Social welfare and the media in action
Appreciation of masterpieces
All Media Exploration December Catalogue
Planned by this journal
Integration and transformation highlight the responsibility of mainstream media
——The integration and transformation of the Mass Press Group has been developing for one year
4 reels, turn out a different "Public Daily"
Lan Chuanbin Wang Rulin Zhang Zhaoxing
8 Learn by doing, do by doing
——The Exploration and Practice of the Operation of the WeChat Public Account of Dazhong Daily Wang Xuewen
11 How mainstream media can increase the influence of Weibo
——The path and thinking of the construction and operation of Qilu Evening News Weibo
Yin Meiling
13 Control the traffic password of the video era
——Take the video number of Peninsula Metropolis Daily as an example
Shan Junnan Dong Lei Wang Huizhi
17 Mobile News Live Exploration in the All-Media Era
——Mass network and poster news innovation "live broadcast + news government services" new model
Wang Lei Fan Sisi
Contributing Monograph
20 large-scale sports events help Chinese brands spread internationally Zhao Xinli
Frontline focus
The governance of the "rice circle" is related to the construction of cultural infrastructure
25 The "rice circle" chaotic rectification report focuses on agitating and promoting qing at the same time
——Take the Qilu Evening News Qilu One Point series of reports as an example Ni Zifang
27 Tackling "excessive entertainment" is a socialized system project Yang Xueping
30 Five forces to co-govern, reconstruct the ecology of the entertainment industry Zhong Weili
A tribute to the seniors
32 In the snow, I saw a cluster of green bamboo and spring steps
Convergence Transformation
35 Documentary Operations: Another Opportunity for Media Convergence
Zhao Yanjun Gong Cheng Wang Lei
38 Three Ways of Thinking and Breaking the Game with Traditional Media Chu Lin
40 Party newspapers "change" and "unchanged" in media integration Li Yue
Propagate viewpoints
42 Online Literary Reporting: Omni-Directional Observation and Presence Sexual Dissemination Only Hengwen
46 The orientation of the China Journalism Awards in the context of media integration
——Fusion inspiration in the winning works of the 31st China Journalism Awards
Li Gang
49 Industry media utility in epidemic prevention and control Li Ji
Case analysis
51 How New Media Products Help Red Culture "Go Out of the Circle"
Diao Xue Dong Tao Li Shanshan Su Ming
Public opinion observation
54 The Spread and Response of Grassroots Public Opinion Incidents yu Xiaobing Wang Wenyi
56 A Brief Analysis of the Causes and Governance of Online Violence Li Ling Dou Quanyong
Journalistic practice
58 How to make headlines come with traffic in the context of new media Gao Shuhua
60 Enhance the effectiveness of theme publicity and reporting with media thinking Liu Bing
Study windows
62 Research on the interface design of preschool education WeChat Mini Program Zhang Shuang
64 Consumption, production, power
——Research on underage Internet celebrities in short videos Cao Jinfeng
66 People's Daily, Research on the Fair Discourse of the New College Entrance Examination
——Analysis of Critical Discourse Based on Corpus Liu Shutong
County-level financial media
70 Industry Boom "Media" Xinxin to "Fusion"
——Huantai County Rong Media Center "Media + Industry" Exploration
Wang Jian, Geng Xiuwei
All-media talent
72 Journalists should be good at "observing the colors of speech" Wang Xing
74 Analysis of the Training Path of All-Media Journalists in College Media Fang Jing wang li
Business management
77 Media Consumption Assistant Study of Youth Groups He Ying
Online Media Youth Salon
79 Insist that content is king and build a creative production team
Bao Chunling Zhang Yuqing
81 Exploration of the development of internet celebrities in the short video era Yang Songzhi
83 Changes in the elements of news value in the new media era Zhao Man
84 The Challenges and Responses of Website Editors in the All-Media Era Wu Hangfei
86 The supplementary role of the political program in the press release system
Liu Mingxin Liberated qiangmin
88 Rule of law publicity and education innovation and exploration in the new media era
——Take the public network judicial industry studio as an example of Gao Na
90 The Importance of Strict Control for Public Opinion Guidance Li Jize
91 Innovative Development of Online News Commentary Sun Huafei
93 Analysis of network abbreviation phenomenon and its development Yu Chunhong
95 Shandong Mobile News assumes responsibility in major public emergencies
Xin Ran Wang Jinchuan
All media information
97 Exploring Reform / ReportIng at a Glance / Overseas Media / Policy / Insights
103 Shandong Province New Media Influence November Ranking
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(All Media Exploration)