Foshan Nuggets Top Ten "Night State" activates the city's night economy

Source: Nanfang Daily

In Dongping River, board the Sanlong Bay cruise ship to see the beautiful night scenery, becoming a window for tourists to understand Foshan; under the colorful lights of Lingnan Tiandi, feel the fusion of Foshan's history and culture and modern commercial civilization, and experience a different kind of gentleness; in the music of the creative industry park, drink a sip of wine, listen to the resident singers talk about the world, feel the enthusiasm of the "25H City That Never Sleeps", soothe the restless heart...

The night economy is the other side of Foshan, a manufacturing city. The past two years have been two years when Foshan's night economy has changed against the trend.

At the end of 2019, Foshan proposed for the first time that it plans to vigorously develop the night economy in 3 years. But then the new crown pneumonia epidemic struck, and people were asking: Where will Foshan's night economy go?

After more than two years, the answer gradually became clear.

Under the background of normalization of epidemic prevention and control, Foshan still actively promotes ten major night consumption formats such as "night banquet" and "night tour", driving the people's comprehensive consumption demand for shopping, catering, entertainment, culture and so on, and gradually forming a new pattern of night economic development, which has greatly enhanced the attractiveness and reputation of the city.

The rise of the night economy reflects the huge potential of Foshan's consumer economy.

● Xiao Xia, trainee reporter of Nanfang Daily, Zhao Yue, correspondent of Nanfang Daily, and Zhou Min

Top 10 night consumption formats

Promote the "Night Buddha Mountain" to bloom a hundred flowers

At dusk, the lights are on, and Lingnan Tiandi has welcomed a group of young people, who spontaneously walk into tea shops or bars to enjoy the relaxation and calmness brought by the night.

The Tongxin Alley, which is not far away, has recently caught fire in the Little Red Book, and the taverns and homestays in the alleys have quickly become a gathering place for young people at night.

In recent years, Foshan's night economy has been continuously enriched, and it has also promoted the continuous prosperity of the night economy.

At present, with the continuous improvement of the level of urbanization in the mainland, the level of night-time economic development has become an important indicator to measure the quality of urban life, consumption level, investment soft environment and economic and cultural development vitality. At the end of 2020, Foshan was rated as one of the top 20 cities in China's night economy. The "night economy" has been written into the Foshan government work report for two consecutive years.

At the two sessions of Foshan held not long ago, Foshan proposed to upgrade the construction of night-time economic agglomeration areas and demonstration points, and create ten night-time formats of "night banquet", "night tour", "night appreciation", "night shopping", "night travel", "night performance", "night health", "night product", "night reading" and "night stay".

In fact, in the top ten night formats, Foshan has long been explored.

As a gastronomic capital, around the "night banquet", Foshan has accelerated the construction of municipal food agglomeration areas, continuously optimized the brand agglomeration effect of night cuisine, issued the "Foshan Municipal Food Agglomeration Area Evaluation Plan (Trial)", has been evaluated 9 municipal food agglomeration areas, and the shortlist has completed the online publicity process and will be released to the public.

At the same time, as a lingnan water town, Foshan has a dense water network and a developed water system, and in terms of "night tour", in September 2020, Foshan launched the first night water tourism project - "Sanlong Bay Night Tour". Over the past year, the night tour project has been continuously enriched, the water fusion restaurant, the landscape on both sides of the Tanzhou waterway continues to be lit, etc., the enthusiasm of the public for tourism punching is increasing, and the commercial atmosphere is getting stronger and stronger.

In terms of "night purchase", Foshan issued the "Foshan Municipal Demonstration Business Circle (Pedestrian Street) Identification Plan", And Foshan Lingnan Tiandi Pedestrian Street (Business Circle), Foshan Creative Park Pedestrian Street, and Shunde District OCT Happy Coast won the title of Guangdong Provincial Demonstration Characteristic Pedestrian Street (Business Circle), and the number of provincial demonstration business districts (pedestrian streets) selected by Foshan ranked first in the province with Guangzhou.

By the end of 2021, the night economic atmosphere of the city's 8 high-quality night economic agglomeration areas will be stronger, the night business formats in the agglomeration area will be further enriched and diversified, and the total number of night demonstration points will reach 83, exceeding the basic plan target (80 places), and 82 will be initially built and 1 is under construction.

In 2020, Foshan City was successfully selected as one of the top 20 night economy cities in China, and Chancheng District of Foshan City was successfully selected as the fifth place in the list of "2020 China's Top 100 Counties and Cities with Night Economy Prosperity".

Supporting policies are guaranteed synchronously

Further enhance the vitality of the night market

Behind the prosperity of the night economy is inseparable from the strong promotion of the relevant departments in Foshan.

According to the relevant person in charge of the Foshan Municipal Development and Reform Bureau, all departments in Foshan City have implemented inclusive and prudent supervision for night formats and further relaxed regulations. From 20:00 to 24:00, relax the control of mobile vendors selling in specific night economic areas; moderately relax the evaluation of city appearance management in night economic agglomeration areas, do not disturb the people, do not affect traffic order, etc., and upon the approval and permission of relevant departments, allow merchants along the street to use street surfaces, light box advertisements, etc. to carry out image display and promotion activities.

At the same time, Foshan has also optimized approval services and further relaxed the approval management of some industries. Take the lead in piloting the public place health permit notification commitment system, cancel the health review and completion acceptance of the site selection and design of newly (reconstructed and expanded) public places, exempt the submission of application materials such as health management personnel training certificates, practitioner training certificates and health testing reports in some places, and implement a one-time notification of approval conditions and required materials for public place health permits, greatly reducing the time for the masses to do things.

Foshan's night supporting security is also constantly upgrading, vigorously improving and solving the problem of night parking difficulties, implementing the addition of night parking spaces in the city, selecting road sections with night parking conditions to clarify parking time and parking requirements, setting up traffic signs, and allowing vehicles to park for a limited time. By the end of 2021, Foshan will have added more than 800 temporary parking spaces, set up 68 traffic signs, and implemented a total of 11 pilot road sections.

Financial support to support the night economy has also been further strengthened. In order to create a "night banquet" catering brand, Foshan Municipal Finance has set up an annual "Cantonese Cuisine Master" project support fund of 50 million yuan for three consecutive years to promote the establishment of a brand effect in the catering industry. At the same time, in 2021, Foshan municipal finance allocated 33 million yuan to support the construction of 11 food agglomeration areas in various districts, and allocated 4.48 million yuan for the dragon boat square pier and supporting construction, boosting Foshan's night-time economic development.

According to the relevant person in charge of the Foshan Municipal Development and Reform Bureau, next, Foshan will continue to enrich the healthy and green and diverse forms of consumption formats such as night shopping, night food, night tour, and night health on the basis of the results of night economic construction, create an all-weather, full-time, all-field consumption atmosphere, accelerate the return of urban "fireworks", better meet the people's growing expectations for a better life, promote the recovery of consumption, and open up a new pattern of promoting consumption.

Sample 1

How popular is Foshan's "night shopping"?

It has cultivated a national-level night cultural tourism consumption agglomeration area

Night shopping is the basic environment of the night economy and is also a top priority.

In this field, last year, Foshan Lingnan Tiandi Pedestrian Street (business circle), Foshan Creative Park Pedestrian Street, oct Happy Coast won the title of Guangdong Provincial Demonstration Characteristic Pedestrian Street (Business Circle), and the number of provincial demonstration business districts (pedestrian streets) selected by Foshan ranked first in the province with Guangzhou.

In Chancheng, the main project of Xiongsheng Wangfu Plaza, "Wangfujing Ziwei Port" shopping mall, introduced the first store of the international high-end brand Foshan, explored the construction of a convenient passage corridor connecting the Ziwei Port business district of Wangfujing, and focused on building a high-end shopping center in Foshan; Foshan Creative Industry Park launched the "25H City That Never Sleeps", which was selected as one of the top ten night markets loved by tourists in 2020 in October 2020; in October 2021, it was selected as the first batch of national-level night culture and tourism consumption agglomeration areas, becoming the only night economic agglomeration area in the city.

In the South China Sea, the Night Economic Agglomeration Area of Qiandeng Lake Business Circle has many large-scale commercial complexes such as Foshan Poly Mall, Vanke Plaza, Wanda Plaza, Qiandeng Lake Huanyu City, etc. In 2021, compared with the operation in 2019, the passenger flow maintained the pre-epidemic level; the night economic agglomeration area of The Guangzhou-Foshan Zhicheng Business Circle continued to build a Guangzhou-Foshan e-commerce live broadcasting industry base, with 500 brand live broadcast rooms stationed and 1,000+ Internet celebrities settled in.

Sample 2

"Night Reading" adds cultural brilliance

More than 200 libraries welcome guests at night

In the past two years, the supply of night cultural services in Foshan has been more optimized, and the "night reading" brand is taking shape.

Among them, Foshan Municipal Library has innovatively launched the innovative cultural and tourism integration project of "Travel Map, Xiao Reading Overnight Stay", and has developed 12 homestay libraries, all of which are open until 22:00 and later, and 4 Cantonese book bars are open to the public until the evening. The Neighborhood Library Project was rated as the third batch of demonstration projects for the public cultural service system in Guangdong Province.

In addition, the "Republic of China Bookstore" Cantonese Book Bar Project was awarded the best practice case of "Cantonese Book Bar" construction in the province. At the same time, Foshan has increased its efforts to open at night, and the main library of the municipal library has a total area of 5,400 square meters open at night, and provides nearly 250,000 books and periodicals (pieces) at night.

From January 2019 to the end of November 2021, the number of readers entering the library at night in the comprehensive lending area of the main library of Foshan City Library has exceeded 260,000, and the number of readers entering the library at night in the Zumiao Road branch has exceeded 330,000. After the resumption of work and production this year, as of December 17, 2021, 229 member libraries of foshan United Library and five districts of Foshan City opened at night (after 18:00), accounting for 63.43% of the member libraries that have resumed opening, of which 188 are open until 22:00 and 2 are open until 24:00.

In addition, the Nanhai District has built the "Night Reading" study book bar project and carried out the series of activities of "Listening to the Night Talk" in the South China Sea, which has been successfully held for 17 sessions, which has also greatly enhanced the public's sense of cultural identity and belonging.