Red flowers bloom, and the national color welcomes spring. On January 17th, the first grand ceremony of Langjiu in 2022, the launch of the 2022 Safflower Lang Chinese Festival× the "Spring Festival Gala with Heart" Safflower Lang Joint Model Press Conference was held in Chengdu. Witnessed by on-site guests, media and thousands of online netizens, the annual theme activity of "Red Flower Lang China Festival" was launched and the joint wine of Red Flower Lang was officially released, which opened the curtain on the return of the red flower lang brand potential energy.
(2022 Safflower Lang China Festival officially launched)
Langjiu 2021 Top Ten Pictures Released 2022 Red Flower Lang China Festival launched
Starting from 2020, at the beginning of each year, Langjiu will release the top ten annual pictures of Langjiu through a picture and a story, and relive the unforgettable moments of the year. At the press conference, Wang Bowei, vice chairman of Langjiu Co., Ltd., released the top ten pictures of Langjiu in 2021, telling the story of Langjiu behind each picture, reviewing the upgrading of the strategic positioning of Qinghualang, the premiere of the China Lang Valley Light and Shadow Show, the first Langjiu Manor Sanpin Festival, the donation of 50 million education funds to Gulin, the donation of disaster relief funds, the Wuzhen World Internet Conference, the first Langjiu Manor Members' Festival, the Langpai Special Qu Qiu Brew Cellar, the Chongyang Xiasha, and the ten important moments of the Honghualang exclusive special "Spring Festival Gala with Heart".
From the upgrading of Qinghualang's strategic positioning in March 2021, the "Chishui River Left Bank Manor Sauce Wine" is deeply rooted in the hearts of the people, to the first Langjiu Manor Sanpin Festival to carry out pet powder to the end, to Chongyang Xiasha ushered in the highest production capacity in the history of a century-old Langjiu, and then to the exclusive special "Spring Festival Gala with Heart" Safflower Lang brand potential return. In 2021, Langjiu will deeply implement the three-product strategy with practical actions, actively practice social responsibility, and realize the re-improvement and upgrading of Langjiu Estate's breakthrough and brand influence.
It can be said that 2021 is indeed a year of improvement, a year of struggle, and a year of success. But the ten pictures are only a small microcosm of Langjiu's endeavor 2021, and they are part of the display of China's Lang's radiant style. With the release of the last picture, Langjiu 2021 officially ended, and the story of Langjiu 2022 began with the launch of the Red Flower Lang Chinese Festival activities.
On the eve of the Spring Festival, Safflower Lang relied on the "Spring Festival Gala with Heart" and "Set Sail 2022" New Year's Eve Party to kick off the prelude to the official Safflower Lang China Festival series of activities. As the first blockbuster event of Langjiu in 2022, Wang Bowei said, "The strong return of the Safflower Lang brand is the first major event of Langjiu in 2022. ”。 This also means that the full-year marketing of Safflower Lang in 2022 has begun.
At the end of 2021, Safflower Lang's exclusive special CCTV-3 "Spring Festival Gala has a heart" began the return journey of brand potential energy. The series of activities of "Red Flower Lang China Festival - China Red Spring Festival" has attracted widespread attention as soon as it was released, and at present, the related topics have attracted more than 180,000 people to participate in the discussion, and the number of readers has reached nearly 1.8 billion.
With this as the prologue, Honghualang and the Central Radio and Television Station planned and created the annual IP theme activity of "Honghualang China Festival". Specifically, in every traditional Chinese festival such as New Year's Day, Spring Festival, Dragon Boat Festival, Qixi Festival, Mid-Autumn Festival, Chongyang, etc., Safflower Lang will send exclusive goodies and blessings to gather with everyone in festive moments, happy moments, and classic moments.
(Wang Bowei, vice chairman of Langjiu Co., Ltd., released the top ten pictures of Langjiu in 2021)
Sold well for 18 consecutive years, the "red" of safflower lang moved China
At the event site, Yi Liangming, deputy general manager of Langjiu Sales Company and general manager of Qinghualang Business Department, reviewed the development and iteration of Safflower Lang in the past 18 years with the guests around the "Classic and Fashion, Eighteen Years of Safflower Lang".
In 1997, Langjiu was stored for 10 years, which opened the precedent of Langjiu vintage, and now the famous safflower lang was conceived. Festive and generous design, smooth lines and feminine bottle shape, Safflower Lang is distinguished from other sauce wine brands. Classic and fashion symbiosis, quality and heritage coexist, safflower lang unique, highly recognizable brand symbol, so that safflower lang quickly become the majority of consumers Spring Festival gifts, wedding banquet wine first choice.
Since its debut in 2003, Safflower Lang has accompanied the Chinese people for 18 years. In the 18 years since it became the first choice for thousands of festivals, Safflower Lang has adhered to quality and iterative upgrading, and has won awards such as "Top Ten Innovative Brands of Chinese Liquor" and "First Prize of Sichuan Provincial Science and Technology Progress Award".
In terms of brand building, Safflower Lang has not fallen. Through a series of special brand marketing activities, such as Langjiu • Safflower Lang Cup Golf Tour, Happy Moment • Safflower Lang Superstar Concert, China High-end Sauce Wine Tasting Competition and other activities to get close to consumers, inject fresh vitality into the brand development. At that time, Safflower Lang signed a contract with lang ping of the Chinese women's volleyball team at the time to speak for safflower lang, and even made "drinking lang wine, winning the battle, and flying chinese lang" a well-known slogan for consumers, and it is still used today.
From 2009 to 2011, Safflower Lang was named CCTV Spring Festival Gala "My Favorite Spring Festival Gala Program Selection Activity" for three consecutive years, and Safflower Lang's reputation was shocked, and it also became the first choice for Chinese people's Spring Festival memories and Chinese New Year's Eve meals. Nowadays, continuing the frontier, Safflower Lang opens the national "Chinese Red" interaction with the exclusive special "Spring Festival Gala with Heart" as the starting point, and works with CCTV to run through the traditional Chinese festival throughout the year, rooted in the traditional festival, the development of Safflower Lang is in a good place, and the return of the Safflower Lang brand potential is a nail in the coffin.
(Yi Liangming, deputy general manager of Langjiu Sales Company and general manager of Qinghualang Business Department, shared the eighteen-year growth path of Honghualang)
Safflower Lang strong heavy return brand potential energy continues to gather
Chinese has always paid attention to the joy of heaven, humanistic culture and wine culture complex blend, wine is the sense of Chinese the ritual of life. In recent years, the rise of sauce fever, many small brands have sprung up like mushrooms, the price of sauce wine remains high, and the scale, more people-friendly brand sauce wine has naturally become a sought-after commodity.
In this process, the classic sauce wine safflower lang, which integrates Chinese emotions and oriental culture, has been sought after and paid attention by more and more consumers. The growing demand of the market has further deepened the pursuit of the market, and the continuous iteration and upgrading of the safflower lang, coupled with the quality and brand empowerment of the lang wine estate, the safflower lang market is tight, the shortage of goods is continuous, and it is even more difficult to find a bottle during the peak period of banquet wine.
After 18 consecutive years of best-selling, why can Safflower Lang become a classic among classics and flourish in China's wine industry for a long time? At the launch site of the "Red Flower Lang China Festival", we interviewed senior media people in the wine industry. In the view of Ouyang Jin, founder of liquor finance, "market recognition and cost performance are the essential reasons for consumers to pursue safflower lang." ”
Safflower Lang has always strictly selected the glutinous red sorghum, soft wheat in southern Sichuan and northern Qianbei, and the high-quality water source of the Chishui River Valley as raw materials, and the production skills inherit the national intangible cultural heritage sauce wine brewing technology, the quality is guaranteed, and its price is always within 1,000 yuan, which is extremely cost-effective. Under the continuous deepening of the Safflower Lang brand activities, the market heat continues. In 2011, Langjiu stepped into the 10 billion club for the first time, and the safflower Lang series products contributed 5.1 billion yuan in sales.
In the new year, Langjiu began with safflower lang that is more in line with national consumption, announced the annual marketing in advance, and took the lead in inviting netizens to light up Chinese red, celebrate Chinese festivals, and taste Chinese wine under major online platforms and portals.
The curtain of "2022 Safflower Lang China Festival" has opened, the undeniable beginning, the future of Safflower Lang has come, 2022 Safflower Lang will create red and red achievements, and the full return of Safflower Lang brand potential is also in front of us.
("Spring Festival Gala with Heart" Safflower Lang joint name was officially released)
This article is certified by the original "original", the author of the Economic Observer, visit the yuanben.io query [2SA9HD9Q] for authorization information.