Recently, the "2021 China Tourism Industry Influence Case" was collected nationwide. Through local recommendation, expert selection, professional evaluation and other links,
The list of shortlisted cases for each project in the 2021 China Tourism Industry Influence Case has been announced, and voting will be held in the China Tourism News Client.
Among them, the "'Punching in Wuhan and Playing the Rivers and Lakes' Live Broadcast Season Activity" was shortlisted
The 2021 China Tourism Influence Festival Case, "Wuhan 'Red Cultural Creation, Eight Seven Marks' Series Products" was shortlisted for the 2021 China Culture and Tourism Creative Product Development Case
。
Cheer for Hubei, praise for hometown,
Hurry up and cast your precious vote!
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Vote
01 Voting time
15.01.2022 - 09:00 to 20.01.2022 17:00
02 Voting method
"Punch in Wuhan and play around the rivers and lakes" live broadcast season activities
During this year's National Day holiday, the number of tourists received in Wuhan exceeded 20 million, reaching 21.16 million person-times, tourism revenue was 11 billion yuan, and the tourism consumption power ranked fourth in the country. During this holiday, Wuhan Tourism Sports attracted nearly 3 million tourists across the country with its rich cultural and tourism resources, novel ways of playing, and wonderful sports activities, and deeply planned the second season of the "Punch card Wuhan to play around the rivers and lakes", which was listed in the top five of Weibo's hot search and read more than 170 million times.
On September 13, 2021, the second season of the "Punching In Wuhan and Playing the Rivers and Lakes" activity was officially launched. From September 15th to September 30th, Wuhan Tourism and Sports Group created a live broadcast season activity of "Punching in Wuhan and Playing Around the Rivers and Lakes". The event invited Shi Jian, the actor of the hit drama "Hai Ge", Liu Huifeng, the Diving Champion of Hubei in the Rio Olympic Games, the promise of e-sports team members, Lu Ming, a famous music performance artist in Wuhan, and Ren Tu, an international friend from Brazil, to act as the "Recommendation Officer of Jianghu Tour", and walked into Wuhan's East Lake Greenway, Zhiyin, Yellow Crane Tower at Night, East Lake Cruise, East Lake Sailing Boat and other projects, showing the unique style of jianghu tourism in an all-round and multi-perspective manner, promoting the new business card of Wuhan's "Jianghu" and further refreshing the influence of the city.
At the same time, there was also a punch card Wuhan play around the jianghu vlog prize creation competition, during the Mid-Autumn Festival National Day, attracted many netizens to participate. They used video to record their travel experiences in East Lake, Zhiyin, Yellow Crane Tower, Yangtze River Light Show and other places. Up to now, the Weibo topic #Punch card Wuhan Play Jianghu has been read more than 170 million times and has been on Weibo's hot search.
During the "Eleventh" holiday, the enterprises under Wuhan Tourism Group have innovated cultural tourism projects, adding new ways of playing and new tricks on the basis of the original popular cultural tourism activities. Drifting on the Yangtze River on the modern retro cruise ship "Zhiyin" holiday staged 13 full-time performances, tickets were booked in advance by tourists as early as before the festival, the national tide cross-talk flash mob conference and immersive script to kill "Wavebreaker" daytime performances have a lot of charm, a total of 10,200 tourists; from October 1 to October 6, the Yellow Crane Tower night tour was staged a total of 12 times, the field was full, the cumulative reception of nearly 10,000 tourists; the Yangtze River light show "China Road China Dream" National Day special edition will be the two rivers and four banks 25 kilometers of waterfront line lighting, "China Red." "The festive atmosphere is full, the brilliant light and shadow through modern technology stretch to the high-rise buildings on both sides of the strait, the Second Bridge of the Yangtze River, Wuhan Greenland Center and other landmark buildings, in the Jiangtan Park, the Yangtze River cruise ship to enjoy the light show has become the first choice for tourists to see, the cumulative number of tourists received more than 1.08 million; the two rivers tour project is particularly popular during this year's National Day holiday, of which, Zhonghua Road - Jianghanguan ferry line is favored by foreign tourists, in the centennial wharf to take the two rivers cruise ship to enjoy the scenery of Jiangcheng, the ferry received an average of 80,000 tourists per day, It has become one of the most popular Internet celebrity punching points during the holiday; the East Lake section of the jianghu tour, the East Lake Greenway tourists are endless.
In addition to the popularity of cultural tourism projects, participation in sports activities has also become a popular way for citizens and tourists to travel during the holidays. The Optics Valley International Tennis Center and Hanma Football Club under the Wuhan Tourism Sports Group are open as normal, and many citizens and tourists go to play tennis and football, making the holiday full of vitality and fuller. According to the data of the Wuhan Cultural Tourism Code Platform, more than 350,000 tourists made reservations for venues such as the Optics Valley International Tennis Center and Hanma Football Club during the National Day holiday.
Long press the QR code below to identify, pull down to find "Wuhan 'Red Cultural Creation Eight Seven Marks' Series Products", and vote.
Wuhan "Red Cultural Creation Eight Seven Marks" series of products
2021 is the 100th anniversary of the founding of the Communist Party of China, the 100th anniversary of the founding of the Communist Party of China, the 87th Conference Site Memorial Hall combined with the existing cultural relics collection and cultural relics body, pioneering and innovative, launched the "Red Cultural Creation Eight Seven Marks - "Listen to the Voice of History" Eight Seven Cultural Relics Collection Series Postcards" and "Red Cultural Creation Eight Seven Marks - Eight Seven Bookmark Box" and other cultural and creative products.
The postcards of the Eighty-Seven Cultural Relics Collection series are made of 300 grams of matte powder pure paper, with a specification of 171mm*115mm, a total of 7 pieces. The creativity of this set of cultural and creative products comes from the cultural relics in the collection of the Memorial Hall of the 1987 Conference Site, so that the audience can have a deeper understanding of the relevant content of the 1987 Conference. This set of cultural and creative products was launched on July 1, 2021, and was promoted through offline punch card activities, which received widespread attention from audiences from all walks of life.
The 87 Bookmark Set consists of bookmarks, signature pens and ledgers. The bookmark is made of metal (brass), the front of the bookmark is engraved with the name and icon of the 1987 Conference Site Memorial Hall, and the reverse side is a ruler and 6 times of special significance. The signature pen is an acid-branched copper wood pen, and the pen is engraved with the "Memorial Hall of the Site of the 1987 Conference". In the lower right corner of the cover of the handbook is the seal of the 1987 Memorial Hall and the time of the 1987 Conference "August 7, 1927". The box contains a brief description of the Memorial Hall of the Site of the 1987 Conference. This box is designed to celebrate the 100th anniversary of the founding of the Communist Party of China and aims to review the glorious history of the Communist Party of China through several important time nodes.
Call your family and friends,
Move your own little hands,
For the shortlisted projects in Hubei Province,
Cast your precious vote!
Editor/Chu Xiaoyou
Source/ China Travel News Network
Editor/Voice of Hubei Cultural Tourism
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