even decided to turn over as the master and open their own website. But no matter how, the network article has entered a semi-barbaric and semi-normative fanatical era.
At this time in the online text environment, even our own premise has not been understood, the spread of Japanese and Korean dramas and American films and the boring retreat of overseas physical novels, and even another piece of cake that is gradually dying out has been seen by online text platforms, physical book sales platforms, and physical publishing houses.
Subsequently, I don't know who first started eating crabs, but it is certain that online novels and Hong Kong, Macao and Taiwan martial arts novels were translated and published, and a set of parallel periods began and gradually formed a set of parallel development with Chinese Internet network texts.
But the current publishing road still depends on the focus of the platform on the internal and external markets, so their efforts are different. Until 2010 to 2015, a five-year period, the domestic market gradually calmed down and everything was on track. In the overall situation, we have basically integrated with overseas, the mainland has become the second largest economy, from the subtle 3G network gradually popularized, 4G network quietly innovated, the smartphone market and the Internet market gradually became fragrant. We are completing the overtaking of foreign technology at a hindsighted pace.
That is, in this kind of social innovation that is visible to the naked eye, the online text company can finally temporarily put aside the safety of its own backyard and start to lay out overseas markets. It was also at this time that due to political correctness and some historical reasons, the former literary oasis became a wasteland to be developed or semi-developed.
Therefore, driven by the state, in order to improve the international status of the mainland, the mainland began to export soft power and a new round of assistance in hardware facilities, and Wangwen also began to take this train of the times and began its own journey.
I thought it was a very simple overseas market, but I didn't think that people had already been in the physical publishing contact for more than zero years, waiting to be fed and build their own online text environment.
So translating original works, establishing platforms, writing books by oneself, continuing to write fandom, becoming interested in China because of novels, and so on, what has happened in our history has been staged again.
The four wonders of the new world, which originated from overseas platforms and flourished, began to feed overseas and seek new ways out and innovations in them.
Reflection and Innovation of Overseas Web Articles and Chinese Internet Articles:
Speaking of which, the history is basically over, so how should we expand the market and complete the growth and innovation of online literature?
First of all, you must understand one thing, after two decades of intermittent infiltration and fission, now after the continuous repression of society and the gradual abandonment of the worship of national beliefs by overseas teenagers. China, which has been quite mysterious since ancient times, has naturally attracted a large number of overseas netizens who are spiritually empty to gather and form a new cultural phenomenon.
And things like Chinese characters, Chinese culture, Chinese folklore and cuisine, which have been tempered and formed by thousands of years of self-logic, will naturally follow the concept of world interconnection, China and the world and lead the subculture to the world in a peaceful posture, it is not surprising that foreign netizens love Chinese culture.
Therefore, in this premise and background, because of the publication of physical books, the establishment of translation websites, the emergence of self-written online writers, etc., have become a common thing in the eyes of overseas netizens, and even under the visual impact of their experience after years of edification and the current overseas distribution of television, the early things of Chinese online texts have long been the same as in China, and they are even like us, seeking new types of writing.
So under the premise that I just said such a lot of things, although their modern online articles started late, they have long been indistinguishable from the domestic market. So when I saw the question of "the way out of overseas online articles", the author fell into meditation.
From a common sense point of view, as a fan of online novels, the author cannot give a specific and accurate answer without much understanding of the specific conditions of overseas markets, only because they are no different from us.
But this is not difficult for the author, since the author wants to write this thing, it is natural to understand, so after flipping through several major media platforms and flipping through videos and articles, the author came up with a set of his own cognition and interpretation.
At present, the situation in the domestic market is that the old routine and new media articles are parallel, free and paid under the injection of capital, although bad things are frequent, but we are always looking for a new way out. And with the strong support of the current government, online literature, whether within the system or outside the system, is looking for a way out in the next twenty years in the grand situation of enjoying comprehensive reading, after all, in the hearts of the Chinese people, the cake can be eaten and recreated, but it is not allowed to rot the embryo and the mold to break.
As for foreign countries, the domestic payment system and free system, according to the author's inquiry, seem to be not popular abroad, the reason is that in the process of self-development of overseas publishing and network translation websites, there is a similar domestic advanced on-demand model (both to tip a sum of money to unlock a few chapters of content), and there is a Western system and Chinese system to integrate with the local culture of foreign online texts. So for the VTP system and paid reading will not be welcomed, but despised, as for the free system, people can read without ads, why go to see your advertised one? As for some domestic platforms, they have already entered a successful layout, and it is far more difficult than expected to plug in a foot.
Above, in the case that the overseas system and the type of online text have been basically perfected, as the author just said, it is more difficult than imagined. Of course, we have also made a lot of efforts, such as cooperating with them, giving them Chinese copyright, or direct acquisition, and using TV IP to cooperate with them, synchronous overseas publishing, and making a name for them.
But from the root, people want to Chinese a complete system of online text, and they don't want the network text model to invade their basically formed system. So in the author's opinion, from the general direction we must respect their fission and the establishment of the self-system, from the small details we can try to Chinese the multi-faceted output of content, such as signing overseas authors, according to local conditions to launch a set of catering, suitable for their online text model, and then continue to cooperate with all aspects of overseas platforms, the fission generated by the network system will feed back to the country, and finally soften many times, maybe we can see the real Chinese interconnection, and even find the next twenty years of the road.
Of course, some people may say that these are all false fantasies, or first solve their own problems at home. In this regard, the author can only say that since the development of online texts in the late 1990s, it is barbaric and rules, the problem needs to be solved, but it is not surgery to be good, on the contrary, acupuncture and medicinal diet are needed to take it slowly, and history proves to us that only thinking about solving the current problem, and ignoring the future, will eventually only be eaten by internal and external reactions.
About the future of overseas markets and domestic markets:
So for the imagination of the future, we have to do it, and we must solve the problems of the past. Internally, we should still do what we should do, and externally we must actively layout to cater to overseas markets. There is a saying that everything can be a teacher, and everyone can be a teacher, so for the overseas market, you may wish to learn history, learn from their skills to control yi, learn their strengths and then rule them in turn.
Of course, now we advocate the global village, do not fight, kill and kill, so in the end we must continue to cooperate with overseas, in order to let China's online literature enter the next twenty years, as the Internet said, the use of China's "prince will be Xiang Ning has a kind of hu" and other theories to guide them to the unintended path.
Well, just a joke, don't take it seriously, after all, about the future, who knows that? There is a saying that is very good, our present is the future of the past, our future is the coming tomorrow, rather than letting the author imagine the future, it is better to let the author think about the reality of what to eat tomorrow. After all, the author is an ordinary internet enthusiast, but also only a network literature enthusiast, can not be like the Internet gangsters in advance layout, guide the development of the times. Finally, the author would like to say that the above is purely self-amusement blind analysis, if you feel that it is not right, then it is up to you, if you are very recognized, you may wish to discuss in the comment area, the author also learns and absorbs fresh theories.
Well, here's a casual chat column, this is a shallow article that was once scrapped and now wants to talk about. I'm a newcomer to the column, Jiang Liuer, and you guys will see you again.